Archive for June, 2009

This Week in Search 26/6/09

Friday, June 26th, 2009

Hello there, well it’s rolled around to Friday again which means it’s time for another round up…

SEO

Danny Dover has written a killer post on SEO best practices over at SEOmoz – essential reading.

Garrett French writes a very thorough guide to analysing SERP dominators for link building over at Search Engine Land – great actionable tips abound.

Struggling to write press releases for SEO? Angie Haggstrom’s on hand with 5 great tips.

Last, but by no means least – Matt McGee tackles the difficult question over what small business SEO should cost.

Social Media

Is there space for direct marketing in social media? If implemented well Lisa Barone thinks so, and does a great job explaining how to do just that.

Meanwhile Habitat illustrate precisely how NOT to market via twitter.

PPC

Kate Morris shares some excellent ad writing tips on the Search Cowboys blog - one part of the PPC puzzle that’s often neglected – review your ads, test and learn people :)

Brian Carter busts some ad-serving adwords myths over at Search Engine Land – explaining why the ‘rotate’ option shows your ads ‘more evenly’ rather than simply showing each ad version an equal number of times.

Aaaannnnd Finally, Friday’s Funny

This week’s comes courtesy of xkcd

XKCD - Game Theory

 Have a lovely weekend :)

Creating and Customising a Blog for your Site

Thursday, June 25th, 2009

Blog iconMany businesses recognise the potential value of corporate blogging both in terms of potential SEO benefits, and engaging with their customers. As such we’re finding ourselves installing blogs on a fairly regular basis.

Therefore we thought that it might be useful to create a ‘how to’ post to act as a guide for those installing and customising Wordpress.

We’d love to hear your thoughts on this post, and if you’ve any other hints and tips to share please let us know via the comments.

 

Installing Wordpress

There are two ways to install a WordPress blog:

The easiest way, (if  it allows you to) is to install the blog through the control panel for your site. In the control panel click on the fantastico deluxe button, then on the left hand navigation under the title blog, click on the WordPress link, now click the new installation link that will appear on the page and follow the instructions provided on screen.

If you don’t have a control panel that allows you to automatically install a WordPress blog, you can manually install the blog. Instructions for this can be found on http://codex.wordpress.org/Installing_WordPress

Click on Fantastico, then on WordPress

Click on Fantastico, then on WordPress

Once WordPress is installed it will appear in a folder on your remote server (where the site is hosted). Download this folder to your computer.

For ease of explanation I have created a rudimentary template which you can view on www.gravytrain.co.uk/blog-test/

Example

Example

Branding your Blog

You can then add your branding to the blog using the following URLs:

Logo:

http://www.gravytrain.co.uk/blog-test/wp-content/themes/default/images/logo.jpg

Banner:

http://www.gravytrain.co.uk/blog-test/wp-content/themes/default/images/banner-image.jpg

Customising a WordPress Blog

The folder containing the files you need to edit can be found using the following path from the blog folder: \your-blog-folder\wp-content\themes\default\

1. Open style.css in a text editor and replace everything on it with the code below.

/* Begin Typography & Colors */
body {
font-size: 62.5%; /* Resets 1em to 10px */
font-family: ‘Lucida Grande’, Verdana, Arial, Sans-Serif;

color: #333;
text-align: center;
}

#page {
background-color: white;
border: 1px solid #000000;
text-align: left;
}

#headerimg     {
margin: 7px 9px 0;
height: 90px;
width: 800px;
}

#content {
font-size: 1.2em
}

.widecolumn .entry p {
font-size: 1.05em;
}

.narrowcolumn .entry, .widecolumn .entry {
line-height: 1.4em;
}

.widecolumn {
line-height: 1.6em;
}

.narrowcolumn .postmetadata {
text-align: center;
}

.thread-alt {
background-color: #f8f8f8;
}
.thread-even {
background-color: white;
}
.depth-1 {
border: 1px solid #ddd;
}

