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PCI: It Pays to be Secure

PCI: It Pays to be Secure

In short, Payment Card Industry Data Security Standard (PCI DSS) is a solution provided to help make online payments more secure and ultimately reduce the risk of card fraud. This is achieved via strict requirements around the transmission, processing and storing of credit card information. How did PCI…

Sam’s Gravytrain Internship – PPC

Sam’s Gravytrain Internship – PPC

I’ve now been working as a PPC Account Executive at Gravytrain for 3 months, or 13 weeks, or a quarter of a year; however you say it sounds like quite a long time. But, what doesn’t sound like a long time is 2 weeks. So back in May…

Preparing for Expanded Text Ads: a solution using technology

Preparing for Expanded Text Ads: a solution using technology

With the announcement of Expanded Text Adverts earlier this month, Google set into motion a major shake-up of the format of text adverts within Adwords. PPC Managers can now – and are being encouraged to – create text adverts with two headlines and a longer description. But what…

Magento v Shopify

Magento v Shopify

Ecommerce is a continually growing sector, and there are plenty of different platforms to now choose from. You need a platform you can create, manage and maintain to maximise your online shop’s presence and potential. Maybe you are creating a brand new store, or perhaps you are looking…

Small Budget, Big Results – PPC

Small Budget, Big Results – PPC

Handling PPC campaigns can be hard work at the best of times, but especially when you have a tight budget. I mean, you actually have to think about things. Gross. But it’s not all despair, for we also have done some thinking and fortunately for you, we wrote…

Can’t PPC Anything? – Reasons your PPC Ads aren’t Showing

Can’t PPC Anything? – Reasons your PPC Ads aren’t Showing

If you work in PPC, you probably should know what you’re doing. So, why can’t you or your customers PP-C your ads? This can be a constant headache for PPC’ers; hours of hard work can be put into setting up campaigns, researching keywords, ensuring your ad copy is…

Our 6 Magento Ecommerce Tips

Our 6 Magento Ecommerce Tips

Magento is the fastest growing online shopping platform in the world. It is highly customisable, low maintenance and provides the user with a seamless, secure shopping experience. As well as having multi store capabilities, it is also designed to be mobile ready, meaning it will display properly regardless…

Choosing your Magento Agency

Choosing your Magento Agency

As consumers we are completely spoiled for choice. There is so much on offer it is almost impossible to know whether you have made the right decision, especially if you don’t have a clear idea of exactly what you want to begin with. This process is harder when…

The Rise Of The Adblocker

The Rise Of The Adblocker

Remember the days of the pop up? When dozens of windows would flood the screen of your bulky desktop without warning? This was one of the first online advertising onslaughts and would often bring Windows 95 to its knees. Then of course there was the arrival of spam,…

Beating Designers Block

Beating Designers Block

As a designer for Gravytrain there are many days in which I find myself staring blankly at my computer screen wondering if my design will ever work! No amount of sugar or coffee or even breaks away from the screen can help. It is a terrible feeling and…

Improve your tech knowledge and meet five of the UK’s top digital female talent

Improve your tech knowledge and meet five of the UK’s top digital female talent

We may well be in 2016, but there are still some job sectors which remain very male dominated and where genders fail to mix. The digital sector is one of them. Despite the fact that digital marketing is a combination of marketing and technology, it is the latter…

A Proud Moment

A Proud Moment

Today is the day that we’ve been working towards as a company for over a year now. Back in spring last year, Gravytrain developed a single philosophy that has driven the company forward. It’s a very simple philosophy yet it encompasses everything we believe in as an organisation:…

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* Calls may be recorded for training and quality purposes.