Earlier this week, Matthew talked to our friends over at Fourth Source about the recently published applications for the new round of gTLD (generic top level domains), which could indicate the start of a second “gold rush” for domain names with generic, commercial keywords in them.
He talks a bit about the history between gTLD’s and SEO, before explaining why he thinks buying domains for SEO isn’t a good idea. The main reason being because of the constant changes in search engine algorithms and how the signal for domain names is seen as less important compared to how they were in the past.
Matthew considers what happens with the new gTLDs once they are approved and go live as registrars –he’s still expecting a rush to buy those domains that are considered quite valuable. He believes that many companies will do an audit of new names, to see whether they need to compliment their new expensive top level domains with new second level domains and that others will buy out of fear whether it’s to protect their brand names or if they think they’ll get an SEO edge.
Matthew suggests that it is ultimately a pointless exercise as it’ll get harder, almost impossible to hold a bunch of second level domains for every possible gTLD.
You can read the full article on Fourth Source’s website.
We are excited to announce that Matthew Oxley, Gravytrain’s Head of Search, will be speaking at the Figaro Digital Marketing Conference on the 12th July 2012. The day-long event will be hosted at the Royal College of Physicians, which is set to bring the latest insights and innovations from the whole digital marketing industry.
You can expect the presentations to cover mobile, email, social media, video, search and display, from some of the UK’s leading agencies, brands and technology companies.
Matthew’s talk is part of the Figaro 21s presentations – a fast and focused format of presentation. He will be talking about how to make the most out of device targeting options in paid search and will be explaining why it is crucial to any business.
Tickets are priced at £345 +VAT but we can offer you tickets at just £195 +VAT. To book a place at the conference please call Figaro Digital on 0207 870 3380 or email firstname.lastname@example.org.
Please visit Figaro Digital for more information.
Let us know if you will be attending the conference! You can follow and tweet Matthew on Twitter @Moxley.
Well done to Kevin, Craig and Matt who completed their 100km moonlit ride across London for Nightrider 2012!
Setting off at Crystal Palace at 12.20am on Sunday 10th June they cycled past the National Maritime Museum, Tower Bridge, St Paul’s Cathedral, City of London, Canary Wharf, Mile End Stadium, Emirates Stadium and finished their journey at Alexandra Palace.
It was a huge challenge for them and after getting a bit lost, struggling up hills and admiring the views and sites; they finally finished at 7am!
They raised a huge £780.00 for African Revival on Just Giving – thank you to everyone who donated and supported the team.
We’re looking forward to seeing what their next challenge is!
Back in March we brought you details of who was wining the Google search battle for insurance rankings, with Moneysupermarket.com dominating, holding 1st place in Google for all 3 of major insurance terms; Home Insurance, Car Insurance and Travel Insurance.
3 months on we have looked at how things have changed in the insurance rankings game and you can see the results below:
Moneysupermarket.com continues to dominate all 3 insurance products, but although they have stayed steady there has been a lot of change! Comparethemarket.com has seen a big loss on these 3 terms over the last 3 months whilst Churchill.com has seen a big improvement in Car Insurance and Aviva.com have gone from the second page up to second place for Home Insurance.
Are you surprised by these rankings? Do you think anyone can topple the domination of Moneysupermarket.com?
At Gravytrain we love creating fun, funky and informative Infographics for our clients and the latest is for cloud hosting specialists VI.net.
Cloud hosting has seen massive growth in recent years, with the introduction of mobile phone clouds, the Governments G-Cloud and more business cloud providers than ever before!
Our infographic shows the timeline of growth in the cloud market from the initial idea of John McCarthy up to the $150billion dollar market worth projected for 2020. Check out the full infographic below:
It looks like the cloud will soon completely take over at work, home and even out and about on mobile phones! To find out more about the Rise of Cloud Hosting view the full post and infographic here.