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Facebook Hits the 1 Billion Active Users Mark

Facebook Hits the 1 Billion Active Users Mark

Over the years Gravytrain has kept a keen eye on Facebook as it has morphed from a privately-owned social media network to a publicly listed company which constantly implements new technology to provide shareholders considerable returns.

Three simple trend-based programmatic tools that improve Adwords efficiencies

Three simple trend-based programmatic tools that improve Adwords efficiencies

Inefficiency of the management of Adwords campaigns account for around 25% of total paid search spend. Essentially that means at least a quarter of PPC budgets are spent on wasted traffic… and the hardest thing to stomach is that it can be avoided. The term inefficiency can mean many things in SEM. But assuming…

Google’s most searched in British Politics

Google’s most searched in British Politics

The General Election takes place in under a week. Experts are unsure about who will prevail as the winner due to many voters remaining undecided on who they want to lead the country for the next four years. But could these experts be missing a trick? Google can offer some great insight…

If The Digital Marketing Channels Were Valentine’s Dates

If The Digital Marketing Channels Were Valentine’s Dates

It’s Valentine’s Day tomorrow, and to celebrate we’ve reimagined our favourite digital marketing channels as a group of singletons looking for a date. Read their profiles below to see which one tickles your fancy! SEO Patient guy seeking someone in a high position to link up with. Titles…

Defining Digital Marketing Strategies

Defining Digital Marketing Strategies

Creating digital marketing strategies is common practice here at Gravytrain and one of my personal passions. The process per strategy creation is relatively similar and contains many of the same stages; however they are all completely bespoke and consider each client’s purpose, situation and market. With this in…

No silver bullet in PPC

No silver bullet in PPC

“So what’s the secret with PPC?” The question is usually something along those lines. I feel a bit like scrooge cancelling christmas writing this post (especially if you’ve found this post searching for the PPC silver bullet) because, quite frankly , there simply isn’t any silver bullet with…

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