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Over 50% of Ad Spend in 2015 to go on Digital Marketing

Over 50% of Ad Spend in 2015 to go on Digital Marketing

It is predicted that during 2015 50% of the UK’s advertising spend will be on digital marketing, according to Strategy Analytics. Here at Gravytrain we understand that digital advertising is a great way of driving more sales for your business and it seems like the rest of the…

If The Digital Marketing Channels Were Valentine’s Dates

If The Digital Marketing Channels Were Valentine’s Dates

It’s Valentine’s Day tomorrow, and to celebrate we’ve reimagined our favourite digital marketing channels as a group of singletons looking for a date. Read their profiles below to see which one tickles your fancy! SEO Patient guy seeking someone in a high position to link up with. Titles…

Our Kim Kardashian Super Bowl Advert Spoof

Our Kim Kardashian Super Bowl Advert Spoof

Did you watch the Super Bowl last weekend!? We actually had team members book the day off so they could watch it in the evening and it turned out to be a great event as always. However, even though some of us love American football some of us…

UX vs. Technical SEO – The Best of Both Worlds

UX vs. Technical SEO – The Best of Both Worlds

When it comes to designing a website there is often a minor battle between User Experience (UX) and technical SEO for a very obvious reason: UX is all about the users while technical SEO focusses on search engines’ robots. This is why it is essential that every single…

The Importance of Remarketing in Q1 of 2015

The Importance of Remarketing in Q1 of 2015

As people recover from the large amount of spending during the festive season it’s very common for businesses to experience a downturn in online sales and leads in January and February. Furthermore, whilst website traffic may remain consistent, conversion rates can shrink significantly as potential customers begin to…

Website Design and Development Round Up of 2014

Website Design and Development Round Up of 2014

In last week’s blog post we published the Search Team’s biggest talking points of 2014 as well as their predictions for the digital marketing landscape in 2015. PPC, SEO, content, social media, email marketing and graphic design were just some of the subjects covered in our article, however…

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