Google Releases HTML5 Experiment

The Wilderness Down Town

Google recently released an HTML5 experiment; a music video to Arcade Fire’s “We Used To Wait”. The interactive film was directed by Chris Milk and works best on Google’s own browser Chrome. It uses HTML5 and Google Maps technology to play the video in a location of your choice. The interactive nature of this video by no means stops there however. This experiment shows off HTML5′s real capabilities. In a section of the song you will be required to doodle a note, which will then be picked up and flown away by a flock of digital HTML5 created birds.

This experiment is an exciting teaser as to what is in store for the future of HTML.

au revoir Ad:Tech


The great and good from the digital industry descended upon Kensington’s Olympia centre, for two days of fun filled digital debauchery! The big guns where there, and mingled with start-ups and long established SME’s alike. For Gravytrain (we were exhibiting at Adtech for the first time), it was a great chance to promote our brand, and engage with potential partners and customers.

As is common with digital expos, there were gimmicks abound. Our racing car simulator had people (mainly men I have to admit, but kudos for Sally for beating most of them with her first attempt), coming back to our stand for more. It proved to be popular hit, along with a seemingly remote controlled mini blimp (advertising Peer 1 hosts), and their two giant inflatable men! .Our racing game winner over the two days (a gent by the name of Ben Lambert from DMLS Ltd), scored a top time of 1.29.095. He goes on to win a racing day at Brands Hatch courtesy of Team Gravytrain!

But Adtech wasn’t all about gimmicky stands (so I’ve been told), but the two days were peppered with an array of informative seminars, workshops and Google surgeries. Our very own  Head of Search, Matthew Oxley, graciously took to the stage on the first day, and delivered a very fine presentation on tips for getting the most out of Google Analytics. There were talks too from the likes of Google Yahoo, Microsoft, Facebook and Twitter. The irony about the Twitter talk was that all the tweets surrounding it were about how it was so popular, that no-one could get in to hear it!

That did appear to be a running theme throughout Adtech. Often the seminar theatres were full to bursting (with many people crowding around at the sides to try and hear the speakers), and the Google workshops had long queues half an hour before they were due to start. As a result, some of the Twitter talk surrounding these events were from disappointed delegates, who complained that they gained  little new from them. Seminars aside, many used Twitter to talk positively about the range of people they met, and the happy prospect of gaining some business from the two days.

But how would we sum up Adtech? We found it to be a very busy few days, which gave us the opportunity to meet with lots of exciting business partners and customers. The exhibition was also a great branding tool for us, and we are excited about the possibilities that may come from it.

How to Disappear Completely

Has the thought ever crossed your mind? Have you ever sat there and looked at the outstanding ‘pokes’, ‘tweets’ and Linked In updates; only to sigh at the length of time it will take you go through all of them? So, have you ever (whisper it) considered web 2.0 suicide?

It might be something that at some point many of us Facebook, Twitter et al. addicts have thought about. However the admin time to commit virtual suicide may have put some people off. Now there is a website that offers to do just that for you, and claims to give you your real life back in the process. Web 2.0 Suicide Machine will take your login details for your social network accounts, and will systematically un-friend your friends, un-tweet your tweets, and un-link with your Linked In colleagues. It claims that it can do all this in just under an hour, whereas to do this all manually will cost you around 10 hours! That’s a lot of social networking time.

Compare that with the statistic out last year that users spend 17% of their online time on social networks (mainly Facebook and Twitter), and it may end up making economic sense to cease mixing on the social web.

There are other benefits to stopping operating on these sites. As technology journalists Leo Laporte and Jason Calacanis both decided publicly to commit Facebook suicide earlier this year in protests to the sites use of its user’s privacy rights and personal information. Their protest was symbolic of their support for more open platform social networks such as Diaspora. However, other Facebook users may not wish to make such a grandiose gesture, and may simply feel that the site is beginning to take up too much of their spare time.

Whatever the reason for wanting to commit virtual suicide maybe, it is handy to know that there is a website that can do all this necessary admin for you. Want to commit Facebook suicide? There’s a web app for that!

Google’s Instant Coffee

Make Mine Instant!

So Google announced yesterday the launch of a service they are dubbing “search faster than the speed of type”! Calling itself Google Instant, it has had Twitter and the blogosphere flooded with people from the search industry fretting about how this innovation could affect their campaigns.

If you haven’t tried it yet, Google Instant automatically populates the results page (known in the industry as SERPs) whilst you type. No longer do you have to press the Enter key on your keyboard, or the ‘I’m feeling lucky’ button to see the results of what you’re searching for. Google themselves estimate that Instant will save users anything up to 5 seconds per search. This may not sound like a lot, but these seconds all add up when you consider how many searches we conduct through the search engine each day.

But let’s face it; Google has done this for several reasons. Firstly, it’s innovative, and part of Google’s brand is based on their innovative and intuitive products. Automatic search suggestion as you type has long been with the three main search engines, but none of them have hitherto showed a full search result based on the first letter typed into the search box!

Secondly, it’s a time saving tool which will lure users back to the Google home page. Google search has been increasingly appearing on different corners of the web for a while (perhaps more prominently, in the right hand corner of our web browsers), and these handy shortcuts have steered people away from using the Google homepage as their search starting point.

This tool is highly dynamic and potentially game changing for those who work in search or even advertise on Google. It means that some Pay Per Click (PPC) adverts may only appear for a split second on the results page, as Google changes the visible results according to what the user is typing. This could affect PPC and SEO campaigns in three main ways. Firstly, it could mean lower Click Through Rates (CTR) on Google Adwords. For SEO, It could also mean increase the importance to rank high on short tail organic keywords. Finally, it could also further decline the importance of misspellings as Instant automatically corrects

At present, Instant is only available to users logged into a Google Account, who are located in certain countries, and who are searching from the Google home page. And because of its current level of restricted access it is hard to see Instant changing anything from an SEO and PPC perspective in the immediate future. But as with all things that Google does, the proof is in the pudding. Time will tell as to how this ground breaking change to Google’s core product will affect those who advertise with it, and wish to rank high in its search results.

ad:tech – t’s and c’s

1) Entrants must be aged 18 or over. 2) This competition is not open to Gravytrain employees (or members of their immediate families). 3) No purchase necessary. 4) Only one entry per person. 5) The winner will be the entrant who completes the fastest lap time. In the event of a tie the winner will be drawn ‘from the hat’. 6) The competition will close at 5pm on Wednesday 22nd September. 7) The winner will be notified via email. 8) Our decision is be final, and no correspondence will be entered into. 9) The winner will be announced via our company blog: www.gravytrain.co.uk/blog after the closing date. 10) By entering the competition the winner agrees to participate in such promotional activity and material as Gravytrain may require. 11) The prize will not be transferable to another person. 12) No part of a prize is exchangeable for cash or any other prize. 13) In the event that the advertised prize is not available, we reserve the right to offer an alternative prize of equal or greater value. 14) This competition is being run by Gravytrain Ltd, 8 The Mews, 53 High Street, Hampton Hill, Middlsex, TW12 1ND. 15) Gravytrain reserves the right to amend these rules at any time.

Cookie Use

Gravytrain uses cookies, small text files which are downloaded to your computer's hard drive when you visit most websites.

Cookies are harmless files which can help improve the experience. Cookies allow websites to respond to you as an individual. The website can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

By using our website, you agree to allow us to use cookies to improve your experiece with us.

Cookie Policy
Read more