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Blog

A Proud Moment

A Proud Moment

Today is the day that we’ve been working towards as a company for over a year now. Back in spring last year, Gravytrain developed a single philosophy that has driven the company forward. It’s a very simple philosophy yet it encompasses everything we believe in as an organisation:…

Ding Dong, the PageRank Toolbar is Dead

Ding Dong, the PageRank Toolbar is Dead

Appropriate KPIs for organic search campaigns has altered considerably over the past few years in-line with changes to Google’s guidelines and the SEO landscape as a whole. For a while now, SEO has started to become less about hero keywords and link quantities and more about the quality…

Design Elements Every Landing Page Needs

Design Elements Every Landing Page Needs

To encourage online conversions, it’s important that your website’s landing pages contain a unique blend of both creativity and functionality. These days, visual design elements are able to work alongside SEO strategies to ensure that users are always guided through the buying funnel and at the same time…

What to expect as a Gravytrain Intern

What to expect as a Gravytrain Intern

Eagle-eyed readers will note that a few weeks ago Gravytrain announced that after an extremely successful night at Kingston University’s Spotlight on Marketing, Advertising and PR event we decided to hire a new intern to join the Digital Marketing team this May.

The second coming of Google’s “Mobile-Friendly Algorithm”

The second coming of Google’s “Mobile-Friendly Algorithm”

Almost a year ago – April 21st to be precise – Google launched a new algorithm focussing on the mobile-friendliness of websites. Not ones to panic, the digital community swiftly dubbed the update as “Mobilegeddon”, with numerous articles claiming that after April 21st any non mobile-friendly websites would…

Celebrating Women in Digital on International Women’s Day 2016

Celebrating Women in Digital on International Women’s Day 2016

Today (March 8th) marks International Women’s Day – a day that has highlighted women’s rights and the importance of gender equality for decades. International Women’s Day not only celebrates the fantastic work of women across the world but also reminds people that in certain places women are still…

How Graphic Designers keep up with design trends

How Graphic Designers keep up with design trends

As a graphic designer you are forever trying to keep up with the changing world of design. Due to the vast amount of technical advancements all developing at a rapid speed it can be difficult to keep up with it all which in turn affects the tools that…

Gravytrain speaks at Kingston University’s “Spotlight on Marketing” event

Gravytrain speaks at Kingston University’s “Spotlight on Marketing” event

On Tuesday 1st March 2016 Gravytrain attended Kingston University’s annual Spotlight on Marketing, Advertising and PR event where students from numerous media-related disciplines were given the opportunity to speak to industry experts. Gravytrain has attended events at Kingston University before, however this time we were there as part…

Google confirms changes to Ads placements in Search Results

Google confirms changes to Ads placements in Search Results

Monday morning started with a bang in the search community today as Google officially announced that they are removing right sidebar ads from their search results. Even though there have been rumours and reported sightings of ads being only displayed at the top and bottom of the SERPs…

A day in the life of an SEO

A day in the life of an SEO

Having been in the SEO industry for quite a few years now, times are getting harder! As a company and as an individual, we do everything we can to anticipate change that might affect our SEO strategy and evolve our process to adhere to this change.

MotorQuoteDirect features on Car Keys website – Gravytrain News

MotorQuoteDirect features on Car Keys website – Gravytrain News

Those who have worked with Gravytrain for a number of years will know that we are constantly adapting our strategies in order to stay ahead of the competition and provide our customers best in class campaigns. This is why a few months ago we created our own Digital…

Gravytrain’s Favourite Super Bowl Advert!

Gravytrain’s Favourite Super Bowl Advert!

Last night at Levi’s Stadium the Super Bowl 50 took place, determining the winner of this year’s National Football League (or NFL if you are US born and bred). As this is one of the most-watched programs in America, millions of dollars are spent on advertising during the…

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