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SEO vs. PPC… Or is it?

SEO vs. PPC… Or is it?

If there is one word that is used in nearly every conversation in our office it’s “integration”. One of our biggest USPs here at Gravytrain is that we are a fully-integrated agency consisting of both digital marketing and web design and development experts. However, integration doesn’t stop there,…

Grand National Tips Using Google Tools

Grand National Tips Using Google Tools

One of the greatest spectacles in the British sporting calendar is almost upon us. The Grand National starts at 4.15 pm at Aintree Racecouse tomorrow and an excess of 10 million TV viewers are expected to tune in to watch the 40-horse race. In the few days leading up to the race,…

The Value(s) of Good Digital Marketing

The Value(s) of Good Digital Marketing

How do you create a scale when it comes to digital marketing? This is a question many companies ask when looking for an agency as it’s often difficult to differentiate the good from the bad. Here at Gravytrain our aim is to ensure that every client receives high…

Essential Foundations for a Successful SEO Campaign

Essential Foundations for a Successful SEO Campaign

As a company, if you have never had an SEO campaign before you may find it difficult to know where to start. Earlier this week I saw a cartoon published by Search Engine Journal which I believe accurately sums up how complicated SEO can be: The fact is…

Time is Running Out for Non-Responsive Websites

Time is Running Out for Non-Responsive Websites

A large part of SEO is keeping up with Google’s algorithm updates; updates which can occur on a weekly, or sometimes even daily, basis. Even though most of these changes are minute and have only a small effect on search results every now and again something big happens.

Can you become Unpopular on Social Media?

Can you become Unpopular on Social Media?

Over the past few months Facebook has been ramping up their bid to improve user experience by implementing stricter rules and algorithms. So far we have seen a ban on like-gaiting, an update removing promotional posts from users’ News Feed and now the announcement that pages could actually…

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TW11 8GT