.even, .alt {

border-left: 1px solid #ddd;
}

#footer {

border: none;
}

small {
font-family: Arial, Helvetica, Sans-Serif;
font-size: 0.9em;
line-height: 1.5em;
}

h1, h2, h3 {
font-family: ‘Trebuchet MS’, ‘Lucida Grande’, Verdana, Arial, Sans-Serif;
font-weight: bold;
}

h1 {
font-size: 4em;
text-align: center;
}

#headerimg .description {
font-size: 1.2em;
text-align: center;
}

h2 {
font-size: 1.6em;
}

h2.pagetitle {
font-size: 1.6em;
}

#sidebar h2 {
font-family: ‘Lucida Grande’, Verdana, Sans-Serif;
font-size: 1.2em;
}

h3 {
font-size: 1.3em;
}

h1, h1 a, h1 a:hover, h1 a:visited, #headerimg .description {
text-decoration: none;
color: white;
}

h2, h2 a, h2 a:visited, h3, h3 a, h3 a:visited {
color: #333;
}

h2, h2 a, h2 a:hover, h2 a:visited, h3, h3 a, h3 a:hover, h3 a:visited, #sidebar h2, #wp-calendar caption, cite {
text-decoration: none;
}

.entry p a:visited {
color: #b85b5a;
}

.commentlist li, #commentform input, #commentform textarea {
font: 0.9em ‘Lucida Grande’, Verdana, Arial, Sans-Serif;
}
.commentlist li ul li {
font-size: 1em;
}

.commentlist li {
font-weight: bold;
}

.commentlist li .avatar {
float: right;
border: 1px solid #eee;
padding: 2px;
background: #fff;
}

.commentlist cite, .commentlist cite a {
font-weight: bold;
font-style: normal;
font-size: 1.1em;
}

.commentlist p {
font-weight: normal;
line-height: 1.5em;
text-transform: none;
}

#commentform p {
font-family: ‘Lucida Grande’, Verdana, Arial, Sans-Serif;
}

.commentmetadata {
font-weight: normal;
}

#sidebar {
font: 1em ‘Lucida Grande’, Verdana, Arial, Sans-Serif;
}

small, #sidebar ul ul li, #sidebar ul ol li, .nocomments, .postmetadata, blockquote, strike {
color: #777;
}

code {
font: 1.1em ‘Courier New’, Courier, Fixed;
}

acronym, abbr, span.caps
{
font-size: 0.9em;
letter-spacing: .07em;
}

a, h2 a:hover, h3 a:hover {
color: #06c;
text-decoration: none;
}

a:hover {
color: #147;
text-decoration: underline;
}

#wp-calendar #prev a, #wp-calendar #next a {
font-size: 9pt;
}

#wp-calendar a {
text-decoration: none;
}

#wp-calendar caption {
font: bold 1.3em ‘Lucida Grande’, Verdana, Arial, Sans-Serif;
text-align: center;
}

#wp-calendar th {
font-style: normal;
text-transform: capitalize;
}
/* End Typography & Colors */

/* Begin Structure */
body {
margin: 0 0 20px 0;
padding: 0;
}

#page {
background-color: white;
margin: 20px auto;
padding: 0;
width: 800px;
border: 1px solid #000000;
}

#header {
background-color: #FFFFFF;
margin: 0 0 0 1px;
padding: 0;
height: 90px;
width: 800px;
}

#headerimg {
margin: 0;
height: 90px;
width: 100%; float:left;
}

.narrowcolumn {
float: left;
padding: 0 0 0px 0px;
margin: 0px 0 0 10px;
width: 500px;
}

.widecolumn {
padding: 0px 0 20px 0;
margin: 5px 0 0 10px; float:left;
width: 500px;
}

.post {
margin: 0 0 40px;
text-align: justify;
}

.post hr {
display: block;
}

.widecolumn .post {
margin: 0;
}

.narrowcolumn .postmetadata {
padding-top: 5px;
}

.widecolumn .postmetadata {
margin: 30px 0;
}

.widecolumn .smallattachment {
text-align: center;
float: left;
width: 128px;
margin: 5px 5px 5px 0px;
}

.widecolumn .attachment {
text-align: center;
margin: 5px 0px;
}

.postmetadata {
clear: both;
}

.clear {
clear: both;
}

#footer {
padding: 0;
margin: 0 auto;
width: 760px;
clear: both;
}

#footer p {
margin: 0;
padding: 20px 0;
text-align: center;
}
/* End Structure */

