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Gravytrain’s Favourite Super Bowl Advert!

Gravytrain’s Favourite Super Bowl Advert!

Last night at Levi’s Stadium the Super Bowl 50 took place, determining the winner of this year’s National Football League (or NFL if you are US born and bred). As this is one of the most-watched programs in America, millions of dollars are spent on advertising during the…

The American (Marketing) Dream: Posts of Marketing Past, Present & Yet To Come

The American (Marketing) Dream: Posts of Marketing Past, Present & Yet To Come

Cleveland Cavaliers Basketball player Lebron James’ popularity in the United States has seen him recently top a list of most mentioned American athletes over all social media platforms according to Adobe Digital Index (ADI) latest analysis. This recognition probably justifies sports giant Nike’s commitment to signing the 4 time MVP (Most Valuable…

The Theory of Media Evolution: Posts of Marketing Past, Present & Yet To Come

The Theory of Media Evolution: Posts of Marketing Past, Present & Yet To Come

Steve Jobs movie biopic was recently released state side to positive reviews, and is one film I am eagerly anticipating this side of the pond. To get myself in the mood I re watched another industry leader’s Hollywood life adaptation, Mark Zuckerberg and ‘The Social Network’.  Although I enjoyed, for the…

The Progression of Your Career with Social Media: Posts of Marketing Past, Present & Yet To Come

The Progression of Your Career with Social Media: Posts of Marketing Past, Present & Yet To Come

Upon his arrival in America, the Irish playwright and novelist Oscar Wilde professed to customs ‘I have nothing to declare but my genius.’ Quoted over a century ago and many moons before the internet came into existence, a reliance on pure talent and a few lucky breaks were what it took to…

The Changing Face of Gaming: Posts of Marketing Past, Present & Yet To Come

The Changing Face of Gaming: Posts of Marketing Past, Present & Yet To Come

The Nokia 3210 was my first mobile phone back in 2001. It had many redeeming features. Its interchangeable covers, its unique ringtone, but probably most memorable of all – Snake! In an age where mobile phones were more associated with older professionals and businessmen the 3210 was marketed towards teenagers and young…

Google (what on) Earth?

Google (what on) Earth?

This week American giant Google has been dragged into a diplomatic row with the Hong Kong government over a video posted on its subsidiary, YouTube, appearing to show a Cantonese man being assaulted by a policeman in the process of being arrested. The incident mirrors that of Rodney…

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