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Category: Market Research

UX Rated – Why UX & CRO is Crucial

UX Rated – Why UX & CRO is Crucial

User Experience (UX) testing is all about how we learn what users are doing on a website. Tracking everything from where they scroll to missed clicks, UX can help us recommend iterations to a site that adds up to a change in the way users behave. Digging deeper…

Top Tips for Creating a Travel Digital Marketing Strategy

Top Tips for Creating a Travel Digital Marketing Strategy

At Gravytrain we believe that no two digital marketing strategies are alike, however there are certain tips and tricks that you can utilise depending on the sector you are working in. For example, if you are optimising an e-commerce campaign then it is essential to focus on user…

“Social Media Engagement – The ability to adapt”

“Social Media Engagement – The ability to adapt”

Here at Gravytrain we often take part in interviews and discussions in order to help develop the digital marketing knowledge of others in the industry. Recently, Digital Marketing Director Helene Hall took part in a discussion with PhD student Barry Connolly in order to further progress his research….

The Digital Glass Ceiling: Gender and Digital Marketing Roles

The Digital Glass Ceiling: Gender and Digital Marketing Roles

Yesterday marked the 106th birthday of one of the most iconic feminist philosophers and existentialist Simone de Beauvoir, and to celebrate Google replaced their homepage with a doodle of the iconic writer. Even though her novel The Second Sex was published back in 1949 it is still one…

Are Facebook Fans & Twitter Followers Really More Likely to Buy & Recommend? Definitely, Maybe (!)

Earlier this month there was a fair amount of ‘buzz’ around some research which appeared to suggest that people who are Facebook ‘fans’/Twitter ‘followers’ of a brand are more likely to buy and recommend that brand, than they were before they were fans/followers. Piqued your interest? Me too….

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