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The Ultimate Guide to Magento SEO

The Ultimate Guide to Magento SEO

In this guide, we’re going to step through the do’s and don’ts of Magento SEO, from the built-in functionality, through to the wealth of additional features that you can add to it. SEO has changed drastically over the last 10+ years, as search engines become more advanced and…

1 Million Google Accounts Exposed by Gooligan

1 Million Google Accounts Exposed by Gooligan

A new piece of the Android malware called Gooligan has surfaced recently, reportedly infecting 13000 devices each day and putting more than 1 million Google accounts at risk. If your device uses Android 4 (Jelly Bean, KitKat) and 5 (Lollipop), we would recommend you investigate whether you have…

Adwords Script; Double your Targeted Keyword Portfolio

Adwords Script; Double your Targeted Keyword Portfolio

Keywords are a pretty important part of paid search marketing (that’s an understatement and a half). In short, good keyword selection equals higher quality traffic which leads to £££s. Google know this too and, of late, have become increasingly restrictive with the data they supply about keywords … well, unless…

Art of eCommerce Optimisation: Part 1 – Amazon

Art of eCommerce Optimisation: Part 1 – Amazon

For anyone that has their business online, the majority all know how furious competition is to get people on to their site over their competitors. And the multitude of channels to promote their site at their disposal are growing by the day – PPC, SEO, social platforms, affiliates,…

Happy Birthday PHP 7.0!

Happy Birthday PHP 7.0!

PHP 7.0 was released in December 2015. Almost a year has passed since this date, which gives us a good reason to recap some of the new useful features and improvements that this release brought to the table. Some of the improvements highlighted here simply added new functionality…

SEO Trends for 2017

SEO Trends for 2017

The SEO industry is fast paced and dynamic. We’re almost at the end of this year and looking back on the latest technologies we can see a few trends which could dictate the SEO pace in 2017. Below are the ones we predict will have the biggest impact…

Java 8: An Introduction to Lambda Expressions

Java 8: An Introduction to Lambda Expressions

Lambda expressions arrived in Java 8 promising to make it quicker & easier to implement one method interfaces using an expression as well as providing the ability to use functional programming. As a quick way of seeing what lambda expressions can do for us let’s take a look…

The Importance of Multi-Channel Approaches

The Importance of Multi-Channel Approaches

The dream scenario for marketers is an unlimited budget to work on the most creative and visible campaigns, which means being able to splash the cash everywhere – or professionally speaking – integrating marketing campaigns. You look at the biggest brands out there; Coca Cola, Apple, McDonalds, and…

Using Icon Fonts On Your Website – Part 1

Using Icon Fonts On Your Website – Part 1

Almost every website these days uses icons in one way or another. They add character and help users to identify functions on the website. Often icons are included on sites as a normal image which, whilst providing the correct effect, can be less versatile and a heavier load…

Alternative Content Optimisation Techniques for Google

Alternative Content Optimisation Techniques for Google

The search result landing pages have gone through significant changes since Google was launched in 1998. Consequently, it is no longer enough to optimise the relevant SEO tags and write a few blog posts for your website in order to fulfil the requirements of the algorithms and be…

Drum Network Awards 2016: Nominations are In!

Drum Network Awards 2016: Nominations are In!

We have scarcely finished celebrating our UK Search Award nominations, and already the next batch of competition finalists has been announced. The Drum Network Awards is now in its eighth year, and celebrates the UK agencies that have achieved amazing results for their clients, and grown as a…

Google Possum released to save Local Search Listings

Google Possum released to save Local Search Listings

For many businesses, the importance of ranking locally to where a search query is made is more important than ranking #1 nationally for a high value search term. This is because they rely on people visiting their physical address, or need to be within reasonable distance for them…

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Gravytrain Ltd
8 Waldegrave Road,
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TW11 8GT

* Calls may be recorded for training and quality purposes.