/*    Begin Headers */
h1 {
padding-top: 70px;
margin: 0;
}

h2 {
margin: 10px 0 0;
}

h2.pagetitle {
margin-top: 10px;
text-align: center;
}

#sidebar h2 {
margin: 5px 0 0;
padding: 0;
}

h3 {
padding: 0;
margin: 30px 0 0;
}

h3.comments {
padding: 0;
margin: 40px auto 20px ;
}
/* End Headers */

/* Begin Images */
p img {
padding: 0;
max-width: 100%;
}

/*    Using ‘class=”alignright”‘ on an image will (who would’ve
thought?!) align the image to the right. And using ‘class=”centered’,
will of course center the image. This is much better than using
align=”center”, being much more futureproof (and valid) */

img.centered {
display: block;
margin-left: auto;
margin-right: auto;
}

img.alignright {
padding: 4px;
margin: 0 0 2px 7px;
display: inline;
}

img.alignleft {
padding: 4px;
margin: 0 7px 2px 0;
display: inline;
}

.alignright {
float: right; width:50%; height:30px; text-align:right;
}

.alignleft {
float: left; width:50%; height:30px; text-align:left;
}
/* End Images */

/* Begin Lists

Special stylized non-IE bullets
Do not work in Internet Explorer, which merely default to normal bullets. */

html>body .entry ul {
margin-left: 0px;
padding: 0 0 0 30px;
list-style: none;
padding-left: 10px;
text-indent: -10px;
}

html>body .entry li {
margin: 7px 0 8px 10px;
}

.entry ul li:before, #sidebar ul ul li:before {
content: “0BB 020″;
}

.entry ol {
padding: 0 0 0 35px;
margin: 0;
}

.entry ol li {
margin: 0;
padding: 0;
}

.postmetadata ul, .postmetadata li {
display: inline;
list-style-type: none;
list-style-image: none;
}

#sidebar ul, #sidebar ul ol {
margin: 0;
padding: 0;
}

#sidebar ul li {
list-style-type: none;
list-style-image: none;
margin-bottom: 15px;
}

#sidebar ul p, #sidebar ul select {
margin: 5px 0 8px;
}

#sidebar ul ul, #sidebar ul ol {
margin: 5px 0 0 10px;
}

#sidebar ul ul ul, #sidebar ul ol {
margin: 0 0 0 10px;
}

ol li, #sidebar ul ol li {
list-style: decimal outside;
}

#sidebar ul ul li, #sidebar ul ol li {
margin: 3px 0 0;
padding: 0;
}
/* End Entry Lists */

/* Begin Form Elements */
#searchform {
margin: 10px auto;
padding: 5px 3px;
text-align: center;
}

#sidebar #searchform #s {
width: 108px;
padding: 2px;
}

#sidebar #searchsubmit {
padding: 1px;
}

.entry form { /* This is mainly for password protected posts, makes them look better. */
text-align:center;
}

select {
width: 130px;
}

#commentform input {
width: 170px;
padding: 2px;
margin: 5px 5px 1px 0;
}

#commentform {
margin: 5px 10px 0 0;
}
#commentform textarea {
width: 100%;
padding: 2px;
}
#respond:after {
content: “.”;
display: block;
height: 0;
clear: both;
visibility: hidden;
}
#commentform #submit {
margin: 0 0 5px auto;
float: right;
}
/* End Form Elements */

/* Begin Comments*/
.alt {
margin: 0;
padding: 10px;
}

.commentlist {
padding: 0;
text-align: justify;
}

.commentlist li {
margin: 15px 0 10px;
padding: 5px 5px 10px 10px;
list-style: none;

}
.commentlist li ul li {
margin-right: -5px;
margin-left: 10px;
}

.commentlist p {
margin: 10px 5px 10px 0;
}
.children { padding: 0; }

#commentform p {
margin: 5px 0;
}

.nocomments {
text-align: center;
margin: 0;
padding: 0;
}

.commentmetadata {
margin: 0;
display: block;
}
/* End Comments */

/* Begin Sidebar */
#sidebar
{
padding: 0px 0 10px 0;
margin-left: 0px; float:right;
width: 190px; margin-top:10px;
}

#sidebar form {
margin: 0;
}
/* End Sidebar */

/* Begin Calendar */
#wp-calendar {
empty-cells: show;
margin: 10px auto 0;
width: 155px;
}

