Once again, the Broker Expo South event is right around the corner and our CEO Kevin Taylor will be giving a presentation again. He knows the insurance and marketing industries inside and out and this year he will be talking about whether the use of social media is really applicable to business.
He will be giving an insight on how to use the social media sites to get the most out of these platforms to benefit a business and how they apply and relate to brokers as well as insurers.
This year Broker Expo South will be held on September 13th at The Pavilion in Ascot Racecourse. This is a great place to meet and engage with peers and gain some essential information that will help transform your business for the future.
Even more so than last year, social media is constantly changing people’s views an opinions on businesses and by having a level of engagement with potential consumers is definitely beneficial. With many businesses realising this, having these relationships are becoming increasingly more essential. Kevin’s presentation “Is Social Media Really Applicable to Business” will be for those who are still unsure about using these platforms within their business.
It is this one of the biggest insurance events in the year and not only is there the opportunity to learn something new, it is also a great chance to make some new contacts and spread the word about your own business; a great networking opportunity.
If you are unable to make this event then Kevin will also be talking at Broker Expo North on November 8th in Coventry. We hope to see you there!
Early on this month Kevin Taylor was featured in Post Online as he shared his views on social media becoming a helping hand to the insurance industry.
In the article he talks about how insurers could use a prospective customers social media accounts as an aid to risk analysis. As the information has been willingly put on these accounts it is considered legally acceptable to use the information. This could potentially increase a quote price but could also make a quote less expensive if the customer is of a lower risk than expected.
There are many different elements that can be looked at when considering this as an option to help make a more appropriate quote. One way of analysing a person’s risk could be by looking at their friends on public social network profiles and checking the type of language they use. This can reveal some of their attitudes and their behaviour. Insurers would need to find a way of contextualising their findings, and would need to decide whether status updates made far in the past should be considered.
Another aspect Kevin talks about is the use of telematics and social media side by side. The telematics will tell you when a person is driving and the social media sites will tell you if they are tweeting or updating their status while still in the car.
By customers constantly updating their profiles on their location this could influence the price of a home insurance quote as a home with no one in it, that is constantly advertised, is appealing to thieves. Therefore this increases the risk of a claim on a home insurance policy and in turn a higher quote.
Kevin says, “There is no doubting that social media and evolving technology are opening new doors to help insurer’s judge risk and drive profitability.”
If you have a post online membership you can read the full article here.
Yes it’s that time again for our quarterly update of the Google rankings for Car, Home and Travel insurance, looking at who have been the big winners and losers in the last 3 months. For the 3rd quarter in a row Moneysupermarket.com has dominated, holding 1st place for all 3 search terms, but elsewhere there has been a lot of movement:
You can see the full list of rankings in the table above, but some of the stand out movements include Confused.com suddenly ranking 3rd for Car Insurance and Churchill.com ranking 4th for Home Insurance when 3 months ago neither of these sites were even in the top 10 results.
So who do you think will see a big change in the next 3 months? And can anyone dethrone Moneysupermarket.com?