Since the announcement that Google is encrypting all searches there has been some concern that Google Analytics would no longer be as useful to SEO campaigns, however there is good news in the form of Universal Analytics. Earlier this year Google officially migrated all Adwords accounts over to Enhanced Campaigns, and now they are planning on doing the same with Analytics.
Over the next few weeks webmasters will be able to manually upgrade their Analytics accounts to Universal Analytics. Its new features will enable webmasters to have greater command over their data, enabling a more intricate analysis of data which can be used to improve performance strategies. Continue reading
Rumours have been abound the last week that Google released an unexpected update on the 14th November, with the influence of the ‘Big 10’ websites including Wikipedia, Amazon and eBay jumping up from 15.39 to 15.89 per cent. On the same day each of the sites gained an extra three to five per cent range, with their domains appearing higher up on the SERPs for brand name searches.
Curiously, on the same day Google contacted a number of site owners via Google Webmaster Tools to inform them they were having DNS issues and therefore couldn’t properly access their sites. It is currently not clear whether the two incidents were related, however it seems as though even when the DNS issues were resolved the change in the Big 10’s rankings remained the same. Continue reading
It has recently been reported that up to eighty per cent of PPC Campaigns are under-optimised, which not only reduces the likelihood of conversions but also ROI. This is why Gravytrain’s Director of Search Helene Hall has recently wrote an article for the online marketing publication Fourth Source on how PPC campaigns can be optimised by building the right landing pages for your campaign.
Helene begins her article by noting: “The Landing page of a PPC campaign is often undervalued or too easily overlooked. Building the right landing page will actually lower your costs by increasing your quality score and more importantly increase your conversions.” Even for those that feel this method may not be feasible for them as they are restricted from creating a new landing page, Helene argues there are ways to optimise what you already have using her checklist. Continue reading
Here at Gravytrain we pride ourselves on the fact that we always stay one step ahead when it comes to digital marketing as well as website design and development, which is why we regularly attend events around the UK to meet others in the industry. A few weeks ago our website Design and Development team headed to MagentoLive near St. Pauls in London, where we were kindly invited due to our Magento certification. Continue reading
It’s official – we are now in the new Gravytrain HQ in Teddington! After days of organising, packing, lifting and just a little bit of panicking we made it to our new office. At the moment we are still settling in, but everyone has already made use of the cafeteria, meeting rooms, garden and restaurants near the building (in fact our first lunch was a well-deserved Nandos!) Continue reading