Since the introduction of Google places, localised searches are becoming a topic of popular discussion within SEO; this is a new way to be found on Google. The online map directory has very quickly become a sort of yellow pages’ competition; search engines are already three times as popular! This has opened a new frontier for local businesses to market themselves. Despite this, it appears Google places is often overlooked by both businesses and SEOs.
Google places has many attractive features that can be optimised to meet your requirements, and improve your online presence. You will need to optimise your listings and make them a part of your SEO campaign for more effective results.
Attractive and beneficial key features
- Google places is now incorporated in the main search engine this shows the importance Google will continue to place on local searches. We’ve noticed some searches now have as many ‘places’ results as regular organic results, Making this an ideal way to promote online presence, particularly for small to medium sized businesses.
- Claiming your business is the first step. Using city and business keywords within the page title and listing is great for optimisation, resulting in a positive page rank. Your business may already rank so claiming it will only strengthen your positions especially after optimisation. This can really help close out your competitors as well as improve your overall clickthrough share.
- Google places also comes with a range of tools to help market your business better. Tags are yellow markers that allow you to promote individual aspects of your business, for example, special offers.
The image shows how Google places appears after you have entered a search query.
Mobile phone web users, when downloading Google maps app, searching for any place of interest will automatically bring up local results. This is something I personally rely on especially when visiting a new area in the city. With so many benefits and key features it is hard to believe you have anything lose!
This week, Matthew Oxley, Head of Search at Gravytrain, spoke to Revolution magazine about the growing battle between Orange and O2 to dominate both paid and natural online search. The two mobile phone operators are both giants of the online search market but Oxley believes they have missed a trick.
He talks about how both operators seem to have ignored niche phrases in their online marketing and notes that “a search for ‘new android phones’ on Google returns no natural results for any of the operators, and only one paid result from O2, which doesn’t even reference the operating system”.
Read the entire Battle of the Brands: O2 vs Orange article in the current issue of Revolution magazine.
GRL Motors LTD
Gravytrain recently revamped GRL Motors’ website. The website was designed to the specifications set out by Bosch. With an impressive list of testimonials, easy to find call to actions and a full list of services GRL’s new website is an impressive front to their excellent service.
You can view the new GRL Motors website at www.grlmotors.co.uk
This week Kevin Taylor, Managing Director of Gravytrain, and many other names from the world of search and online marketing were brought together (figuratively in a UTalkMarketing article) to talk about innovations they can’t live without in the world of marketing.
From USB’s to Dropbox, WordPress to Modems and Twitter to the simple Post-it note, many interesting and varying innovations came up in the article, but it is clear that some are much more useful than others.
Although the Post-it note is very crucial to the world of marketing, Kevin went for Twitter, Google and the iPhone, which he says is so important because it “gives me everything at the tip of my fingers. From my work email and clients’ Facebook pages to industry news and my work diary, it has everything and anything I need to work from home, the office or on the move.”
Check out the UTalkMarketing article to see what else came out as being some of the best and most useful innovations in the world or marketing.