Kevin Taylor was featured in the POST online last week, as he commented on Gravytrain’s research into insurance search rankings on Google. Looking at the 2nd quarter it was found that Money Supermarket continued to dominate natural search rankings for car, home and travel insurance.
While their rankings improved, competitors like More Than and LV dropped out of the top 10 for car and home insurance searches. Similarly Compare The Market also experienced some slips. However other competitors performed better and climbed the ranks for car insurance search this past quarter, such as Churchill, Co-Operative Insurance and Tesco Banking.
Kevin then said, “It’s interesting that there have been so many changes in the top 10, but this shows the importance of keeping on top of natural search campaigns, algorithm changes and other advances in the industry. It’s great to see more niche brands that have smaller marketing budgets, coming into the mix and showing the bigger insurers how it’s done.”
You can read the full article on POSTonline.co.uk
This week Matthew was featured on Econsultancy where he wrote a guest post about the changes to the Adwords match type.
The changes mean that the way exact and phrase match terms as well as misspellings, singular and plural versions of the words, stemming, accents and abbreviations behave will be altered.
The changes are happening this month and users have been told that this change is a positive one. Matthew investigates not just what Adwords are telling us but also the drawbacks that may occur as a result of this change.
One of the drawbacks he has highlighted is that the use of singular and plurals of the words often assume different meanings other than quantity. He shows how “mobile phones” may imply that a person is looking to see a range of phones where as “mobile phone” implies a more informational purpose.
An area he is least worried about is misspellings as from historical data we can see that they convert nearly as well as the exact term.
The area Matthew is most concerned about is abbreviations as they can often take on multiple meanings and interpretations and therefore the conversion rate is a lot lower than the full term.
Matthew talks about embracing the new changes rather than opting out as the latter option will probably be faded out in the future. Also if you are unsure about certain terms, a great way to filter out unwanted traffic is through negative keywords and reduces risk.
To read the full article visit econsultancy.com
The newest in our collection of infographics is one for MotorQuoteDirect and we wanted to share it with you!
This infographic reveals some rather surprising stats about how much we Brits love our cars and what we like to call them. Who knew the most popular name for a car would be Betty?
We also discovered that 60% of women are emotionally attached to their cars and that 25 % of Brits (male and female) cried when they had to give up their wheels. Check out the infographic below:
We also discovered that here in the office Steve was one of the 24% of British males that preferred their car to their pet. Let’s hope Steve’s dog doesn’t need an operation the same time his car needs a new exhaust!
To find out more of these surprising and fun facts about our beloved automobiles check out the full blog post here.