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Essential Foundations for a Successful SEO Campaign

Essential Foundations for a Successful SEO Campaign

As a company, if you have never had an SEO campaign before you may find it difficult to know where to start. Earlier this week I saw a cartoon published by Search Engine Journal which I believe accurately sums up how complicated SEO can be: The fact is…

Time is Running Out for Non-Responsive Websites

Time is Running Out for Non-Responsive Websites

A large part of SEO is keeping up with Google’s algorithm updates; updates which can occur on a weekly, or sometimes even daily, basis. Even though most of these changes are minute and have only a small effect on search results every now and again something big happens.

Can you become Unpopular on Social Media?

Can you become Unpopular on Social Media?

Over the past few months Facebook has been ramping up their bid to improve user experience by implementing stricter rules and algorithms. So far we have seen a ban on like-gaiting, an update removing promotional posts from users’ News Feed and now the announcement that pages could actually…

Digital Marketing & Charity: A Winning Combination

Digital Marketing & Charity: A Winning Combination

Charities have been using the web to promote their cause and connect with their audience for many years. Social media forms an integral part of many organisations’ marketing strategies, whilst the website – promoted through PPC and SEO – can be the first point of contact a potential…

Over 50% of Ad Spend in 2015 to go on Digital Marketing

Over 50% of Ad Spend in 2015 to go on Digital Marketing

It is predicted that during 2015 50% of the UK’s advertising spend will be on digital marketing, according to Strategy Analytics. Here at Gravytrain we understand that digital advertising is a great way of driving more sales for your business and it seems like the rest of the…

If The Digital Marketing Channels Were Valentine’s Dates

If The Digital Marketing Channels Were Valentine’s Dates

It’s Valentine’s Day tomorrow, and to celebrate we’ve reimagined our favourite digital marketing channels as a group of singletons looking for a date. Read their profiles below to see which one tickles your fancy! SEO Patient guy seeking someone in a high position to link up with. Titles…

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