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Category: Content

Creating Valuable Content

Creating Valuable Content

With billions of hits daily, countless companies are desperate to rise up the ranks and occupy a space on the much coveted first page of search results. There was a time when to place highly on Google’s rankings, you could flood a page with keywords without the copy…

When should you use long-form content?

When should you use long-form content?

If you are a regular internet user then you may already be familiar with the term “TL; DR”, which to those who haven’t spent years trawling the internet means “Too Long; Didn’t Read”. The fact that there is an acronym and even a dedicated meme for overly long…

Paid, Owned and Earned Media – what do they mean to you?

Paid, Owned and Earned Media – what do they mean to you?

Digital marketing is rarely simple; in fact in most campaigns you will find a range of tactics intertwined between strategies each delivering dedicated results. This is one of the reasons why digital marketers like our acronyms and descriptive terms for what are actually quite complicated theories. “Paid, Owned…

Digital Marketing in 2014, 2015 and Beyond…

Digital Marketing in 2014, 2015 and Beyond…

Throughout 2014 Gravytrain published numerous articles discussing best practices and advice for SEO, PPC, Content, Social Media, Web Design, Magento and more as we are dedicated to succeeding within an industry that requires constant adaption and the adoption of highly optimised strategies.

Why is the John Lewis Christmas Advert so popular?

Why is the John Lewis Christmas Advert so popular?

Be relevant, be engaging, be shareable. This is what we are told by Google when it comes to creating content for our websites, however this isn’t always easy. In a way, trying to create content that’s all three creates the same issue as the traditional ‘Project Management Triangle’:…

Why there is no such thing as ‘Content Marketing’

Why there is no such thing as ‘Content Marketing’

There is a new buzzword in the digital marketing world and that is ‘content marketing’ (okay that’s two words). Content marketing is the new big thing, the saviour, the way forward, how to get onto the top page of Google. Well I’m here to tell you that that…

The End of the Guest Post?

The End of the Guest Post?

Before you start to panic let’s make one thing clear: guest posts are still valuable, as long as they are actually valuable. While this may sound confusing at first, it’s actually very simple. Earlier this week Matt Cutts published an article entitled ‘The decay and fall of guest…

The Importance of Content Marketing post-Penguin

The Importance of Content Marketing post-Penguin

Since Google released the Penguin update the face of SEO has changed massively, and now in order to achieve high rankings Google wants businesses to focus on producing content that is of good quality instead of relying solely on other methods such as link-building. This is why our…

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