New Client’s at Gravytrain

We are happy to announce that we have some new client’s who have joined Gravytrain this September.

Firstly, let us introduce you to DialToSave – an international calling website that gives consumers the opportunity to make cheap international calls from as little as 0.5p a minute, and their sister company, SoMobile, a mobile phone comparison website. The search team are looking forward to launching both their SEO campaigns and working with them to help improve their visibility online.

Meanwhile, the development team will also be busy as they have been asked to design and build a new website for another new client, Dermapure, a distributor of advanced skincare products.

We are always excited about having new clients on board with us and we’ll naturally keep you updated with all the latest news.

If you would like to find out about how Gravytrain can help grow your business, please feel free to contact our Business Development Executive, Alex Moran, on 0203 582 6870.

Who Will Come Out On Top of the Social Media Battle?

Last week, Facebook introduced some new changes on their social networking site. A few days later, Google+ made their social media accounts available to the general public. Could this be the start of a real social media battle?

Even though Google have denied that they are in direct competition with Facebook, everyone who has both these social networking accounts can see how similar they are to each other and how there’s always going to be some rivalry (let’s not forget Facebook’s association with Bing instead of Google).

Last week, Mashable ran a poll and just fewer than 35% of the 5,346 people who voted said that they hated the new Facebook! People also vented their anger and confusion using Twitter which then saw #NewFacebook trending.

However, we all know, from past Facebook changes that users will moan about the updates for a little while but then just accept the new changes and forget all about the old Facebook, allowing the social networking site to retain its users and continue growing.

Facebook has now reached over 800 million users whilst Google+ is also growing at a very quick rate, and has over 43 million users. Although the number is not as impressive as Facebook’s numbers just yet, we have to remember that Google+ is only 3 months old and has only this week become available to all people, rather than invite only.

With Google+ now open to the public, we are wondering if Google’s real time search would make a comeback after Twitter and Google failed to agree on terms so that Google could keep Twitter’s real time tweets in their results.

However, it seems that they are still at loggerheads with each other rather than working together. Bing renewed their contract with Twitter earlier this month to have real time results in their search engine, but who actually chooses Bing over Google when it’s not their default browser setting?

I have to admit that I’m one of the people that complained about the new Facebook changes and contributed to the discussion on Twitter, but still found myself using Facebook. Facebook is still the social network that most of my friends are using which makes using it much more interesting than Google+, where nothing is really going on in my circles yet. However, if I find that more people I know start using Google+ more I may get weaned off Facebook. It’s just what happened to my Myspace account, once everyone I cared about joined Facebook, my Myspace got deleted.

At the end of the day, people are going to choose and use a social networking site where they can actually be social with other people, rather than choose a networking site purely based on how great the user interface is.

We’re not sure if people are ready to ditch Facebook for Google+ just yet. Do you have a preferred social media account?

Kevin Taylor Featured in Insurance Age Online

Gravytrain was proud to receive yet more media coverage last week. This time it was the form of Insurance Age Online.

Insurance Age is predominantly a magazine that covers the broking community. It delivers news and analysis in what has becoming an incredibly fast moving industry. Meanwhile, the website, InsuranceAge.co.uk, dedicates itself to delivering breaking news whilst also boasting the unique Broker Forum discussion board, along with weekly polls, blogs and an archive of the best stories from the magazine.

Gravytrain’s CEO, Kevin Taylor, was featured in an online post that discusses how an insurer is more likely to choose a trustworthy broker rather than one with the cheapest price.

The article considers research that was collated in a survey. The survey revealed that 35% of customers chose an insurer they trust, whereas 20% chose the insurer that had the cheapest quote. These are the same figures that were featured in Kevin’s discussion with POSTonline.co.uk, which we previously covered on the Gravytrain blog.

In the article, Kevin explains: “In today’s tough economic environment it’s easy to think that having the most competitive quote on a price comparison website is key. However, it’s clear from this research that delivering brand recognition and trust is critical.”

If you want to find out more, visit InsuranceAge.co.uk, and read the full story here.

Matthew Oxley talks SEO Benefits for Just Landlords

Last week, Matthew Oxley, Gravytrain’s Head of Search, talked to New Media Knowledge about how one of our clients, Just Landlords, a specialist insurance company, benefits from an excellent search engine optimisation (SEO) campaign.

Before embarking on an SEO campaign, Just Landlords received just 108 visits and 74 conversions each month. However, one year later traffic has increased by more than 1,500 visits and attained 950 more conversions.

The article focuses on a case study around how Just Landlords achieved these figures using SEO to increase their visibility in Google for their main product, landlord insurance. Therefore, the main search terms were focused around “Landlord Insurance” and “Landlords Insurance”.

The case study describes the two main challenges with the campaign, the first being that Just Landlords website was relatively new and the second being that the website had been penalised due to their previous SEO activity being too aggressive. The article explains how Gravytrain overcame these challenges and also includes more information about our search strategy which includes link building, content and social media.

After 18 months of SEO work by Gravytrain, Just Landlords receives more than 2,400 visits per month.

Matthew concluded that, “The Just Landlords Case study demonstrates clearly that while SEO can take time to be successful, the eventual cost effectiveness often significantly outperforms other channels”.

You can read the full article on New Media Knowledge’s website.

HMS President Hosts Digital Marketing Meetup

Last night the Gravytrain Search team made their way to HMS President, the location of the latest Online Marketing Meetup.

This was a great opportunity for the team to meet and greet others within the fast growing digital marketing industry.

Upon arriving at the event we were treated to three presentations. The first was by Nick Garner, Head of Search at Unibet. He spoke about how to use CRM, Social Media, SEO and Online PR to engage with consumers at the “Zero Moment of Truth”, as Google calls it. Next up on the agenda was Mike Essex from Koozai who introduced us to their ideas of first page domination for your brand within Google’s search engine, before Samantha Stratton rounded off the presentations by explaining just how Koozai achieved their first page domination.

After the presentations we had a chance to digest the information over a few drinks whilst engaging with others from the digital marketing realms.

It was a fantastic evening, and we here at Gravytrain are already looking forward to the next one. We would like to thank Gus and Matt from QUAD London for organising and hosting the event.

Cookie Use

Gravytrain uses cookies, small text files which are downloaded to your computer's hard drive when you visit most websites.

Cookies are harmless files which can help improve the experience. Cookies allow websites to respond to you as an individual. The website can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

By using our website, you agree to allow us to use cookies to improve your experiece with us.

Cookie Policy
Read more