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Category: Marketing

A Digital Marketer’s New Year Resolution

A Digital Marketer’s New Year Resolution

I’ve never really been one for New Year’s resolutions, they’ve just never really appealed to me. If I’m going to make a change in my life that needs willpower and motivation, the worst time to start is surely after New Year’s Eve, at which point I barely have…

The Importance of Multi-Channel Approaches

The Importance of Multi-Channel Approaches

The dream scenario for marketers is an unlimited budget to work on the most creative and visible campaigns, which means being able to splash the cash everywhere – or professionally speaking – integrating marketing campaigns. You look at the biggest brands out there; Coca Cola, Apple, McDonalds, and…

Sam’s Gravytrain Internship – PPC

Sam’s Gravytrain Internship – PPC

I’ve now been working as a PPC Account Executive at Gravytrain for 3 months, or 13 weeks, or a quarter of a year; however you say it sounds like quite a long time. But, what doesn’t sound like a long time is 2 weeks. So back in May…

Small Budget, Big Results – PPC

Small Budget, Big Results – PPC

Handling PPC campaigns can be hard work at the best of times, but especially when you have a tight budget. I mean, you actually have to think about things. Gross. But it’s not all despair, for we also have done some thinking and fortunately for you, we wrote…

Beating Designers Block

Beating Designers Block

As a designer for Gravytrain there are many days in which I find myself staring blankly at my computer screen wondering if my design will ever work! No amount of sugar or coffee or even breaks away from the screen can help. It is a terrible feeling and…

Gravytrain’s Favourite Super Bowl Advert!

Gravytrain’s Favourite Super Bowl Advert!

Last night at Levi’s Stadium the Super Bowl 50 took place, determining the winner of this year’s National Football League (or NFL if you are US born and bred). As this is one of the most-watched programs in America, millions of dollars are spent on advertising during the…

Encouraging creativity in the workplace

Encouraging creativity in the workplace

Creativity is often frowned upon because to some, it seems like a waste of time that could be spent doing what they call ‘actual work’. As the Production Executive at Gravytrain it drives me mad when people have this outlook on creativity. In fact, being creative can really…

When should you use long-form content?

When should you use long-form content?

If you are a regular internet user then you may already be familiar with the term “TL; DR”, which to those who haven’t spent years trawling the internet means “Too Long; Didn’t Read”. The fact that there is an acronym and even a dedicated meme for overly long…

Facebook Hits the 1 Billion Active Users Mark

Facebook Hits the 1 Billion Active Users Mark

Over the years Gravytrain has kept a keen eye on Facebook as it has morphed from a privately-owned social media network to a publicly listed company which constantly implements new technology to provide shareholders considerable returns.

Your Channel Sucks: a rant about the state of Digital Marketing in 2015.

Your Channel Sucks: a rant about the state of Digital Marketing in 2015.

YouTube killed the TV star, nobody reads newspapers anymore, every year since the birth of Christ is the year of mobile. Digital rulez! Traditional marketing droolz! Etc etc.

Does your brand tell a story?

Does your brand tell a story?

Storytelling; it’s one of those words that at one point or another you may have heard in the digital marketing world. However, the truth is that storytelling is something that has existed from practically the beginning of time. In fact, in most conversations, even mundane ones, you will…

Insurance Special: Digital marketing vs. other marketing channels

Insurance Special: Digital marketing vs. other marketing channels

This week is the great BIIBA conference and we wanted to share with you the benefits of digital marketing for insurance brokers. One of the greatest things about digital marketing is partnering with insurance brokers and literally watching their business change overnight. With the right channels and strategies,…

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