Kevin Taylor Talks to Fourth Source

Posted in Press on January 30th, 2012 by Angelina

Last week, Kevin Taylor, Gravytrain’s CEO, talked to Fourth Source about our five new insurance brief wins. We are pleased to announce that our new clients include Lifesure, Quote123, Victor Millwell and Comfort Insurance. We have also secured a new project from our existing client, Bedford Insurance.

We have been appointed to run various digital marketing activities including social, natural search and paid search. We will also be building a new quote engine and revamping sites for some of the clients.

Kevin said “Securing so many more insurance clients in such a short time is a great accolade for us. My heritage is in insurance and it’s what we do best, so these new wins are a great fit with our agency and our existing client base”.

He carried on saying, “The new project from Bedford Insurance really shows that we have gained our client’s trust with our previous work, and being re-appointed by a former client has given us a great lift. The list of campaigns is so diverse that it will allow us to prove that we can do anything in the digital marketing space.”

To read the full article and to see what we are doing for our new clients, visit Fourth Source’s website.

If you would like to find out how Gravytrain can help your business, please contact our Business Development Executive, Alex Moran, on 020 8941 2364.

Gravytrain features in Figaro Digital

Posted in PPC, Press on January 19th, 2012 by Angelina

This week we were featured in Figaro Digital and Figaro Digital online. The article’s focus on a case study with regard to our work with QuoteSearcher and are examples of one of our very many successful paid search campaigns.

QuoteSearcher’s PPC account covers a wide range of insurance products, including Landlord, Caravan, Motor Trade and Taxi Insurance. The aim was to lower the average CPC and CPA, while increasing the volume of leads generated through PPC.

The big part of the strategy, as with every PPC account, was to test and refine keywords, adverts and landing pages. Although with the QuoteSearcher account, the main focus was around the actual profit margin of each lead that was generated.

In just 12 months, leads generated rose by 89% while the average Cost per Click dropped by over 65p.
To find out more about our strategy, execution and results, read the article on Figaro Digital’s website.

If you would like to find out how Gravytrain can help your business, please contact our Business Development Executive, Alex Moran, on 020 8941 2364.

Mobile Phone Usage Infographic for SoMobile

Posted in News on January 12th, 2012 by Angelina

We wanted to let you know about a cool little infographic that we made for one of our clients, SoMobile.

The infographic illustrates a number of statistics that we gathered about mobile phone ownership across the world. It reveals just how those 327,557,000 mobile phone owners in the USA actually use their phones. For example, over half of smartphone owners in the USA use them in bed, which isn’t surprising to me as it’s the first thing I reach out for in the morning!

And it seems that we are just as bad when it comes to putting our mobile phones down in the UK, as 22% of adults and 47% of teens have admitted to answering their phones in the bathroom or on the toilet!

Another interesting figure is that around 2.7 billion SMS texts are sent in China every day. This means that every one of us in the UK would need to send 43 texts a day to match these crazy figures!

Are you addicted to your mobile phone? Let us know what you think about the infographic!

If you are interested in having an infographic made for your company, please contact our Business Development Executive, Alex Moran, on 020 8941 2364.

January 2012

Kevin Taylor Talks to Fourth Source

Gravytrain features in Figaro Digital

Mobile Phone Usage Infographic for SoMobile

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