We have been appointed to run various digital marketing activities including social, natural search and paid search. We will also be building a new quote engine and revamping sites for some of the clients.

Kevin said “Securing so many more insurance clients in such a short time is a great accolade for us. My heritage is in insurance and it’s what we do best, so these new wins are a great fit with our agency and our existing client base”.

He carried on saying, “The new project from Bedford Insurance really shows that we have gained our client’s trust with our previous work, and being re-appointed by a former client has given us a great lift. The list of campaigns is so diverse that it will allow us to prove that we can do anything in the digital marketing space.”

To read the full article and to see what we are doing for our new clients, visit Fourth Source’s website.

If you would like to find out how Gravytrain can help your business, please contact our Business Development Executive, Alex Moran, on 020 8941 2364.

QuoteSearcher’s PPC account covers a wide range of insurance products, including Landlord, Caravan, Motor Trade and Taxi Insurance. The aim was to lower the average CPC and CPA, while increasing the volume of leads generated through PPC.

The big part of the strategy, as with every PPC account, was to test and refine keywords, adverts and landing pages. Although with the QuoteSearcher account, the main focus was around the actual profit margin of each lead that was generated.

In just 12 months, leads generated rose by 89% while the average Cost per Click dropped by over 65p.
To find out more about our strategy, execution and results, read the article on Figaro Digital’s website.

If you would like to find out how Gravytrain can help your business, please contact our Business Development Executive, Alex Moran, on 020 8941 2364.

The infographic illustrates a number of statistics that we gathered about mobile phone ownership across the world. It reveals just how those 327,557,000 mobile phone owners in the USA actually use their phones. For example, over half of smartphone owners in the USA use them in bed, which isn’t surprising to me as it’s the first thing I reach out for in the morning!

And it seems that we are just as bad when it comes to putting our mobile phones down in the UK, as 22% of adults and 47% of teens have admitted to answering their phones in the bathroom or on the toilet!

Another interesting figure is that around 2.7 billion SMS texts are sent in China every day. This means that every one of us in the UK would need to send 43 texts a day to match these crazy figures!

Are you addicted to your mobile phone? Let us know what you think about the infographic!

If you are interested in having an infographic made for your company, please contact our Business Development Executive, Alex Moran, on 020 8941 2364.

In a recent study of 2200 UK consumers, we found that 35% bought from brands they recognised and trust, while just 20% bought from whoever offered the lowest quote.

The research also showed that those who targeted the over 55s, particularly needed to focus on building brand awareness, as 43% of the over 55s buy from brands they trust.

The study revealed that 69% of consumers were likely to select one insurer over another on a price comparison site, if there were added extras such as the opportunity to pay in instalments and free legal advice, which shows that having the lowest price seems even less important.

Kevin concludes that to drive brand awareness, it’s vital that brokers and insurers invest in targeted multi-channel marketing activity. For example, through search marketing, radio ads, social media or direct mail, which will be more successful than just investing money on an aggregator presence.

Kevin says, “What is important is that insurers and brokers understand what consumers look for from suppliers on these sites. Today, it seems this is more than just a low price; it is a trusted brand that offers them added value.”

If you are a POSTonline subscriber, you can read the full article on POSTonline.co.uk.

First Insurance not only offers a wide range of great value motor, home and commercial insurance products to their customers, but also offer amazing discounts off car insurance for students -the better their grades, the better discounts they’ll receive!

We will be running their social media campaign to spread the word about First Insurance and the incredible discounts they offer to students with good grades. The campaign aims to bring a huge boost their presence online, and drive their core audience to their new website.

We are always ecstatic about having new clients joining us at Gravytrain. If you want to find out more about any of our SEO, PPC, Social Media packages or Web Design and Development services, please contact our Business Development Executive, Alex Moran, on 0203 582 6870.

As you will see from our previous post, we are recruiting! And we now have another position open to begin in February 2012. This is a role as a part-time Digital Marketing Assistant. This is a brilliant opportunity for anyone who, like us, loves the digital world!

Gravytrain has been providing online marketing solutions for over ten years and we are looking for a part-time assistant to join our growing team in order to help us in managing our expanding portfolio of clients in the New Year.

We offer online solutions including SEO, PPC, Web Design and Social Media. If you have a keen interest in such fields then you would surely be mad not to get in touch?!

We are looking for a bright individual with a strong desire to succeed, and of course an interest in Digital Marketing, to join our team in February in order to assist us in writing content for clients and researching prospective advertising opportunities, as well as working closely with Excel spreadsheets in order to benefit the overall efforts of our growing team.

The ideal candidate will be looking to further their skills and learn all about the world of Digital Marketing. Such a role could also suit a university student or a gap year student due to the flexible nature of it. This could be your ideal chance to get into the fast-paced, exciting world of Digital Marketing.

Position: Part-Time Digital Marketing Assistant

Location: Hampton Hill (Outer South West London)

Reporting to: Head of Search

Requirements:

• Strong level of written English – For our blogs, news and content creation
• Knowledge of all Microsoft Office programs, particularly Word and Excel
• An understanding of web technologies, and the web in general
• Basic HTML skills
• Social media experience
• Experience using blogs, forums and feeds
• Confident, outgoing personality
• Ability to work well in a team
• A strong interest in Search and Digital Marketing

Desirable:

• Knowledge of how search engines work

Working Hours:

• Flexible

If you would like any additional information then please do not hesitate to get in touch on: 0208 941 2364.

