The great and good from the digital industry descended upon Kensington’s Olympia centre, for two days of fun filled digital debauchery! The big guns where there, and mingled with start-ups and long established SME’s alike. For Gravytrain (we were exhibiting at Adtech for the first time), it was a great chance to promote our brand, and engage with potential partners and customers.
As is common with digital expos, there were gimmicks abound. Our racing car simulator had people (mainly men I have to admit, but kudos for Sally for beating most of them with her first attempt), coming back to our stand for more. It proved to be popular hit, along with a seemingly remote controlled mini blimp (advertising Peer 1 hosts), and their two giant inflatable men! .Our racing game winner over the two days (a gent by the name of Ben Lambert from DMLS Ltd), scored a top time of 1.29.095. He goes on to win a racing day at Brands Hatch courtesy of Team Gravytrain!
But Adtech wasn’t all about gimmicky stands (so I’ve been told), but the two days were peppered with an array of informative seminars, workshops and Google surgeries. Our very own Head of Search, Matthew Oxley, graciously took to the stage on the first day, and delivered a very fine presentation on tips for getting the most out of Google Analytics. There were talks too from the likes of Google Yahoo, Microsoft, Facebook and Twitter. The irony about the Twitter talk was that all the tweets surrounding it were about how it was so popular, that no-one could get in to hear it!
That did appear to be a running theme throughout Adtech. Often the seminar theatres were full to bursting (with many people crowding around at the sides to try and hear the speakers), and the Google workshops had long queues half an hour before they were due to start. As a result, some of the Twitter talk surrounding these events were from disappointed delegates, who complained that they gained little new from them. Seminars aside, many used Twitter to talk positively about the range of people they met, and the happy prospect of gaining some business from the two days.
But how would we sum up Adtech? We found it to be a very busy few days, which gave us the opportunity to meet with lots of exciting business partners and customers. The exhibition was also a great branding tool for us, and we are excited about the possibilities that may come from it.