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Category: Search Engines

Google Possum released to save Local Search Listings

Google Possum released to save Local Search Listings

For many businesses, the importance of ranking locally to where a search query is made is more important than ranking #1 nationally for a high value search term. This is because they rely on people visiting their physical address, or need to be within reasonable distance for them…

Top Google Searches in 2014

Top Google Searches in 2014

As SEOs we are always investigating what people are searching for and therefore what information they desire in order to deliver it. Google have released their top searches of 2014 including the top cake recipes, the top news stories and the most searched celebrities! Cake Recipes Let’s start…

Google Improves Shopping UI Just in Time for Black Friday

Google Improves Shopping UI Just in Time for Black Friday

Two topics have dominated online marketing headlines for the past few weeks. One being the unique opportunity the upcoming Black Friday weekend provides to businesses, marketers and PPC managers (also the topic of an earlier GravyTrain blog post by Jonathan Davies). The other is Google’s move to helping…

Who’s dominating the Google rankings for insurance?

Who’s dominating the Google rankings for insurance?

Yes it’s that time again for our quarterly update of the Google rankings for Car, Home and Travel insurance, looking at who have been the big winners and losers in the last 3 months. For the 3rd quarter in a row Moneysupermarket.com has dominated, holding 1st place for…

Kevin Taylor Comments on Gravytrain Research in the POST Online

Kevin Taylor Comments on Gravytrain Research in the POST Online

Kevin Taylor was featured in the POST online last week, as he commented on Gravytrain’s research into insurance search rankings on Google. Looking at the 2nd quarter it was found that Money Supermarket continued to dominate natural search rankings for car, home and travel insurance. While their rankings…

Social Media, Search or Email Marketing?

Social Media, Search or Email Marketing?

In recent times, social media has captured the majority of the limelight compared to other channels such as email and search, in terms of digital marketing channels. Marketers love writing and talking about social media, as it’s fast growing, exciting and less money is actually spent on it….

Google launches new social networking project Google+

Google launches new social networking project Google+

Last week, Google threw itself into the big world of social networking. They have launched a new project called Google+ which aims to make Google more social. It is a communications tool designed to complement and reflect all of our offline relationships. At the moment, Google+ is still…

Blocked! Google attempts to make search more personal

Blocked! Google attempts to make search more personal

Since the dawn of Google one of the main aims has been to make search results more personalised and relevant to the individual user. Over the years Google have tried to achieve this aim with additions such as Stars in Search results, Search Wiki and of course the…

will 2011 be the year SEO actually changes?

will 2011 be the year SEO actually changes?

2010 seemed like one the busiest years in search that I can remember. I say seemed , mainly,  because it wasn’t. Don’t get me wrong, there was a fair deal of activity from both engines last year – it’s just that I don’t think much of it had…

No silver bullet in PPC

No silver bullet in PPC

“So what’s the secret with PPC?” The question is usually something along those lines. I feel a bit like scrooge cancelling christmas writing this post (especially if you’ve found this post searching for the PPC silver bullet) because, quite frankly , there simply isn’t any silver bullet with…

Google's Instant Coffee

Google's Instant Coffee

So Google announced yesterday the launch of a service they are dubbing “search faster than the speed of type”! Calling itself Google Instant, it has had Twitter and the blogosphere flooded with people from the search industry fretting about how this innovation could affect their campaigns. If you…

Question Search – a Pot of Gold Waiting for you to Exploit

You’ve probably heard people talk about the ‘long tail’ of search many times, but the key challenge for most businesses is how to exploit it. A well optimised e-commerce site could pick up visits on literally thousands of long-tail search phrases every month, but it’s less obvious how…

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