#wp-calendar #next a {
padding-right: 10px;
text-align: right;
}

#wp-calendar #prev a {
padding-left: 10px;
text-align: left;
}

#wp-calendar a {
display: block;
}

#wp-calendar caption {
text-align: center;
width: 100%;
}

#wp-calendar td {
padding: 3px 0;
text-align: center;
}

#wp-calendar td.pad:hover { /* Doesn’t work in IE */
background-color: #fff; }
/* End Calendar */

/* Begin Various Tags & Classes */
acronym, abbr, span.caps {
cursor: help;
}

acronym, abbr {
border-bottom: 1px dashed #999;
}

blockquote {
margin: 15px 30px 0 10px;
padding-left: 20px;
border-left: 5px solid #ddd;
}

blockquote cite {
margin: 5px 0 0;
display: block;
}

.center {
text-align: center;
}

.hidden {
display: none;
}

hr {
display: none;
}

a img {
border: none;
}

.navigation {
display: block;
text-align: center;
margin-top: 10px;
margin-bottom: 0px;
}
/* End Various Tags & Classes*/

/* Captions */
.aligncenter,
div.aligncenter {
display: block;
margin-left: auto;
margin-right: auto;
}

.wp-caption {
border: 1px solid #ddd;
text-align: center;
background-color: #f3f3f3;
padding-top: 4px;
margin: 10px;
-moz-border-radius: 3px;
-khtml-border-radius: 3px;
-webkit-border-radius: 3px;
border-radius: 3px;
}

.wp-caption img {
margin: 0;
padding: 0;
border: 0 none;
}

.wp-caption p.wp-caption-text {
font-size: 11px;
line-height: 17px;
padding: 0 4px 5px;
margin: 0;
}
/* End captions */

2. Open header.php in a text editor. Below is the code that should replace the code between the <body> tags.

<div id=”page”>
<div id=”headerimg”>
<div id=”company-logo” style=”float:left; width:229px;”><img src=”/blog-test/wp-content/themes/default/images/logo.jpg” alt=”logo” width=”229″ height=”89″ /></div>

<div id=”company-contact” style=”float:right; width:500px; margin-right:5px;”><h1 style=”color:#000000; font-family:Arial, Helvetica, sans-serif; font-size:24px; margin-top:5px; text-align:right; padding:0px;”>Company details/ slogan/ contact details will be put into here!</h1></div>
</div>
<div id=”custom-menu” style=”width:100%; float:left; margin-top:1px;”>

<div id=”menu1″ style=”width:150px; float:left; margin-right:4px; background:#000000; padding:5px; text-align:center; height:20px”><span style=”margin:5px 0px 0px 0px; font-family:Arial, Helvetica, sans-serif; color:#FFFFFF; font-size:14px; text-align:center;”>Menu Item1</span></div>

<div id=”menu2″ style=”width:150px;; float:left; margin-right:4px; background:#000000; padding:5px; text-align:center; height:20px”><span style=”margin:5px 0px 0px 0px; font-family:Arial, Helvetica, sans-serif; color:#FFFFFF; font-size:14px; text-align:center;”>Menu Item2</span></div>

<div id=”menu3″ style=”width:150px;; float:left; margin-right:4px; background:#000000; padding:5px; text-align:center; height:20px”><span style=”margin:5px 0px 0px 0px; font-family:Arial, Helvetica, sans-serif; color:#FFFFFF; font-size:14px; text-align:center;”>Menu Item3</span></div>

<div id=”menu-end” style=”float:left; background-color:#000000; width:298px; height:20px; padding:5px;”></div>

</div>

<div id=”banner-image” style=”width:800px; float:left; margin-top:2px;”><img src=”/blog-test/wp-content/themes/default/images/banner-image.jpg” alt=”banner image” /></div>

3. Now in the <header> section delete any styles containing kubrick.jpg or similar eg: #page { background: url(“<?php bloginfo(’stylesheet_directory’); ?>/images/kubrickbgwide.jpg”) repeat-y top; border: none; }.  Take care not to delete anything that isn’t a style as it may break the blog.

4. At this point, if you wish, you can edit the images and styles to suit your site. You will notice that the styles have been written inline. This is for example purposes, so you can and should move inlinestyles to the style sheet when you are happy with the look of the header.

