Earlier this year, Google announced that they were retiring the old Google Advertising Professionals Programme (GAP) that recognised search marketing individuals/agencies as competent and qualified to manage AdWords PPC campaigns on behalf of other clients. It has been replaced by the Google Certified Partner (GCP) Programme as of July 1, 2010.

To be qualified under GAP as a company/agency previously, you had to meet Google’s eligibility criteria, including qualification requirements for at least 2 individuals in a company. This has been changed to require companies to have at least 1 individual to have attained a pass in one of the advanced level qualifications, in addition to the ‘Fundamentals’ exam, which is similar to the previous GAP qualification.

Following the changes introduced, Gravytrain has recently become qualified as a Google Certified Partner by meeting the new requirements under the GCP Programme. You will find our brand-spanking-new certified status logo below and on our website homepage.

Gravytrain remains committed to providing clients with superior online marketing services and continues to keep up to date with developments in the market to deliver effective results.

This entry was posted on Wednesday, July 14th, 2010 at 9:02 am and is filed under Adwords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.