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Category: Analytics

The Advent of Mobile-First Indexing: Test If You’re Ready!

The Advent of Mobile-First Indexing: Test If You’re Ready!

Although many site owners approach user experience optimisation with desktop usage in mind, then gradually move towards a mobile friendly website as a secondary project, by following this practice and deeming mobile optimisation a less important slice of the “user experience pie” they may lose out on visitors…

Universal Analytics Phase 3 – Auto Upgrade

Universal Analytics Phase 3 – Auto Upgrade

At the end of April Google officially stated that Universal Analytics is out of Beta and all the features previously supported in Google Analytics are now supported in Universal analytics as well. In particular, the three main features that were missing from the previous beta version were: Remarketing,…

Has your Website been Hacked? Helene Hall Investigates

Has your Website been Hacked? Helene Hall Investigates

One of the main aims of digital marketing it to help clients receive Return on Investment on their websites, which essentially means that websites – especially those that rank highly in Google’s SERPs – are extremely valuable. Unfortunately, as with most things that are valuable, this means they…

Google Analytics to be upgraded to ‘Universal Analytics’

Google Analytics to be upgraded to ‘Universal Analytics’

Since the announcement that Google is encrypting all searches there has been some concern that Google Analytics would no longer be as useful to SEO campaigns, however there is good news in the form of Universal Analytics. Earlier this year Google officially migrated all Adwords accounts over to…

Google Analytics Real Time – Fun Gimmick or Useful Tool?

Google Analytics Real Time – Fun Gimmick or Useful Tool?

For online marketing professionals, online businesses and pretty much anyone with a website, Google Analytics is one of the most important tools at their disposal. For years now it has allowed people to easily see how much traffic they are getting to their site, how users have arrived…

Using 'Revenue-per-click' in Google Analytics to Assess the Effectiveness of your AdWords Campaign

Using 'Revenue-per-click' in Google Analytics to Assess the Effectiveness of your AdWords Campaign

Let’s take care of the basics first. To be able to use ‘Revenue-per-click’, you will need to have set up goals within Google Analytics (GA) and assigned a value to each goal set up. The value of a goal is the revenue a conversion on that goal brings to…

Using Google Analytics Filters to Remove Session IDs from URLs

One of the great things about working online is that you can track and monitor virtually anything and everything. That is of course, as long as you have some sort of analytics package set up. We use Google Analytics for most of our clients. It a pretty powerful solution…

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