We are excited to announce that Kevin Taylor, Gravytrain’s CEO, will be speaking at Digital Insurance Strategies 2012 on the 1st March at the swanky Millennium Hotel in the prestigious Mayfair, London.

The conference will provide visitors with the knowledge and understanding to help them move confidently through this dynamic market as the use of internet to research, compare and buy insurance has changed the way in which insurance companies must present and sell their services in both commercial and personal lines. Therefore, a digital strategy across all platforms is now crucial.

Kevin’s informative talk kicks off at 10am and is entitled “The generation game – fitting your digital strategy to the digital profile of your market” and includes the following points:

• Understanding how different generations perceive and use the digital environment
• What does this mean for insurer product propositions?
• Tailoring communications appropriately to strengthen your relationship with current customers and acquire valuable new business

Kevin will also be taking part in the closing panel debate at 4.20pm about “The future of digital strategies in insurance” which will be a discussion about what the future holds and what we might be talking about in 2013.

Let us know if you will be attending this conference! You can follow and tweet Kevin on Twitter @GravytrainCEO.

The Web Design and Development team have been kept on their toes over the last couple of months as they have been building new websites for Moore’s Cycles and Skin Rejuve Direct!

We are thrilled to announce that the team has built a new online bike store for Moores Cycle’s. Moores Cycle’s is an independent family-owned business with bike stores in Twickenham, Teddington and Isleworth. They have over 60 years experience in the industry and pride themselves on their excellent customer service.

We are also happy to announce that the Web Design and Development team have also built a new online skin products store for Skin Rejuve Direct. Skin Rejuve Direct combine the best cosmeceutical product ranges with great deals! Their professional team of consultants are at the forefront of the cosmetic and beauty industry, making sure that customers receive personal, professional advice.

Both the websites were built using the ecommerce platform, Magento. The Web Design and Development team love getting stuck into new projects. If you would like to find out how Gravytrain can help your company, whether it’s Design and Development for your website, or you need SEO, PPC or Social Media advice, please contact our Business Development Executive, Alex Moran on 0203 582 6870.

We are very happy to announce that Hay Group, CurrencyLine and Jadu have jumped on board the Gravytrain this January.

We would like to welcome Hay Group, who are a global management consulting firm that focus on making change happen by helping people and organisations realise their potential.

We are also happy to have CurrencyLine on board with us, who is a partner of one of the UK’s leading foreign exchange services. They ensure that customers get the very best most competitive rates for their foreign exchange.

We also have Jadu on board with us, who offer integrated customer experience management platforms to help companies take control of the web and improve the customer experience on their website.

Gravytrain will be working on Hay Group’s web analytics and will be providing an analysis service for their websites, rolling out best practice measurement capabilities to their campaigns globally.

For CurrencyLine and Jadu, Gravytrain will be working on their PPC campaign and click attributions to help drive more business to their website.

We are always thrilled about having new clients joining us at Gravytrain. If you want to find out more about any of our SEO, PPC, Social Media packages or Web Design and Development services, please contact our Business Development Executive, Alex Moran, on 0203 582 6870.

We wanted to let you know about a cool little infographic that we made for one of our clients, SoMobile.

The infographic illustrates a number of statistics that we gathered about mobile phone ownership across the world. It reveals just how those 327,557,000 mobile phone owners in the USA actually use their phones. For example, over half of smartphone owners in the USA use them in bed, which isn’t surprising to me as it’s the first thing I reach out for in the morning!

And it seems that we are just as bad when it comes to putting our mobile phones down in the UK, as 22% of adults and 47% of teens have admitted to answering their phones in the bathroom or on the toilet!

Another interesting figure is that around 2.7 billion SMS texts are sent in China every day. This means that every one of us in the UK would need to send 43 texts a day to match these crazy figures!

Are you addicted to your mobile phone? Let us know what you think about the infographic!

If you are interested in having an infographic made for your company, please contact our Business Development Executive, Alex Moran, on 020 8941 2364.

We are happy to announce that First Insurance has joined Gravytrain this December.

First Insurance not only offers a wide range of great value motor, home and commercial insurance products to their customers, but also offer amazing discounts off car insurance for students -the better their grades, the better discounts they’ll receive!

We will be running their social media campaign to spread the word about First Insurance and the incredible discounts they offer to students with good grades. The campaign aims to bring a huge boost their presence online, and drive their core audience to their new website.

We are always ecstatic about having new clients joining us at Gravytrain. If you want to find out more about any of our SEO, PPC, Social Media packages or Web Design and Development services, please contact our Business Development Executive, Alex Moran, on 0203 582 6870.