Scenario:

You need to complete an ESTA (Electronic System for Travel Authorisation) form in order to travel to the States. You don’t know the official site, so you type esta form into your favourite search engine. Below are four screen shots taken from the top sites that appeared on Google for esta form:

A)

A

B)

B

C)

C

D)

D

Now without cheating (i.e. don’t go and find out which is the official site) please select the one you would choose to submit your ESTA:

I’ll publish the results of the survey, reveal which is the official site and examine why choosing the wrong one of these four could prove costly next week…

This entry was posted on Friday, July 10th, 2009 at 12:32 pm and is filed under Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.