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Is it Time to Change your Conversion Funnel?

Is it Time to Change your Conversion Funnel?

Conversion funnels are sometimes tricky as after you have found success with one you may be tempted to leave it for the future. However, as with most things to do with digital marketing the truth is that even successful conversion funnels need to be altered at every now…

Algorithm updates you may not know about…

Algorithm updates you may not know about…

As our regular readers will already know, Gravytrain’s Digital Marketing Director Helene Hall regularly writes articles for the online marketing website Fourth Source. In the past Helene’s articles have discussed some of the most prominent Google algorithm updates and how you can adapt your digital marketing strategies accordingly,…

Why there is no such thing as ‘Content Marketing’

Why there is no such thing as ‘Content Marketing’

There is a new buzzword in the digital marketing world and that is ‘content marketing’ (okay that’s two words). Content marketing is the new big thing, the saviour, the way forward, how to get onto the top page of Google. Well I’m here to tell you that that…

Preparing your PPC Campaign for Black Friday

Preparing your PPC Campaign for Black Friday

In America Black Friday is a well-established tradition where shops across the country hold sales in the build up to Christmas. Black Friday is traditionally held the day after Thanksgiving which is on the last Thursday of November, which is why in previous years it hasn’t been adopted…

10 Reasons why Digital Marketing is the best Job in the World

10 Reasons why Digital Marketing is the best Job in the World

Let’s face it, even though working in digital marketing can be frustrating at times, we wouldn’t want to do anything else. In fact, we’d even go so far to say that digital marketing is the best job in the world. Don’t believe us? Then read our ten reasons…

Optimising the Quote Process via Web Design

Optimising the Quote Process via Web Design

In our previous web design blogs we focussed on how using the responsive e-commerce platform Magento enables better user experience and increases the likelihood of conversions. However, it’s not just e-commerce sites that need to optimise their conversion funnels – service providers such as travel operators and insurance…

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