This month, the very first issue of New Media Age’s (NMA) supplement, Digital Professional was released. While NMA focuses on the effective use of digital media, Digital Professional focuses on the job itself and kicked off its first issue with the NMA Salary Survey.
Matthew Oxley, our Head of Search, spoke to Digital Professional about the strong demand for digital specialists within service providers and how employers have to compete for the very best employees.
Matthew states that “People with more than five years experience are still rare and I don’t expect that to change for some time”. As much as this poses challenges for recruiters, digital specialists have an opportunity to negotiate a wage increase due to supply and demand factors.
According to the NMA Salary Survey, salary levels at service providers are relatively low considering the specialist knowledge required. The graduate/trainee level ranges between £16-20,000, managers are earning between £35-40,000 and director level respondents spanned between £60-70,000.
However, the survey also revealed that more than 60% of people working in this sector don’t expect to change their jobs in the next year, which shows that salary isn’t everything. One suggestion as to why individuals stay in digital marketing jobs longer is because they are given jobs that they actually enjoy. It is also suggested that they have more responsibility, which leads to them learning new things and being able to develop themselves. These factors are all crucial in this industry, where the pace of change is rapid.
You can read the rest of Matthew’s thoughts and the full report in the latest Digital Professional magazine.