Totally agree re ‘free’ in some instances it can work for a client.

However I’d be inclined to negative match free on the existing campaigns, and then bid on ‘free ‘ in a seperate campaign, it just makes the results easier to judge and you have more control over budget etc.

Thanks for commenting ]]> http://www.gravytrain.co.uk/blog/2009/08/adwords-it-pays-to-be-negative/comment-page-1/#comment-1067 Alan Mitchell Wed, 12 Aug 2009 00:35:24 +0000 http://www.gravytrain.co.uk/blog/?p=730#comment-1067 Nice post, and some great examples. I come across irrelevant "jobs" and "careers" searches all the time in search query reports, so its good to add negative keywords such as these at an early stage to prevent wasted budget. "Free" can be a bit of a nuisance - in its strictest sense it may not be relevant to your business, but I've often found people may be willing to upgrade to paid products / services once they see the benefits, and can often be cheap to bid on due to the low competition. Thanks for the post. Alan Nice post, and some great examples.

I come across irrelevant “jobs” and “careers” searches all the time in search query reports, so its good to add negative keywords such as these at an early stage to prevent wasted budget. “Free” can be a bit of a nuisance – in its strictest sense it may not be relevant to your business, but I’ve often found people may be willing to upgrade to paid products / services once they see the benefits, and can often be cheap to bid on due to the low competition.

Thanks for the post.
Alan