This month, Gravytrain CEO Kevin Taylor, was featured in an Insurance Age magazine article. The article looks at the opportunities and future of personal lines brokers in the motor, household and travel insurance sectors.
It begins by looking at how brokers have struggled to access real time pricing but with the development of improved IT such as, real time quote applications; they can have the chance to remain competitive. However some doubts are raised over the reliance of electronic data interchange (EDI) and how it can be seen as unsustainable, restrictive on rates and overly expensive.
Kevin, along with other knowledgeable individuals in the industry, then highlights a broker’s areas for growth and the challenges they may face. He provides some insight into the use of SEO to drive cost effective business and consequently be less reliant on comparison websites. As there is fierce competition for common search terms like ‘car insurance’, “the simple answer is to focus on what they do best, using SEO strategy to target niches”. Following on from this he recommends creating interesting content around these niches and encouraging links from similar niche websites.
If you are an Insurance Age subscriber, you can read the full article on the Insurance Age website.