On 21st-22nd September at Olympia, the online marketing & advertising community will gather together at ad:tech London to reveal the latest trends and market figures, share best practices and address the challenges the online industry faces.
Gravytrain will be there on stand 146 and we’ll be hosting our own seminar:
‘Kick-ass Google Analytics to drive ROI’
Google Analytics provides marketers with huge volumes of visitor data, but it can be tough to translate that data into insight, let alone actions to improve ROI. Fear the data no longer, in this seminar we will show you how to create your own kick-ass reports to help you improve your the perforamce of your sites. You will learn how to:
- Segment your visitors to gain insight
- Understand why visitors fail to convert
- Uncover lost opportunities to maximise customer revenue
The session will provide actionable takeaways relevant to a wide variety of industry sectors.
Even better? It’s completely free to attend! To visit the ad:tech expo and access a huge range of seminars completely free, click here to register.
We’d love to see you there! If you are coming along do pop over to the stand and say hello.
Plus – we’ll be running a fantastic competition to win a track day worth £1000 on our stand; the lucky winner and 4 friends will experience the thrill of high speed passenger laps around one of Britain’s premier motor racing circuits.
Even if you can’t make it to ad:tech fear not – we’ll be posting our seminar slides on the blog shortly after the event, because we’re nice like that.
If you have kept up to date with the blog, you will know our Director Kevin Taylor is looking to relive his glory days when he was a young racer. Seeing the 6th Rocky or Mickey Rourke’s return to the silver screen in the ‘Wrestler’, shows you’re never too old to make a comeback!
Last time we left off, Kevin raced well in the E3 Sport team’s Mazda, making good progress. This time around though he had a much tougher time at Cadwell Park on the 5th and 6th of June. Kevin was the only E3 Sport representative with team-mate Chloe Edwards watching from the sidelines. Despite running well in Friday testing, Kevin only managed 17th on the grid out of 28 cars in Saturdays qualifying.
The weather for the races was pretty grim too and sitting in his open-top MX5, Kevin was soaked. Kevin managing a poor 24th in the first race and a disastrous retirement in the second.
Better luck next time where on 19 and 20th June, Kevin and the team head off to Castle Combe for the next round.
If you’ve been keeping up-to-date with our Director Kevin Taylor’s Schumacher-esque return to racing, you’ll be well aware of the thrills and spills of his first day back in the racing seat.
To recap, the Mazda MX5 Championship, like F1, is a series of races where points are scored. Kevin is racing in a Mazda for Jim Edwards’ E3 Sport, who Gravytrain proudly sponsor. The other members of the team are Jade & Chloe Edwards, both of whom have raced in the Ginetta Junior championship with many other racing accolades between them.
Last time at Brands Hatch Kevin finished off 24th the first couple of races and unfortunately crashed out in spectacular style in his third outing.
Drawing a line under that setback, Kevin raced in rounds 4 & 5 at Snetterton on the 23rd & 24th of April. Wanting to be able to look his employees in the eye on Monday morning, he accomplished a very impressive 15th and a respectable 29th.
In the end Jade accomplished a top ten finish in heavy rain, while the rest of team managed a decent outing as well.
Rounds 6 & 8 took place at Oulton Park on the 15th May where Kevin, Jade and Chloe represented E3 Sport proudly. Once upon a time 14 years ago, our boss Kevin podiumed there in a front wheel drive Renault 5TS. This time around though he bagged decent 17th and 28th places.
The highlight of the day for E3 Sport was the Top 12 finish for Jade, beating her Granddad who had qualified in 8th place racing for Rob Boston Racing.
We now head into the next two rounds taking place on the 5th and 6th of June at Cadwell Park. Next time as Kevin sits in his Mazda emblazoned in the Gravytrain logo, he is representing everyone here at the office. We look to him to set us an example on how to achieve. Hopefully he will not let us down.
There are lots of ways to market your business online – but how do you know where best to focus your efforts?
With profit at the forefront of every business owner’s mind, which methods are most likely to yield a return on investment?
Business owners face a barrage of messages about how cost-effective online marketing is (and indeed it can be), but without a full understanding of the online marketplace, mistakes are frequently made and can be costly.
So, how do you maximise ROI from your online marketing efforts?
Join us for our “Online Marketing for Profit” Knowledge Session at Bacco in Richmond 14th May 2010.
I will talk you through the options available and help you avoid the most common pitfalls in this informative, interactive and ‘hands-on’ session.
Workshop content includes:
Web Design – how to ensure your site makes it as easy as possible for customers to convert
SEO v PPC – the pros & cons; plus which is best for your business
Social Media – beyond the buzz… How to leverage social networks to benefit your business
You will leave this workshop with a clear understanding of the online marketing options available and which fit best with your business objectives.
Early booking is highly recommendedas places are limited to 16 people click here to book…
For those of you who can’t make it, I will of course share my slides here after the event
Brands Hatch saw the first three rounds of the Mazda MX5 Championship on 10th & 11th April and the series got off to a flying start.
The Gravytrain sponsored E3 Sport team (who of course include our MD Kevin Taylor as one of their number) did us proud in a fiercely competitive, packed grid.
In group one qualifying, Chloe finished an impressive 7th in her group, clocking in a time of 59.125 seconds. She was closely followed by Kevin in 11th with a time of 59.653 seconds.
In group two qualifying Jim Snr finished 14th with a time of 59.726 seconds and Jade finished 21st in 60.211 seconds.
And so to the race proper – Chloe put in an absolutely fantastic performance, finishing 12th; 8th & 10th – which places her 15th in the overall Championship standings. Stonking!
Jim Snr also put in a solid performance finishing 10th, 12th & 17th which places him 20th in the overall Championship standings.
Kevin's car after the 3rd Round... Ouch
Kevin had a bit of a torrid time – despite getting spun in the first round he recovered and managed to place 24th; it was a similar story in round two where after being bumped off he placed 24th again. In the third round he crashed out, this time failing to finish. This sees him placed 45th overall.
Likewise Jade suffered a similar fate – crashed out in round one, a puncture in round two, bad times. Fortunately round 3 saw things start to go her way as she finished 14th. This places her 49th overall.
Want to live it for yourself? Join Kevin in the driver’s seat in the second round by viewing the in car video footage below – watch out for the spin around 6 minutes 10 seconds…
On 21st-22nd September at Olympia, the online marketing & advertising community will gather together at ad:tech London to reveal the latest trends and market figures, share best practices and address the challenges the online industry faces.
