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Category: Social Media

The Hashtag: #Do’s and #Don’ts

The Hashtag: #Do’s and #Don’ts

As we all know, Social media plays a key role in digital marketing and in life in general. All it takes is for one of your social media posts to go viral, and it can change everything overnight and suddenly turn you or your company into a household…

We already love Boomerang by Instagram

We already love Boomerang by Instagram

Certain people in this office (who shall remain nameless) have a shocking Instagram/selfie addiction. Even though it’s our jobs to be experts in social media, this love of Instagram is more personal as, let’s face it, it’s a great App. Facebook cottoned on to the popularity of Instagram…

Paid, Owned and Earned Media – what do they mean to you?

Paid, Owned and Earned Media – what do they mean to you?

Digital marketing is rarely simple; in fact in most campaigns you will find a range of tactics intertwined between strategies each delivering dedicated results. This is one of the reasons why digital marketers like our acronyms and descriptive terms for what are actually quite complicated theories. “Paid, Owned…

Facebook announces further updates

Facebook announces further updates

Long-term readers will know that we regularly update our blog when a social media platform changes their algorithm, however over the past few months Facebook has been mentioned more than all the other social media platforms combined. Even though we have also recently heard news about Twitter and…

Can you become Unpopular on Social Media?

Can you become Unpopular on Social Media?

Over the past few months Facebook has been ramping up their bid to improve user experience by implementing stricter rules and algorithms. So far we have seen a ban on like-gaiting, an update removing promotional posts from users’ News Feed and now the announcement that pages could actually…

If The Digital Marketing Channels Were Valentine’s Dates

If The Digital Marketing Channels Were Valentine’s Dates

It’s Valentine’s Day tomorrow, and to celebrate we’ve reimagined our favourite digital marketing channels as a group of singletons looking for a date. Read their profiles below to see which one tickles your fancy! SEO Patient guy seeking someone in a high position to link up with. Titles…

Digital Marketing in 2014, 2015 and Beyond…

Digital Marketing in 2014, 2015 and Beyond…

Throughout 2014 Gravytrain published numerous articles discussing best practices and advice for SEO, PPC, Content, Social Media, Web Design, Magento and more as we are dedicated to succeeding within an industry that requires constant adaption and the adoption of highly optimised strategies.

Facebook Algorithm Update: ‘Promotional Posts’ to be removed from News Feed

Facebook Algorithm Update: ‘Promotional Posts’ to be removed from News Feed

In one of our previous posts we discussed how Facebook is becoming more like Google in the fact that it is starting to focus more heavily on user experience and encouraging page owners to use the paid advertising platform. Now it has been revealed that as of January…

Is Facebook becoming the new Google?

Is Facebook becoming the new Google?

Thanks to The Social Network film most people know how Facebook started, however if you don’t the short story is that a group of college students created the now infamous social media platform in order to connect their student body. Facebook was therefore created by the young for…

Cross Social Platform Conversion Funnels – Anticipating social media conversion funnels of the future

Cross Social Platform Conversion Funnels – Anticipating social media conversion funnels of the future

As an increasing amount of people are using mobile devices it is not surprising to hear that 9 out of 10 teens are now using some form of social media platform to interact and share content with their friends. That is a very large number of social users…

Helene Hall on Optimising Social Media Campaigns

Helene Hall on Optimising Social Media Campaigns

Gravytrain’s Digital Marketing Director, Helene Hall, has recently contributed to websites including Fourth Source and Econsultancy with articles discussing how to create digital marketing strategies and implement different aspects of SEO in order to achieve your desired goals. However, this week Helene has mentioned another important aspect of…

Don’t let your Hashtags Turn on You

Don’t let your Hashtags Turn on You

In one of my previous articles I spoke about the benefits of using semiotics in order to determine how the use of hashtags on social media platforms has changed over the past few years, however at the same time I also warned that unless used correctly you could…

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