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Google Glass – Why we didn’t love them!

Google Glass – Why we didn’t love them!

At Gravytrain we love new technology and when Google announced they had bought out Google Glass we, along with many others, jumped on the bandwagon and purchased a pair! Six months on we have sold them as we were not the greatest fans! Read on to find out…

Facebook Algorithm Update: ‘Promotional Posts’ to be removed from News Feed

Facebook Algorithm Update: ‘Promotional Posts’ to be removed from News Feed

In one of our previous posts we discussed how Facebook is becoming more like Google in the fact that it is starting to focus more heavily on user experience and encouraging page owners to use the paid advertising platform. Now it has been revealed that as of January…

Who are your ‘Brand Ambassadors’?

Who are your ‘Brand Ambassadors’?

When working on a digital marketing campaign it’s often easy to forget amidst all your technical SEO implementations that the main aim of your project is to connect with certain types of users. Google however is making this fact more prominent, placing websites that focus on UX and…

Google Improves Shopping UI Just in Time for Black Friday

Google Improves Shopping UI Just in Time for Black Friday

Two topics have dominated online marketing headlines for the past few weeks. One being the unique opportunity the upcoming Black Friday weekend provides to businesses, marketers and PPC managers (also the topic of an earlier GravyTrain blog post by Jonathan Davies). The other is Google’s move to helping…

Battle of the Christmas Advert – John Lewis vs. Sainsbury’s

Battle of the Christmas Advert – John Lewis vs. Sainsbury’s

We all have our signs that remind us that Christmas is right around the corner; for our Key Account Manager Jonathan Davies it is the red Starbucks cup and for my mum it is the Coca-Cola trucks. Now it seems that there are other brands that are trying…

Seasonal Trends and PPC Strategy

Seasonal Trends and PPC Strategy

Last month Jonathan Davies wrote an article about the importance of an optimised PPC campaign in preparation for the unique opportunity Black Friday and Cyber Monday presents to online retailers. Taking his post as a starting point, this article will explain how marketers can use past data to…

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