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Drum Network Awards 2016: Nominations are In!

Drum Network Awards 2016: Nominations are In!

We have scarcely finished celebrating our UK Search Award nominations, and already the next batch of competition finalists has been announced. The Drum Network Awards is now in its eighth year, and celebrates the UK agencies that have achieved amazing results for their clients, and grown as a…

PCI: It Pays to be Secure

PCI: It Pays to be Secure

In short, Payment Card Industry Data Security Standard (PCI DSS) is a solution provided to help make online payments more secure and ultimately reduce the risk of card fraud. This is achieved via strict requirements around the transmission, processing and storing of credit card information. How did PCI…

Gravytrain’s Favourite Super Bowl Advert!

Gravytrain’s Favourite Super Bowl Advert!

Last night at Levi’s Stadium the Super Bowl 50 took place, determining the winner of this year’s National Football League (or NFL if you are US born and bred). As this is one of the most-watched programs in America, millions of dollars are spent on advertising during the…

Facebook Hits the 1 Billion Active Users Mark

Facebook Hits the 1 Billion Active Users Mark

Over the years Gravytrain has kept a keen eye on Facebook as it has morphed from a privately-owned social media network to a publicly listed company which constantly implements new technology to provide shareholders considerable returns.

Three simple trend-based programmatic tools that improve Adwords efficiencies

Three simple trend-based programmatic tools that improve Adwords efficiencies

Inefficiency of the management of Adwords campaigns account for around 25% of total paid search spend. Essentially that means at least a quarter of PPC budgets are spent on wasted traffic… and the hardest thing to stomach is that it can be avoided. The term inefficiency can mean many things in SEM. But assuming…

Google’s most searched in British Politics

Google’s most searched in British Politics

The General Election takes place in under a week. Experts are unsure about who will prevail as the winner due to many voters remaining undecided on who they want to lead the country for the next four years. But could these experts be missing a trick? Google can offer some great insight…

If The Digital Marketing Channels Were Valentine’s Dates

If The Digital Marketing Channels Were Valentine’s Dates

It’s Valentine’s Day tomorrow, and to celebrate we’ve reimagined our favourite digital marketing channels as a group of singletons looking for a date. Read their profiles below to see which one tickles your fancy! SEO Patient guy seeking someone in a high position to link up with. Titles…

Defining Digital Marketing Strategies

Defining Digital Marketing Strategies

Creating digital marketing strategies is common practice here at Gravytrain and one of my personal passions. The process per strategy creation is relatively similar and contains many of the same stages; however they are all completely bespoke and consider each client’s purpose, situation and market. With this in…

No silver bullet in PPC

No silver bullet in PPC

“So what’s the secret with PPC?” The question is usually something along those lines. I feel a bit like scrooge cancelling christmas writing this post (especially if you’ve found this post searching for the PPC silver bullet) because, quite frankly , there simply isn’t any silver bullet with…

When Display advertising can go horribly, horribly wrong!

When Display advertising can go horribly, horribly wrong!

All forms of online advertising are booming at present. Bucking the recession soaked tears that the rest of the ad industry have shed for the demise of TV, Radio and newspaper advertising in recent years. A report out yesterday details how UK online ad spends rises by 10%…

How to Disappear Completely

How to Disappear Completely

Has the thought ever crossed your mind? Have you ever sat there and looked at the outstanding ‘pokes’, ‘tweets’ and Linked In updates; only to sigh at the length of time it will take you go through all of them? So, have you ever (whisper it) considered web…

ad:tech – t's and c's

ad:tech – t's and c's

1) Entrants must be aged 18 or over. 2) This competition is not open to Gravytrain employees (or members of their immediate families). 3) No purchase necessary. 4) Only one entry per person. 5) The winner will be the entrant who completes the fastest lap time. In the…

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