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Battle of the Christmas Advert – John Lewis vs. Sainsbury’s

Battle of the Christmas Advert – John Lewis vs. Sainsbury’s

We all have our signs that remind us that Christmas is right around the corner; for our Key Account Manager Jonathan Davies it is the red Starbucks cup and for my mum it is the Coca-Cola trucks. Now it seems that there are other brands that are trying…

Seasonal Trends and PPC Strategy

Seasonal Trends and PPC Strategy

Last month Jonathan Davies wrote an article about the importance of an optimised PPC campaign in preparation for the unique opportunity Black Friday and Cyber Monday presents to online retailers. Taking his post as a starting point, this article will explain how marketers can use past data to…

Why is the John Lewis Christmas Advert so popular?

Why is the John Lewis Christmas Advert so popular?

Be relevant, be engaging, be shareable. This is what we are told by Google when it comes to creating content for our websites, however this isn’t always easy. In a way, trying to create content that’s all three creates the same issue as the traditional ‘Project Management Triangle’:…

Is it Time to Change your Conversion Funnel?

Is it Time to Change your Conversion Funnel?

Conversion funnels are sometimes tricky as after you have found success with one you may be tempted to leave it for the future. However, as with most things to do with digital marketing the truth is that even successful conversion funnels need to be altered every now and…

Algorithm updates you may not know about…

Algorithm updates you may not know about…

As our regular readers will already know, Gravytrain’s Digital Marketing Director Helene Hall regularly writes articles for the online marketing website Fourth Source. In the past Helene’s articles have discussed some of the most prominent Google algorithm updates and how you can adapt your digital marketing strategies accordingly,…

Why there is no such thing as ‘Content Marketing’

Why there is no such thing as ‘Content Marketing’

There is a new buzzword in the digital marketing world and that is ‘content marketing’ (okay that’s two words). Content marketing is the new big thing, the saviour, the way forward, how to get onto the top page of Google. Well I’m here to tell you that that…

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