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Google’s most searched in British Politics

Google’s most searched in British Politics

The General Election takes place in under a week. Experts are unsure about who will prevail as the winner due to many voters remain undecided on who they want to lead the country for the next four years. But could these experts be missing a trick? Google can offer some great insight into…

Facebook announces further updates

Facebook announces further updates

Long-term readers will know that we regularly update our blog when a social media platform changes their algorithm, however over the past few months Facebook has been mentioned more than all the other social media platforms combined. Even though we have also recently heard news about Twitter and…

SEO vs. PPC… Or is it?

SEO vs. PPC… Or is it?

If there is one word that is used in nearly every conversation in our office it’s “integration”. One of our biggest USPs here at Gravytrain is that we are a fully-integrated agency consisting of both digital marketing and web design and development experts. However, integration doesn’t stop there,…

Grand National Tips Using Google Tools

Grand National Tips Using Google Tools

One of the greatest spectacles in the British sporting calendar is almost upon us. The Grand National starts at 4.15 pm at Aintree Racecouse tomorrow and an excess of 10 million TV viewers are expected to tune in to watch the 40-horse race. In the few days leading up to the race,…

The Value(s) of Good Digital Marketing

The Value(s) of Good Digital Marketing

How do you create a scale when it comes to digital marketing? This is a question many companies ask when looking for an agency as it’s often difficult to differentiate the good from the bad. Here at Gravytrain our aim is to ensure that every client receives high…

Essential Foundations for a Successful SEO Campaign

Essential Foundations for a Successful SEO Campaign

As a company, if you have never had an SEO campaign before you may find it difficult to know where to start. Earlier this week I saw a cartoon published by Search Engine Journal which I believe accurately sums up how complicated SEO can be: The fact is…

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