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Gravytrain’s Favourite Super Bowl Advert!

Gravytrain’s Favourite Super Bowl Advert!

Last night at Levi’s Stadium the Super Bowl 50 took place, determining the winner of this year’s National Football League (or NFL if you are US born and bred). As this is one of the most-watched programs in America, millions of dollars are spent on advertising during the…

Is online privacy an illusion in the age of the Internet of Things?

Is online privacy an illusion in the age of the Internet of Things?

Most people who use Google (and that is a large percentage of the world’s population) usually don’t notice when something has changed or a test has recently been implemented.  However, those working in the digital industry tend to jump on these things as soon as we see them,…

Keep Learning and Challenge!

Keep Learning and Challenge!

For some years now I’ve worked in an industry that is “forever changing”. Can you guess what industry that is? That’s right – digital marketing. The common stories that appear throughout industry blogs are one of an industry that “never stands still”. For the most part this is driven by the efforts…

Google Algorithm Update – What you need to know

Google Algorithm Update – What you need to know

It’s extremely rare for Google to officially announce a core algorithm update as the company are prone to secrecy as a general rule. One thing that isn’t a secret though is the fact that Google are not fans of webmasters purposely attempting to manipulate their algorithm, which is…

The American (Marketing) Dream: Posts of Marketing Past, Present & Yet To Come

The American (Marketing) Dream: Posts of Marketing Past, Present & Yet To Come

Cleveland Cavaliers Basketball player Lebron James’ popularity in the United States has seen him recently top a list of most mentioned American athletes over all social media platforms according to Adobe Digital Index (ADI) latest analysis. This recognition probably justifies sports giant Nike’s commitment to signing the 4 time MVP (Most Valuable…

The Theory of Media Evolution: Posts of Marketing Past, Present & Yet To Come

The Theory of Media Evolution: Posts of Marketing Past, Present & Yet To Come

Steve Jobs movie biopic was recently released state side to positive reviews, and is one film I am eagerly anticipating this side of the pond. To get myself in the mood I re watched another industry leader’s Hollywood life adaptation, Mark Zuckerberg and ‘The Social Network’.  Although I enjoyed, for the…

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