Posted by Hannah on July 10, 2009
Hello there, here are my picks of the best blog posts in search for the week ending 10/7/09.
SEO
Joanna Butler talks Gorillas, Meerkats & Michael Jackson and the importance of generating ‘buzz’ around your brand.
PPC
Over at Search Engine Land, Doug Drees comes up trumps once again with his excellent tips on Ad Scheduling to maximise your PPC results.
Social Media
Still not quite got your head around link bait? Stephan Spencer explains all.
Is that celeb you’re following on Twitter the real deal? Ciaran talks about the problem of hoax accounts on Twitter.
Blogging
Should your CEO be Blogging? Lisa says no. Thought provoking, funny, and so true… but you didn’t hear me say that – ok?
Aaaannnnd Finally, Friday’s Funny
Wondering what SEO’s do on Twitter all day long? Well, after a long day, they like nothing more than to talk Princess Bride
Have a lovely weekend! 
Image credit Jonathan Beard
Posted by Hannah on July 7, 2009
Hello there, apologies for the delay in getting this post live!
Here are my picks of the best blog posts in search for the week ending 3/7/09.
SEO
Over at SEOmoz, Rob highlights the use of small sites for link building - essential reading for both in-house and agency link builders alike.
PPC
Are you prioritising PPC tasks effectively? Andrew Goodman looks at the Long Tail of Paid Search Account Effort over at Search Engine Land.
Meanwhile, over at PPC Hero Andrew explains PPC Metrics which all Campaign Managers Should Understand - an excellent post for those new to managing PPC campaigns.
Social Media
If you’re starting a corporate twitter account should you use a logo or a picture of an employee as the avatar? Great thoughts from Kristy Bolsinger – also check out the discussion in the comments.
Stuck for link bait ideas? Check out Lucy’s top ten list over at Distilled.
Blogging
I just love a ‘how to’ post. Wanna know how to add a custom default gravatar to your blog? Check out Sugarae’s post on the Outspoken Media blog.
Aaaannnnd Finally, Friday’s (ahem Tuesday’s) Funny
Tango (a soft drink brand) have launched a new advertising campaign, and they are really tickling me – here’s my favourite:
To see more of their really rather wonderful campaign posters clickety click.
Have a lovely week – I’ll be back on Friday
Posted by Hannah on June 26, 2009
Hello there, well it’s rolled around to Friday again which means it’s time for another round up…
SEO
Danny Dover has written a killer post on SEO best practices over at SEOmoz – essential reading.
Garrett French writes a very thorough guide to analysing SERP dominators for link building over at Search Engine Land – great actionable tips abound.
Struggling to write press releases for SEO? Angie Haggstrom’s on hand with 5 great tips.
Last, but by no means least – Matt McGee tackles the difficult question over what small business SEO should cost.
Social Media
Is there space for direct marketing in social media? If implemented well Lisa Barone thinks so, and does a great job explaining how to do just that.
Meanwhile Habitat illustrate precisely how NOT to market via twitter.
PPC
Kate Morris shares some excellent ad writing tips on the Search Cowboys blog - one part of the PPC puzzle that’s often neglected – review your ads, test and learn people
Brian Carter busts some ad-serving adwords myths over at Search Engine Land – explaining why the ‘rotate’ option shows your ads ‘more evenly’ rather than simply showing each ad version an equal number of times.
Aaaannnnd Finally, Friday’s Funny
This week’s comes courtesy of xkcd
XKCD - Game Theory
Have a lovely weekend
Posted by Hannah on June 19, 2009
Thank crunchie it’s Friday! I’ve had a bit of a busy one this week, hence no blog posts – I’m sorry, I promise to do two next week.
In the meantime here’s my pick of the best blog posts on search this week:
SEO
Matt Cutts offers some clarification re PageRank Sculpting, following his comments at SMX Advanced. Rand’s synopsis over at SEOmoz is also worth a read.
Does your content educate, engage, entertain and entice? Lisa Barone argues it’s more important to create good content than try to keyword stuff your way to the top. I couldn’t agree more.
Social Media
You might be great at Social Media, but if this great experience doesn’t follow through when your customers hit your website, call centres, stores etc – then you need to get your ducks in a row. Excellent advice from Kristy on aligning your messaging across all touch points.
PPC
Joe at PPC Hero’s done a fabulous post on using Google Wonder Wheel for Keyword Research – it’s a must read.
Online Marketing
If you work in-house you may well be familiar with the topic of Bruce Hendrickson’s post Take Me To Your Leader - the online marketing game’s really changed, are you ready to join the fray?
Search Engines
Should Google be worried about Bing? Patricio Robles at Econsultancy cites 5 reasons…
Aaaannnnd Finally, Friday’s Funny
Nope, that’s not photo-shopped. That’s the power of social media. Happy Friday!
Crunchie image credit trekkyandy
Posted by Hannah on June 12, 2009
Thank Crunchie it’s Friday!
Here’s the weekly round up
SEO
Do you want to learn more about SEO? Danny Dover’s Learn SEO in 30 minutes per day is well worth a read.
Link building is arguably the toughest part of any SEO campaign – fortunately Rob Ousbey’s on hand at SEOmoz with 8 great tips. It’s all about the kittens for me 
Social Media
Just starting out on the social networking scene? Kim Krause Berg has some excellent advice.
PPC
Do you geo-target your PPC campaigns? Perhaps you should – Doug Drees explains why…
User Experience
Sometimes we can all get a little web-centric in our approach, I therefore also like to look at real world examples of user experience. Clearly Dustin Curtis feels the same way. The flimsy doorknob and the forgettable reciept are lovely real world examples of user experience, and might encourage you to think about your business a little differently.
Aaaannnnd Finally, Friday’s Funny
404 error pages explained, courtesy of Dilbert.
Have a lovely weekend :)
Image credit kennymatic
