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Why there is no such thing as ‘Content Marketing’

Why there is no such thing as ‘Content Marketing’

There is a new buzzword in the digital marketing world and that is ‘content marketing’ (okay that’s two words). Content marketing is the new big thing, the saviour, the way forward, how to get onto the top page of Google. Well I’m here to tell you that that…

Preparing your PPC Campaign for Black Friday

Preparing your PPC Campaign for Black Friday

In America Black Friday is a well-established tradition where shops across the country hold sales in the build up to Christmas. Black Friday is traditionally held the day after Thanksgiving which is on the last Thursday of November, which is why in previous years it hasn’t been adopted…

10 Reasons why Digital Marketing is the best Job in the World

10 Reasons why Digital Marketing is the best Job in the World

Let’s face it, even though working in digital marketing can be frustrating at times, we wouldn’t want to do anything else. In fact, we’d even go so far to say that digital marketing is the best job in the world. Don’t believe us? Then read our ten reasons…

Optimising the Quote Process via Web Design

Optimising the Quote Process via Web Design

In our previous web design blogs we focussed on how using the responsive e-commerce platform Magento enables better user experience and increases the likelihood of conversions. However, it’s not just e-commerce sites that need to optimise their conversion funnels – service providers such as travel operators and insurance…

Gravytrain’s Pick of the Best Talks from BrightonSEO

Gravytrain’s Pick of the Best Talks from BrightonSEO

Those of you who follow our Twitter page will already know that two of our Marketing Executives – Cara Wagner and Stephanie Bryant – recently headed down to BrightonSEO. Once they made it into Brighton, battled the masses and eventually found somewhere to park (this is an experience…

Top Tips for Creating a Travel Digital Marketing Strategy

Top Tips for Creating a Travel Digital Marketing Strategy

At Gravytrain we believe that no two digital marketing strategies are alike, however there are certain tips and tricks that you can utilise depending on the sector you are working in. For example, if you are optimising an e-commerce campaign then it is essential to focus on user…

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