Who’s Dominating the Google Search Results in Insurance?

Back in March we brought you details of who was wining the Google search battle for insurance rankings, with Moneysupermarket.com dominating, holding 1st place in Google for all 3 of major insurance terms; Home Insurance, Car Insurance and Travel Insurance.

3 months on we have looked at how things have changed in the insurance rankings game and you can see the results below:

Moneysupermarket.com continues to dominate all 3 insurance products, but although they have stayed steady there has been a lot of change! Comparethemarket.com has seen a big loss on these 3 terms over the last 3 months whilst Churchill.com has seen a big improvement in Car Insurance and Aviva.com have gone from the second page up to second place for Home Insurance.

Are you surprised by these rankings? Do you think anyone can topple the domination of Moneysupermarket.com?

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