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Category: Programmatic

Java 8: An Introduction to Lambda Expressions

Java 8: An Introduction to Lambda Expressions

Lambda expressions arrived in Java 8 promising to make it quicker & easier to implement one method interfaces using an expression as well as providing the ability to use functional programming. As a quick way of seeing what lambda expressions can do for us let’s take a look…

Small Budget, Big Results – PPC

Small Budget, Big Results – PPC

Handling PPC campaigns can be hard work at the best of times, but especially when you have a tight budget. I mean, you actually have to think about things. Gross. But it’s not all despair, for we also have done some thinking and fortunately for you, we wrote…

Three simple trend-based programmatic tools that improve Adwords efficiencies

Three simple trend-based programmatic tools that improve Adwords efficiencies

Inefficiency of the management of Adwords campaigns account for around 25% of total paid search spend. Essentially that means at least a quarter of PPC budgets are spent on wasted traffic… and the hardest thing to stomach is that it can be avoided. The term inefficiency can mean many things in SEM. But assuming…

Programmatic (or how I learned to love automated ads)

Programmatic (or how I learned to love automated ads)

I have a confession to make: at first I didn’t like the term “programmatic”. Even though it is undoubtedly this year’s digital marketing buzzword, to me it sounded a bit strange. Firstly, I thought it was worryingly similar to “problematic” (when in fact it’s the exact opposite) and…

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