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Author Archives: Sam Ovenden

A Digital Marketer’s New Year Resolution

A Digital Marketer’s New Year Resolution

I’ve never really been one for New Year’s resolutions, they’ve just never really appealed to me. If I’m going to make a change in my life that needs willpower and motivation, the worst time to start is surely after New Year’s Eve, at which point I barely have…

The Importance of Multi-Channel Approaches

The Importance of Multi-Channel Approaches

The dream scenario for marketers is an unlimited budget to work on the most creative and visible campaigns, which means being able to splash the cash everywhere – or professionally speaking – integrating marketing campaigns. You look at the biggest brands out there; Coca Cola, Apple, McDonalds, and…

Adjusting the Adjustments

Adjusting the Adjustments

For the everyday person, control is good. Mums want to keep control of their kids, dieters want to keep control of their calories, and gardeners want to keep control of their lawn. Yet for digital marketers, control is more than good; control is great. Control means we can…

Sam’s Gravytrain Internship – PPC

Sam’s Gravytrain Internship – PPC

I’ve now been working as a PPC Account Executive at Gravytrain for 3 months, or 13 weeks, or a quarter of a year; however you say it sounds like quite a long time. But, what doesn’t sound like a long time is 2 weeks. So back in May…

Small Budget, Big Results – PPC

Small Budget, Big Results – PPC

Handling PPC campaigns can be hard work at the best of times, but especially when you have a tight budget. I mean, you actually have to think about things. Gross. But it’s not all despair, for we also have done some thinking and fortunately for you, we wrote…

Can’t PPC Anything? – Reasons your PPC Ads aren’t Showing

Can’t PPC Anything? – Reasons your PPC Ads aren’t Showing

If you work in PPC, you probably should know what you’re doing. So, why can’t you or your customers PP-C your ads? This can be a constant headache for PPC’ers; hours of hard work can be put into setting up campaigns, researching keywords, ensuring your ad copy is…

Google Algorithm Update – What you need to know

Google Algorithm Update – What you need to know

It’s extremely rare for Google to officially announce a core algorithm update as the company are prone to secrecy as a general rule. One thing that isn’t a secret though is the fact that Google are not fans of webmasters purposely attempting to manipulate their algorithm, which is…

When should you use long-form content?

When should you use long-form content?

If you are a regular internet user then you may already be familiar with the term “TL; DR”, which to those who haven’t spent years trawling the internet means “Too Long; Didn’t Read”. The fact that there is an acronym and even a dedicated meme for overly long…

Facebook Hits the 1 Billion Active Users Mark

Facebook Hits the 1 Billion Active Users Mark

Over the years Gravytrain has kept a keen eye on Facebook as it has morphed from a privately-owned social media network to a publicly listed company which constantly implements new technology to provide shareholders considerable returns.

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