Earlier this year Gravytrain’s Head of Search Matthew Oxley gave a presentation at Figaro Digital’s “Paid & Natural Search” seminar. Matthew was discussing how best to prepare your natural search strategy a topic which many SEO companies may overlook. The difference between a good or bad strategy in natural search can be millions in extra revenue, or being banned from the Google index entirely. With this in mind, it’s more important than ever to have a clear SEO strategy.
This thought provoking session takes a top down approach to making your business loved by Google, paying attention to often overlooked principles such as sustainability and inimitability to ensure getting to the top means staying there.
To watch Matthew in action click here.