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Top Tips for Creating a Travel Digital Marketing Strategy

Top Tips for Creating a Travel Digital Marketing Strategy

At Gravytrain we believe that no two digital marketing strategies are alike, however there are certain tips and tricks that you can utilise depending on the sector you are working in. For example, if you are optimising an e-commerce campaign then it is essential to focus on user…

Is Facebook becoming the new Google?

Is Facebook becoming the new Google?

Thanks to The Social Network film most people know how Facebook started, however if you don’t the short story is that a group of college students created the now infamous social media platform in order to connect their student body. Facebook was therefore created by the young for…

Cross Social Platform Conversion Funnels – Anticipating social media conversion funnels of the future

Cross Social Platform Conversion Funnels – Anticipating social media conversion funnels of the future

As an increasing amount of people are using mobile devices it is not surprising to hear that 9 out of 10 teens are now using some form of social media platform to interact and share content with their friends. That is a very large number of social users…

Making Migrating to HTTPS Easy

Making Migrating to HTTPS Easy

The issue of personal and private data is one that is becoming increasingly important. There are numerous reasons behind this, one of them being that hackers and cybercrimals are becoming more skilled at stealing personal details, and another is that there have been numerous reports of websites and…

Target the 25% of Users who only browse on Mobile Devices

Target the 25% of Users who only browse on Mobile Devices

To ensure your website gains conversions, customer journeys need to be as quick and easy as possible. Even issues that may be considered small at first can eventually hinder your entire website and the amount of conversions you receive. For example, you may not think having a mobile…

Making the Most out of Google+

Making the Most out of Google+

Digital marketers often joke that the only reason they set up Google+ pages is because it can improve SEO campaigns and increase visibility in Google’s SERPs. In a way it sometimes feels that Google is forcing people to use its social media platform by linking it so tightly…

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