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You can lead traffic to water… but can you make it convert?

You can lead traffic to water… but can you make it convert?

It’s sometimes difficult for businesses to decipher their most important KPIs when it comes to digital marketing campaigns. One of the best things about digital marketing is that there are a number of channels you can utilise and an almost infinite list of goals that can be achieved;…

Programmatic (or how I learned to love automated ads)

Programmatic (or how I learned to love automated ads)

I have a confession to make: at first I didn’t like the term “programmatic”. Even though it is undoubtedly this year’s digital marketing buzzword, to me it sounded a bit strange. Firstly, I thought it was worryingly similar to “problematic” (when in fact it’s the exact opposite) and…

Insurance Special: Digital marketing vs. other marketing channels

Insurance Special: Digital marketing vs. other marketing channels

This week is the great BIIBA conference and we wanted to share with you the benefits of digital marketing for insurance brokers. One of the greatest things about digital marketing is partnering with insurance brokers and literally watching their business change overnight. With the right channels and strategies,…

Google’s most searched in British Politics

Google’s most searched in British Politics

The General Election takes place in under a week. Experts are unsure about who will prevail as the winner due to many voters remaining undecided on who they want to lead the country for the next four years. But could these experts be missing a trick? Google can offer some great insight…

Facebook announces further updates

Facebook announces further updates

Long-term readers will know that we regularly update our blog when a social media platform changes their algorithm, however over the past few months Facebook has been mentioned more than all the other social media platforms combined. Even though we have also recently heard news about Twitter and…

SEO vs. PPC… Or is it?

SEO vs. PPC… Or is it?

If there is one word that is used in nearly every conversation in our office it’s “integration”. One of our biggest USPs here at Gravytrain is that we are a fully-integrated agency consisting of both digital marketing and web design and development experts. However, integration doesn’t stop there,…

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