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Category: Google

1 Million Google Accounts Exposed by Gooligan

1 Million Google Accounts Exposed by Gooligan

A new piece of the Android malware called Gooligan has surfaced recently, reportedly infecting 13000 devices each day and putting more than 1 million Google accounts at risk. If your device uses Android 4 (Jelly Bean, KitKat) and 5 (Lollipop), we would recommend you investigate whether you have…

Creating Valuable Content

Creating Valuable Content

With billions of hits daily, countless companies are desperate to rise up the ranks and occupy a space on the much coveted first page of search results. There was a time when to place highly on Google’s rankings, you could flood a page with keywords without the copy…

Small Budget, Big Results – PPC

Small Budget, Big Results – PPC

Handling PPC campaigns can be hard work at the best of times, but especially when you have a tight budget. I mean, you actually have to think about things. Gross. But it’s not all despair, for we also have done some thinking and fortunately for you, we wrote…

Can’t PPC Anything? – Reasons your PPC Ads aren’t Showing

Can’t PPC Anything? – Reasons your PPC Ads aren’t Showing

If you work in PPC, you probably should know what you’re doing. So, why can’t you or your customers PP-C your ads? This can be a constant headache for PPC’ers; hours of hard work can be put into setting up campaigns, researching keywords, ensuring your ad copy is…

The Rise Of The Adblocker

The Rise Of The Adblocker

Remember the days of the pop up? When dozens of windows would flood the screen of your bulky desktop without warning? This was one of the first online advertising onslaughts and would often bring Windows 95 to its knees. Then of course there was the arrival of spam,…

Ding Dong, the PageRank Toolbar is Dead

Ding Dong, the PageRank Toolbar is Dead

Appropriate KPIs for organic search campaigns has altered considerably over the past few years in-line with changes to Google’s guidelines and the SEO landscape as a whole. For a while now, SEO has started to become less about hero keywords and link quantities and more about the quality…

The second coming of Google’s “Mobile-Friendly Algorithm”

The second coming of Google’s “Mobile-Friendly Algorithm”

Almost a year ago – April 21st to be precise – Google launched a new algorithm focussing on the mobile-friendliness of websites. Not ones to panic, the digital community swiftly dubbed the update as “Mobilegeddon”, with numerous articles claiming that after April 21st any non mobile-friendly websites would…

Is online privacy an illusion in the age of the Internet of Things?

Is online privacy an illusion in the age of the Internet of Things?

Most people who use Google (and that is a large percentage of the world’s population) usually don’t notice when something has changed or a test has recently been implemented.  However, those working in the digital industry tend to jump on these things as soon as we see them,…

Google Algorithm Update – What you need to know

Google Algorithm Update – What you need to know

It’s extremely rare for Google to officially announce a core algorithm update as the company are prone to secrecy as a general rule. One thing that isn’t a secret though is the fact that Google are not fans of webmasters purposely attempting to manipulate their algorithm, which is…

One, two, three strikes and you’re out?

One, two, three strikes and you’re out?

In 2015 there is no excuse for a webmaster to use black-hat SEO tactics as we have been told time and again by Google that they will land you with a manual penalty. However, there are those that seem to ignore Google’s warnings and continually use black-hat techniques…

A, B, C, D, E, F, Google…

A, B, C, D, E, F, Google…

Since its inception as a lowly search engine contending with the likes of Yahoo and Ask Jeeves, Google has grown inexorably to become the monolith it is today. Now, it has been announced that Google has created a new parent company called, wait for it, “Alphabet”.

Facebook vs. YouTube: The Pursuit of the Video War

Facebook vs. YouTube: The Pursuit of the Video War

Surveys have shown that one of the best ways to engage with your fans is to publish native videos on Facebook. Well, now you are able to engage even more with your audience as Facebook will soon give you more control over the distribution of your videos as…

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