If you would like to apply then email your CV to the Head of Search, Matthew Oxley: matthew@gravytrain.co.uk

Things move quickly here at Gravytrain, and our continued expansion means we are once again recruiting. We are on the lookout for a Digital Marketing Intern to join the ever-growing Gravytrain team in February 2012. If this is something that interests you then please do read on and, more importantly, apply!

Gravytrain is an established online marketing agency which has been providing exceptional results for a range of clients for over ten years, and we want you to join our team! Provided you are any good of course…

We love everything digital and provide clients with a number of online solutions, such as SEO, PPC, Web Design and Social Media.

We are now looking for a talented, enthusiastic individual to come into our Search Marketing team in order to help manage our ever expanding portfolio of clients. This is a fantastic opportunity for anyone looking for an internship within the digital marketing sector. The role could well suit a university or gap year student due to the flexible nature of the position. Check out the details below and, provided you are indeed still interested, which you definitely should be, apply now!

Position: Digital Marketing Internship

Location: Hampton Hill (Outer South West London)

Reporting to: Head of Search

Requirements:

• Strong level of written English – For our blogs, news and content creation
• Knowledge of all Microsoft Office programs, particularly Word and Excel
• An understanding of web technologies, and the web in general
• Basic HTML skills
• Social media experience
• Experience using blogs, forums and feeds
• Confident, outgoing personality
• Ability to work well in a team
• A strong interest in Search and Digital Marketing

Desirable:

• Knowledge of how search engines work

Working Hours:

• Monday-Friday 9.00am – 5.30pm

Wage:

• Generous expenses allowance/Part funding for the correct candidate

If you would like any more information on becoming a Gravytrain intern then please contact us now on 0208 941 2364.

If you would like to apply then email your CV to the Head of Search, Matthew Oxley: matthew@gravytrain.co.uk

Alternatively, we have another position open as a Part-Time Digital Marketing Executive. Check out the details here if this is something that would suit you best.

On board with us, we have Comfort Insurance, a specialist in Motorhome and Caravan Insurance with over 15 years experience who pride themselves on offering great customer service at their family run business. The search team are looking forward to launching their SEO, PPC and Social Media campaign to increase their visibility online.

We also have WebCreationUK joining us, a fantastic website and design company who offer packaged website designs. Gravytrain will be working on their PPC campaign and click attribution to help drive more business to their website.

We are always thrilled about having new clients at Gravytrain and love to get our teeth stuck into new projects.

If you would like to find out how Gravytrain can help grow your business, please contact Alex Moran, our Business Development Executive on 0203 582 6870.

The Gravytrain Mo Bros and Mo Sistas have all done a fine job supporting Movember and has raised a whopping £1527.00 for a great cause.

If you are also impressed with their furry face friends, you can still make a donation on Gravytrain’s Movember Page.

The office looked fantastic and we are looking forward to next Movember.

However, one criticism that has often been raised against Google Analytics, mainly by rival software companies, is that it is not in Real Time and there is a delay between activity on site and it registering in Analytics.

Real Time Analytics

Well Google has now come out with a new Real Time update that shows Analytic users exactly how many people are currently on their website, what pages they are currently viewing, what country they are visiting the website from and how long they have currently been on the website.

On the surface this sounds like a revolutionary new aspect to Google Analytics as it brings a new dimension to how users can view the data they are gathering from their website. But is it actually useful or just a fun PR stunt?

Google Gimmick

Don’t get me wrong, Real Time Analytics is fascinating to watch, as you can see in Real Time as people come on and fall of your website and at what point they do so, but this is just a small amount of data over a minute or so and it would be foolish to base any new website alterations or data conclusions on such a small amount of analysis.

The other 2 options are to sit and watch the Real Time Analytics all day to gather enough data to come to a useful conclusion on user activity or use the normal analytics to look at the previous day, week, month or year in an instant and use that to base your changes on. Now I don’t run our company but I’m pretty sure my boss would prefer me quickly looking at the last month worth of data as opposed to sitting at watching Real Time Analytics update all day long.

Useful Tool

However, although I think that Real Time Analytics is useless for any in-depth analysis, there is still one or two situations in which I think it could be useful. For example, if you want to see the immediate impact of a Tweet, Email Shot or new Blog Post etc, you can use the Real Time feature to see if it has lead to an instant increase in traffic to the website and how long that increase lasts for.

This could be especially useful with Social Media campaigns as it will help gather information about what is the best time to Tweet and the impact of different types of Tweets, e.g. ones containing @mentions, Re-Tweets or just plain links.

But, having said this, I still think that the idea of sitting and watching Real Time Analytics will lead to no real groundbreaking analytical conclusions but rather just waste time watching it go round. It does answer a lot of critics of Google analytics and offers a new perspective for monitoring social interaction, but Google Analytics most useful purpose is in-depth analysis of site performance, which I think we already had and do still have available to us with the original Analytics data.