5.Open single.php and add <?php get_sidebar(); ?> above the line containing <?php get_footer(); ?> (this ensures that the side menu appears when viewing a single blog entry which it doesn’t by default.)

6. If you wish you can edit the side menu and footer. Open sidebar.php and footer.php and have a play around. It is advisable to make a back up copy of these files if you are going to experiment.

That’s the look sorted, but there are still some other areas that need to be looked at.

SEO Considerations

For starters when you write blog posts the default URL extensions are not search friendly e.g. /page=2.php

This is unfriendly because it doesn’t display any information relating to the post. Search friendly WordPress URL’s will insert the date as well as the post titles instead. Example: http://www.gravytrain.co.uk/blog/2009/04/09/where-art-meets-web-design/

To check this, open a browser and sign into your blog, click on settings, then on perma links and select the option that gives the following url example: http://www.yoursite.co.uk/blog-test/2009/04/sample-post/

Now the post you write will generate search engine friendly URL’s.

Unfortunately this fix has now created another problem. If you have any previous posts and try clicking on them, you will see that they appear as broken links.

Don’t panic, here’s the fix:

Open or create a .htaccess file and paste the following code, make sure you change the word ‘blog’ if you used a different title for the folder you installed it to.  Type the correct URL where ‘yoursite’ is written:

<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /blog/
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /blog/index.php [L]
</IfModule>
Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^yoursite.co.uk [nc]
rewriterule ^(.*)$ http://www.yoursite.co.uk/$1 [r=301,nc]

The second part of the code (rewrite) isn’t strictly to do with the blog but it helps with the SEO of your site.

Save and upload the .htaccess file to the root folder.

OK, just one more consideration and we’re there. This consideration is also SEO related. Depending on the installation of  the blog, it will sit on either a http://site.com/blog address or a http://www.site.com/blog address.

Ideally you want the blog to sit on http://www. with rest of the site.  This can be checked by looking at the address bar of  your blog and seeing if there is a ‘www.’ infront of the domain.

This is called canonicalisation – you can read more about the effects of this has here .

To move the blog to a http://www. location you have to open functions.php and paste the following code just after <?php at the top of the page. Again replace ‘yoursite’ with your own domain.

update_option(‘siteurl’,’http://www.yoursite.com/blog/’);
update_option(‘home’,’http://www.yoursite.com/blog/’);

Now upload it. Once you have checked it works delete the lines you just added, save and upload again. I know it sounds a little strange but it is important and the redirect will continue work.

Now you have finished and you can go sup your pint in the pub while basking in the glory of creating a customised blog!

This Week in Search 19/6/09

Friday, June 19th, 2009

thank-crunchie-its-friday

Thank crunchie it’s Friday! I’ve had a bit of a busy one this week, hence no blog posts – I’m sorry, I promise to do two next week.

In the meantime here’s my pick of the best blog posts on search this week:

SEO

Matt Cutts offers some clarification re PageRank Sculpting, following his comments at SMX Advanced. Rand’s synopsis over at SEOmoz is also worth a read.

Does your content educate, engage, entertain and entice? Lisa Barone argues it’s more important to create good content than try to keyword stuff your way to the top. I couldn’t agree more.

Social Media

You might be  great at Social Media, but if this great experience doesn’t follow through when your customers hit your website, call centres, stores etc – then you need to get your ducks in a row. Excellent advice from Kristy on aligning your messaging across all touch points.

PPC

Joe at PPC Hero’s done a fabulous post on using Google Wonder Wheel for Keyword Research – it’s a must read.

Online Marketing

If you work in-house you may well be familiar with the topic of Bruce Hendrickson’s post Take Me To Your Leader - the online marketing game’s really changed, are you ready to join the fray?

Search Engines

Should Google be worried about Bing? Patricio Robles at Econsultancy cites 5 reasons

Aaaannnnd Finally, Friday’s Funny

daily-mail-poll1

Nope, that’s not photo-shopped. That’s the power of social media. Happy Friday!

 

Crunchie image credit trekkyandy

This Week in Search 12/6/09

Friday, June 12th, 2009

lego-explorer

Thank Crunchie it’s Friday!

Here’s the weekly round up :)

SEO

Do you want to learn more about SEO? Danny Dover’s Learn SEO in 30 minutes per day is well worth a read.

