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Does Google really know who you are?

Does Google really know who you are?

Privacy is becoming an increasingly important issue as we start to use and depend on technology on a daily (or even hourly) basis. To many, the fact that we use computers to complete our day to day tasks is a double-edged sword as even though it makes access…

Your Channel Sucks: a rant about the state of Digital Marketing in 2015.

Your Channel Sucks: a rant about the state of Digital Marketing in 2015.

YouTube killed the TV star, nobody reads newspapers anymore, every year since the birth of Christ is the year of mobile. Digital rulez! Traditional marketing droolz! Etc etc.

Three simple trend-based programmatic tools that improve Adwords efficiencies

Three simple trend-based programmatic tools that improve Adwords efficiencies

Inefficiency of the management of Adwords campaigns account for around 25% of total paid search spend. Essentially that means at least a quarter of PPC budgets are spent on wasted traffic… and the hardest thing to stomach is that it can be avoided. The term inefficiency can mean many things in SEM. But assuming…

Is Content really King?

Is Content really King?

A few years ago, after Google unleased their Panda and Penguin algorithm updates, a certain phrase became a common mantra for digital marketers: “content is king”. In a marked shift away from old-school SEO techniques traditionally more focussed on links and keywords, Google stated that websites should now…

Does your brand tell a story?

Does your brand tell a story?

Storytelling; it’s one of those words that at one point or another you may have heard in the digital marketing world. However, the truth is that storytelling is something that has existed from practically the beginning of time. In fact, in most conversations, even mundane ones, you will…

You can lead traffic to water… but can you make it convert?

You can lead traffic to water… but can you make it convert?

It’s sometimes difficult for businesses to decipher their most important KPIs when it comes to digital marketing campaigns. One of the best things about digital marketing is that there are a number of channels you can utilise and an almost infinite list of goals that can be achieved;…

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TW11 8GT