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Category: Adwords

A Digital Marketer’s New Year Resolution

A Digital Marketer’s New Year Resolution

I’ve never really been one for New Year’s resolutions, they’ve just never really appealed to me. If I’m going to make a change in my life that needs willpower and motivation, the worst time to start is surely after New Year’s Eve, at which point I barely have…

Adjusting the Adjustments

Adjusting the Adjustments

For the everyday person, control is good. Mums want to keep control of their kids, dieters want to keep control of their calories, and gardeners want to keep control of their lawn. Yet for digital marketers, control is more than good; control is great. Control means we can…

Preparing for Expanded Text Ads: a solution using technology

Preparing for Expanded Text Ads: a solution using technology

With the announcement of Expanded Text Adverts earlier this month, Google set into motion a major shake-up of the format of text adverts within Adwords. PPC Managers can now – and are being encouraged to – create text adverts with two headlines and a longer description. But what…

Can’t PPC Anything? – Reasons your PPC Ads aren’t Showing

Can’t PPC Anything? – Reasons your PPC Ads aren’t Showing

If you work in PPC, you probably should know what you’re doing. So, why can’t you or your customers PP-C your ads? This can be a constant headache for PPC’ers; hours of hard work can be put into setting up campaigns, researching keywords, ensuring your ad copy is…

A Proud Moment

A Proud Moment

Today is the day that we’ve been working towards as a company for over a year now. Back in spring last year, Gravytrain developed a single philosophy that has driven the company forward. It’s a very simple philosophy yet it encompasses everything we believe in as an organisation:…

Three simple trend-based programmatic tools that improve Adwords efficiencies

Three simple trend-based programmatic tools that improve Adwords efficiencies

Inefficiency of the management of Adwords campaigns account for around 25% of total paid search spend. Essentially that means at least a quarter of PPC budgets are spent on wasted traffic… and the hardest thing to stomach is that it can be avoided. The term inefficiency can mean many things in SEM. But assuming…

Grand National Tips Using Google Tools

Grand National Tips Using Google Tools

One of the greatest spectacles in the British sporting calendar is almost upon us. The Grand National starts at 4.15 pm at Aintree Racecouse tomorrow and an excess of 10 million TV viewers are expected to tune in to watch the 40-horse race. In the few days leading up to the race,…

Digital Marketing & Charity: A Winning Combination

Digital Marketing & Charity: A Winning Combination

Charities have been using the web to promote their cause and connect with their audience for many years. Social media forms an integral part of many organisations’ marketing strategies, whilst the website – promoted through PPC and SEO – can be the first point of contact a potential…

If The Digital Marketing Channels Were Valentine’s Dates

If The Digital Marketing Channels Were Valentine’s Dates

It’s Valentine’s Day tomorrow, and to celebrate we’ve reimagined our favourite digital marketing channels as a group of singletons looking for a date. Read their profiles below to see which one tickles your fancy! SEO Patient guy seeking someone in a high position to link up with. Titles…

Google Improves Shopping UI Just in Time for Black Friday

Google Improves Shopping UI Just in Time for Black Friday

Two topics have dominated online marketing headlines for the past few weeks. One being the unique opportunity the upcoming Black Friday weekend provides to businesses, marketers and PPC managers (also the topic of an earlier GravyTrain blog post by Jonathan Davies). The other is Google’s move to helping…

Enhanced PPC Campaigns: Six Months On

Enhanced PPC Campaigns: Six Months On

For those of you that run a pay-per-click marketing campaign, you are no doubt aware of the major changes introduced last year in the form of ‘legacy’ adwords accounts being transitioned to enhanced campaigns. However, six months from going live there are still those that have yet to…

Matthew Features on Econsultancy

Matthew Features on Econsultancy

This week Matthew was featured on Econsultancy where he wrote a guest post about the changes to the Adwords match type. The changes mean that the way exact and phrase match terms as well as misspellings, singular and plural versions of the words, stemming, accents and abbreviations behave…

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