From the Inside Speaking Out
Posted in SEO on August 5th, 2010 by Angelina
No Blackhats please, we're British!
For more years than I care to remember; I was a perennial outsider to the SEO industry. Gazing through a frosted window into a sector which was visibly growing and (I have to admit it), exciting! As a former recruiter for the digital sphere, I know all the terminology and some of the tricks, and was very keen to move over into SEO practice.
Now that wish has been granted, I’m moved to reveal just how open and forthcoming the SEO community actually is, and how this can benefit a webmaster/ client.
For starters there is a belief in the rest of the digital industry that geek speak is king. Unless you are familiar with HTML5, JavaScript or even the intricacies of design software such as Photoshop; then you’re lost. In SEO there is real technical jargon you can learn, but much of it is made easier to understand thanks to the burgeoning SEO community and their openness.
A key example of the openness that runs through the veins of the industry is the community in the US called SEOmoz. These guys originally offered SEO consultancy, but have since changed their business model, and now offer a set of tools for the SEO industry. However, what’s really interesting is the community. There’s a wealth of knowledge and ideas shared via both the SEOmoz blog, and the YOUmoz blog.
I’ve been really impressed by the lengths at which different corners of the Search industry go to in order to make their knowledge available to the wider world. There are plenty of other sites full of shared information that an SEO can turn to for advice. The likes of Sphinn, Search Engine Journal, Search Engine Land, and State of Search, offer their readers an insightful view of the changing Search landscape.
How can this benefit you, the client? Well, the more open the exchange of information, the easier it is to begin to understand SEO as a process, and indeed how that relates to your particular niche. Plus as your knowledge and understanding grows, it can also help you seperate the wheat from the chaff when it comes to appointing an SEO agency – which can only be a good thing, right?
