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Category: PPC

A Digital Marketer’s New Year Resolution

A Digital Marketer’s New Year Resolution

I’ve never really been one for New Year’s resolutions, they’ve just never really appealed to me. If I’m going to make a change in my life that needs willpower and motivation, the worst time to start is surely after New Year’s Eve, at which point I barely have…

Adwords Script; Double your Targeted Keyword Portfolio

Adwords Script; Double your Targeted Keyword Portfolio

Keywords are a pretty important part of paid search marketing (that’s an understatement and a half). In short, good keyword selection equals higher quality traffic which leads to £££s. Google know this too and, of late, have become increasingly restrictive with the data they supply about keywords … well, unless…

A PPC Paradox: When can we trust the data?

A PPC Paradox: When can we trust the data?

I’ve been of the belief that in order for someone to be deemed ‘good’ at PPC, one must have the ability to effectively analyse the data at their disposal. Then, most crucially, act upon what they’ve learnt in order to bring positive change to the account they are…

Adjusting the Adjustments

Adjusting the Adjustments

For the everyday person, control is good. Mums want to keep control of their kids, dieters want to keep control of their calories, and gardeners want to keep control of their lawn. Yet for digital marketers, control is more than good; control is great. Control means we can…

Sam’s Gravytrain Internship – PPC

Sam’s Gravytrain Internship – PPC

I’ve now been working as a PPC Account Executive at Gravytrain for 3 months, or 13 weeks, or a quarter of a year; however you say it sounds like quite a long time. But, what doesn’t sound like a long time is 2 weeks. So back in May…

Preparing for Expanded Text Ads: a solution using technology

Preparing for Expanded Text Ads: a solution using technology

With the announcement of Expanded Text Adverts earlier this month, Google set into motion a major shake-up of the format of text adverts within Adwords. PPC Managers can now – and are being encouraged to – create text adverts with two headlines and a longer description. But what…

Small Budget, Big Results – PPC

Small Budget, Big Results – PPC

Handling PPC campaigns can be hard work at the best of times, but especially when you have a tight budget. I mean, you actually have to think about things. Gross. But it’s not all despair, for we also have done some thinking and fortunately for you, we wrote…

Can’t PPC Anything? – Reasons your PPC Ads aren’t Showing

Can’t PPC Anything? – Reasons your PPC Ads aren’t Showing

If you work in PPC, you probably should know what you’re doing. So, why can’t you or your customers PP-C your ads? This can be a constant headache for PPC’ers; hours of hard work can be put into setting up campaigns, researching keywords, ensuring your ad copy is…

Google confirms changes to Ads placements in Search Results

Google confirms changes to Ads placements in Search Results

Monday morning started with a bang in the search community today as Google officially announced that they are removing right sidebar ads from their search results. Even though there have been rumours and reported sightings of ads being only displayed at the top and bottom of the SERPs…

Why mobile advertising has to change

Why mobile advertising has to change

Earlier this week I opened an App on my phone only to find that I was prevented from scrolling down thanks to an advert right slap-bang in the middle of the page. So I deleted the App entirely. You might think that this was a bit of an…

What about Bing?

What about Bing?

Poor Bing. It tries so hard to be the friendly, useful, less intrusive search engine compared to Google yet it is constantly cast aside. This point was prominently highlighted in April this year when it was announced that Bing managed to claw 20% of the US search market…

Three simple trend-based programmatic tools that improve Adwords efficiencies

Three simple trend-based programmatic tools that improve Adwords efficiencies

Inefficiency of the management of Adwords campaigns account for around 25% of total paid search spend. Essentially that means at least a quarter of PPC budgets are spent on wasted traffic… and the hardest thing to stomach is that it can be avoided. The term inefficiency can mean many things in SEM. But assuming…

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* Calls may be recorded for training and quality purposes.