This week we were featured in Figaro Digital and Figaro Digital online. The article’s focus on a case study with regard to our work with QuoteSearcher and are examples of one of our very many successful paid search campaigns.

QuoteSearcher’s PPC account covers a wide range of insurance products, including Landlord, Caravan, Motor Trade and Taxi Insurance. The aim was to lower the average CPC and CPA, while increasing the volume of leads generated through PPC.

The big part of the strategy, as with every PPC account, was to test and refine keywords, adverts and landing pages. Although with the QuoteSearcher account, the main focus was around the actual profit margin of each lead that was generated.

In just 12 months, leads generated rose by 89% while the average Cost per Click dropped by over 65p.
To find out more about our strategy, execution and results, read the article on Figaro Digital’s website.

If you would like to find out how Gravytrain can help your business, please contact our Business Development Executive, Alex Moran, on 020 8941 2364.

We wanted to let you know about a cool little infographic that we made for one of our clients, SoMobile.

The infographic illustrates a number of statistics that we gathered about mobile phone ownership across the world. It reveals just how those 327,557,000 mobile phone owners in the USA actually use their phones. For example, over half of smartphone owners in the USA use them in bed, which isn’t surprising to me as it’s the first thing I reach out for in the morning!

And it seems that we are just as bad when it comes to putting our mobile phones down in the UK, as 22% of adults and 47% of teens have admitted to answering their phones in the bathroom or on the toilet!

Another interesting figure is that around 2.7 billion SMS texts are sent in China every day. This means that every one of us in the UK would need to send 43 texts a day to match these crazy figures!

Are you addicted to your mobile phone? Let us know what you think about the infographic!

If you are interested in having an infographic made for your company, please contact our Business Development Executive, Alex Moran, on 020 8941 2364.

Last week, Gravytrain’s CEO, Kevin Taylor, talked to POSTonline.co.uk about the future of aggregators and how insurers and brokers can best build their brand among customers as, even though price is important when making purchases, it has recently been revealed that brand recognition trumps price when consumers buy via price comparison sites.

In a recent study of 2200 UK consumers, we found that 35% bought from brands they recognised and trust, while just 20% bought from whoever offered the lowest quote.

The research also showed that those who targeted the over 55s, particularly needed to focus on building brand awareness, as 43% of the over 55s buy from brands they trust.

The study revealed that 69% of consumers were likely to select one insurer over another on a price comparison site, if there were added extras such as the opportunity to pay in instalments and free legal advice, which shows that having the lowest price seems even less important.

Kevin concludes that to drive brand awareness, it’s vital that brokers and insurers invest in targeted multi-channel marketing activity. For example, through search marketing, radio ads, social media or direct mail, which will be more successful than just investing money on an aggregator presence.

Kevin says, “What is important is that insurers and brokers understand what consumers look for from suppliers on these sites. Today, it seems this is more than just a low price; it is a trusted brand that offers them added value.”

If you are a POSTonline subscriber, you can read the full article on POSTonline.co.uk.

We are happy to announce that First Insurance has joined Gravytrain this December.

First Insurance not only offers a wide range of great value motor, home and commercial insurance products to their customers, but also offer amazing discounts off car insurance for students -the better their grades, the better discounts they’ll receive!

We will be running their social media campaign to spread the word about First Insurance and the incredible discounts they offer to students with good grades. The campaign aims to bring a huge boost their presence online, and drive their core audience to their new website.

We are always ecstatic about having new clients joining us at Gravytrain. If you want to find out more about any of our SEO, PPC, Social Media packages or Web Design and Development services, please contact our Business Development Executive, Alex Moran, on 0203 582 6870.

As you will see from our previous post, we are recruiting! And we now have another position open to begin in February 2012. This is a role as a part-time Digital Marketing Assistant. This is a brilliant opportunity for anyone who, like us, loves the digital world!

Gravytrain has been providing online marketing solutions for over ten years and we are looking for a part-time assistant to join our growing team in order to help us in managing our expanding portfolio of clients in the New Year.

We offer online solutions including SEO, PPC, Web Design and Social Media. If you have a keen interest in such fields then you would surely be mad not to get in touch?!

We are looking for a bright individual with a strong desire to succeed, and of course an interest in Digital Marketing, to join our team in February in order to assist us in writing content for clients and researching prospective advertising opportunities, as well as working closely with Excel spreadsheets in order to benefit the overall efforts of our growing team.

The ideal candidate will be looking to further their skills and learn all about the world of Digital Marketing. Such a role could also suit a university student or a gap year student due to the flexible nature of it. This could be your ideal chance to get into the fast-paced, exciting world of Digital Marketing.

Position: Part-Time Digital Marketing Assistant

Location: Hampton Hill (Outer South West London)

Reporting to: Head of Search

Requirements:

• Strong level of written English – For our blogs, news and content creation
• Knowledge of all Microsoft Office programs, particularly Word and Excel
• An understanding of web technologies, and the web in general
• Basic HTML skills
• Social media experience
• Experience using blogs, forums and feeds
• Confident, outgoing personality
• Ability to work well in a team
• A strong interest in Search and Digital Marketing

Desirable:

• Knowledge of how search engines work

Working Hours:

• Flexible

If you would like any additional information then please do not hesitate to get in touch on: 0208 941 2364.

If you would like to apply then email your CV to the Head of Search, Matthew Oxley: matthew@gravytrain.co.uk