Link building is arguably the toughest part of any SEO campaign – fortunately Rob Ousbey’s on hand at SEOmoz with 8 great tips. It’s all about the kittens for me ;)

Social Media

Just starting out on the social networking scene? Kim Krause Berg has some excellent advice. 

PPC

Do you geo-target your PPC campaigns? Perhaps you should – Doug Drees explains why

User Experience

Sometimes we can all get a little web-centric in our approach, I therefore also like to look at real world examples of user experience. Clearly Dustin Curtis feels the same way. The flimsy doorknob and the forgettable reciept are lovely real world examples of user experience, and might encourage you to think about your business a little differently. 

Aaaannnnd Finally, Friday’s Funny

404 error pages explained, courtesy of Dilbert.

Have a lovely weekend :) 

 

Image credit kennymatic

An Introduction to PPC – Part Five – Creating Adgroups & Quality Score

Wednesday, June 10th, 2009

Wow – we’re up to part five of the series! If you’ve not already done so, we’d recommend that you read part one, two, three and four.

So in our last post we dealt with keyword research – so hopefully you’ve now got yourself a lovely long list of keywords. Now it’s time to organise them into appropriate groups.

get-organised

You might remember in part three we talked a little about account structure. To give a quick recap, an adwords account is structured as follows:

There are three levels account, campaign and ad group:

  1. Account - this is the top level, your adwords account has a unique email address & password for access purposes and your billing information.
  2. Campaign - A campaign is associated with your account. At the campaign level you set the daily budget, language & geographic targeting, distribution (where your ad is shown), when your ad is shown (e.g. particular days of the week, and timings) and if desired an end date.
  3. Adgroups – adgroup are associated with a campaign. At the adgroup level you select appropriate keywords and/or placements, set the bids for those keywords/placements, and create appropriate ads.

At the adgroup level you control which adverts are shown for which keywords.

Ultimately you want people to click on your ad, then go on to convert (e.g. buy your product / service; sign up; become a member etc, etc). It’s therefore important that the ad (or ads) that you show for your keywords are relevant.

Let’s imagine that you sell fruit online. You might decide that you want to bid on ‘buy green apples’. Lets consider the following ads:

Buy Green Apples Online                                                             
Golden Delicious, Granny Smiths &
More. Free Next Day Delivery!
Buy Fresh Fruit Online
Huge Selection of Fresh Fruit &
Free Next Day Delivery!

Clearly the first ad is more relevant to the ‘buy green apples’ query. It’s therefore more likely to elicit a click than the generic fresh fruit ad. When it comes of PPC relevancy is King, both for attracting visitors, but also because of the way paid search networks calculate the price you’ll pay per click.

Quality Score

Google calculate the price you’ll pay per click based on a number of factors all of which contribute to quality score. Google say:

“The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score is frequently updated and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).”

Understandably Google don’t want to reveal the precise weighting of their quality score formula, however the core components are:

  1. The click through rate (CTR) of the keyword and matched ad on Google (i.e. the number of times the ad has been shown divided by the number of clicks it has received)
  2. Account history – the CTR of all of the keywords and matched ads in your account
  3. Historical CTR of the URLs in your adgroup
  4. Landing page quality
  5. The relevance of the keyword to the ads in the adgroup
  6. The relevance of the keyword and the ads to the search query
  7. The account’s performance in the geographical region where the ad will be shown

By taking the time to create your adgroups appropriately you give yourself the very best chance of achieving a high quality score, which will mean your ads will appear in a higher position, and at a lower cost per click.

Creating Adgroups

Now there’s no ‘ideal’ number of adgroups – it really depends on the account.

If we go back to the example of selling fruit online, I would create an adgroup for each type of fruit which I sold – e.g. apples, pears, bananas, peaches, plums etc, etc. I would then also create other adgroups for more generic search terms like fruit, fresh fruit, dried fruit etc.

When I’m trying to split keywords into adgroups I just try to think about the ads which I’m going to create – e.g. it would be awkward to create a good ad which simultaneously do a good job targeting those who want to buy apples and those who want to buy pears – hence I’d split those keywords into two separate adgroups.

 

Well that’s all for this week, next time we’ll cover writing your ads and of course getting your campaigns live on Google.

 

Image credit oskay