Happy, er Monday! Please find to follow my belated round up of the top articles in search last week.

SEO
Danny Dover has written an excellent guide to moving domains - definitely bookmark -worthy!
Social Media
Over at Search Engine Land Ciaran Norris highlights the spate of brands using social media as a band aid and urges companies to stop saying sorry and start getting really social.
PPC
Always wondered why Adwords conversion tracking doesn’t match up to the conversion tracking in Analytics? Matthew from Receptional does a top notch job of explaining the discrepancy.
George Michie talks about his research collaborationwith direct mail practitioners in an attempt to ascertain whether or not key learnings from the traditional catalogue shopping industry can be similarly applied to PPC campaigns.
Aaaannnnd Finally, Friday’s Funny
Got some time to kill? Waste a few minutes clicking on this Pringles Banner ad (don’t worry, you’ll not be taken anywhere dodgy) – it’s a really rather mavellous way to waste some time – hat tip to Ciaran for this one.
Image credit Yogma.





