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Defining Digital Marketing Strategies

Defining Digital Marketing Strategies

Creating digital marketing strategies is common practice here at Gravytrain and one of my personal passions. The process per strategy creation is relatively similar and contains many of the same stages; however they are all completely bespoke and consider each client’s purpose, situation and market. With this in…

No silver bullet in PPC

No silver bullet in PPC

“So what’s the secret with PPC?” The question is usually something along those lines. I feel a bit like scrooge cancelling christmas writing this post (especially if you’ve found this post searching for the PPC silver bullet) because, quite frankly , there simply isn’t any silver bullet with…

When Display advertising can go horribly, horribly wrong!

When Display advertising can go horribly, horribly wrong!

All forms of online advertising are booming at present. Bucking the recession soaked tears that the rest of the ad industry have shed for the demise of TV, Radio and newspaper advertising in recent years. A report out yesterday details how UK online ad spends rises by 10%…

How to Disappear Completely

How to Disappear Completely

Has the thought ever crossed your mind? Have you ever sat there and looked at the outstanding ‘pokes’, ‘tweets’ and Linked In updates; only to sigh at the length of time it will take you go through all of them? So, have you ever (whisper it) considered web…

ad:tech – t's and c's

ad:tech – t's and c's

1) Entrants must be aged 18 or over. 2) This competition is not open to Gravytrain employees (or members of their immediate families). 3) No purchase necessary. 4) Only one entry per person. 5) The winner will be the entrant who completes the fastest lap time. In the…

Is that Website Selling Links? Here's a Few Ways to Tell..

Is that Website Selling Links? Here's a Few Ways to Tell..

When we’re evaluating potential link partners for our clients, one of the key things we look at is whether they are in the business of selling links. The last thing we want to do is expend our resources targeting websites that might pass little or  no value, because…

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