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Blog

Creating Valuable Content

Creating Valuable Content

With billions of hits daily, countless companies are desperate to rise up the ranks and occupy a space on the much coveted first page of search results. There was a time when to place highly on Google’s rankings, you could flood a page with keywords without the copy…

6 Reasons Why You Should Try Java!

6 Reasons Why You Should Try Java!

At Gravytrain we’ve being using Java for over 10 years now. It powers “Quote and Buy” and lead generation insurance platforms for our customers as well as other internal applications for us. For anything that there isn’t an off the shelf solution for it’s the go to programming language of choice….

Why Should you Use E-commerce Time to Purchase Tracking?

Why Should you Use E-commerce Time to Purchase Tracking?

If you are an e-commerce site owner, you are probably already using e-commerce tracking to track sales and product performance data. But if you are not, have you ever thought of using e-commerce tracking for your website? If not, you might want to go through this article where…

Laura Robson’s 50km Thames Path Challenge

Laura Robson’s 50km Thames Path Challenge

Last Saturday, our Frontend Developer, Laura and her dad completed the 50km Thames Path Challenge. Here is what Laura has to say about the challenging walk, all done for a fantastic cause: On the 10th September, my dad an I set out to walk 50km for a charity…

Customer Experience Personalisation in Ecommerce

Customer Experience Personalisation in Ecommerce

It’s the trend that is hard to escape in 2016, and it’s only going to become more prevalent in 2017. Customising a customer’s shopping experience is one of the biggest areas of investment for Ecommerce businesses in the UK and around the globe. So how do you start,…

Adjusting the Adjustments

Adjusting the Adjustments

For the everyday person, control is good. Mums want to keep control of their kids, dieters want to keep control of their calories, and gardeners want to keep control of their lawn. Yet for digital marketers, control is more than good; control is great. Control means we can…

5 Reasons why you should have a Responsive Website

5 Reasons why you should have a Responsive Website

Everybody knows that the use of mobile devices for internet browsing has been on the rise, but do you know by how much? According to Smart Insights, 51% of time spent on the internet is now on a mobile device – that’s just over half, with time spent…

UX Rated – Why UX & CRO is Crucial

UX Rated – Why UX & CRO is Crucial

User Experience (UX) testing is all about how we learn what users are doing on a website. Tracking everything from where they scroll to missed clicks, UX can help us recommend iterations to a site that adds up to a change in the way users behave. Digging deeper…

The Hashtag: #Do’s and #Don’ts

The Hashtag: #Do’s and #Don’ts

As we all know, Social media plays a key role in digital marketing and in life in general. All it takes is for one of your social media posts to go viral, and it can change everything overnight and suddenly turn you or your company into a household…

Magento v WooCommerce

Magento v WooCommerce

Two of the most popular open-source e-commerce platforms on the market today are WooCommerce and Magento. Both are constant hot topics for bloggers but both have their own strengths and suitability. Magento is a standalone product whereas WooCommerce is a plugin for WordPress backed by its WordPress community….

PCI: It Pays to be Secure

PCI: It Pays to be Secure

In short, Payment Card Industry Data Security Standard (PCI DSS) is a solution provided to help make online payments more secure and ultimately reduce the risk of card fraud. This is achieved via strict requirements around the transmission, processing and storing of credit card information. How did PCI…

Sam’s Gravytrain Internship – PPC

Sam’s Gravytrain Internship – PPC

I’ve now been working as a PPC Account Executive at Gravytrain for 3 months, or 13 weeks, or a quarter of a year; however you say it sounds like quite a long time. But, what doesn’t sound like a long time is 2 weeks. So back in May…

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