As you will see from our previous post, we are recruiting! And we now have another position open to begin in February 2012. This is a role as a part-time Digital Marketing Assistant. This is a brilliant opportunity for anyone who, like us, loves the digital world!

Gravytrain has been providing online marketing solutions for over ten years and we are looking for a part-time assistant to join our growing team in order to help us in managing our expanding portfolio of clients in the New Year.

We offer online solutions including SEO, PPC, Web Design and Social Media. If you have a keen interest in such fields then you would surely be mad not to get in touch?!

We are looking for a bright individual with a strong desire to succeed, and of course an interest in Digital Marketing, to join our team in February in order to assist us in writing content for clients and researching prospective advertising opportunities, as well as working closely with Excel spreadsheets in order to benefit the overall efforts of our growing team.

The ideal candidate will be looking to further their skills and learn all about the world of Digital Marketing. Such a role could also suit a university student or a gap year student due to the flexible nature of it. This could be your ideal chance to get into the fast-paced, exciting world of Digital Marketing.

Position: Part-Time Digital Marketing Assistant

Location: Hampton Hill (Outer South West London)

Reporting to: Head of Search

Requirements:

• Strong level of written English – For our blogs, news and content creation
• Knowledge of all Microsoft Office programs, particularly Word and Excel
• An understanding of web technologies, and the web in general
• Basic HTML skills
• Social media experience
• Experience using blogs, forums and feeds
• Confident, outgoing personality
• Ability to work well in a team
• A strong interest in Search and Digital Marketing

Desirable:

• Knowledge of how search engines work

Working Hours:

• Flexible

If you would like any additional information then please do not hesitate to get in touch on: 0208 941 2364.

If you would like to apply then email your CV to the Head of Search, Matthew Oxley: matthew@gravytrain.co.uk

Things move quickly here at Gravytrain, and our continued expansion means we are once again recruiting. We are on the lookout for a Digital Marketing Intern to join the ever-growing Gravytrain team in February 2012. If this is something that interests you then please do read on and, more importantly, apply!

Gravytrain is an established online marketing agency which has been providing exceptional results for a range of clients for over ten years, and we want you to join our team! Provided you are any good of course…

We love everything digital and provide clients with a number of online solutions, such as SEO, PPC, Web Design and Social Media.

We are now looking for a talented, enthusiastic individual to come into our Search Marketing team in order to help manage our ever expanding portfolio of clients. This is a fantastic opportunity for anyone looking for an internship within the digital marketing sector. The role could well suit a university or gap year student due to the flexible nature of the position. Check out the details below and, provided you are indeed still interested, which you definitely should be, apply now!

Position: Digital Marketing Internship

Location: Hampton Hill (Outer South West London)

Reporting to: Head of Search

Requirements:

• Strong level of written English – For our blogs, news and content creation
• Knowledge of all Microsoft Office programs, particularly Word and Excel
• An understanding of web technologies, and the web in general
• Basic HTML skills
• Social media experience
• Experience using blogs, forums and feeds
• Confident, outgoing personality
• Ability to work well in a team
• A strong interest in Search and Digital Marketing

Desirable:

• Knowledge of how search engines work

Working Hours:

• Monday-Friday 9.00am – 5.30pm

Wage:

• Generous expenses allowance/Part funding for the correct candidate

If you would like any more information on becoming a Gravytrain intern then please contact us now on 0208 941 2364.

If you would like to apply then email your CV to the Head of Search, Matthew Oxley: matthew@gravytrain.co.uk

Alternatively, we have another position open as a Part-Time Digital Marketing Executive. Check out the details here if this is something that would suit you best.

We are delighted to announce that we have a couple of new clients who have joined Gravytrain this November.

On board with us, we have Comfort Insurance, a specialist in Motorhome and Caravan Insurance with over 15 years experience who pride themselves on offering great customer service at their family run business. The search team are looking forward to launching their SEO, PPC and Social Media campaign to increase their visibility online.

We also have WebCreationUK joining us, a fantastic website and design company who offer packaged website designs. Gravytrain will be working on their PPC campaign and click attribution to help drive more business to their website.

We are always thrilled about having new clients at Gravytrain and love to get our teeth stuck into new projects.

If you would like to find out how Gravytrain can help grow your business, please contact Alex Moran, our Business Development Executive on 0203 582 6870.

The Mo Season is ending and the Gravytrain Mo’s are coming up to a furry finish. The Mo Bros have made a fantastic effort with growing and nurturing their moustaches over the last 30 days.

The Gravytrain Mo Bros and Mo Sistas have all done a fine job supporting Movember and has raised a whopping £1527.00 for a great cause.

If you are also impressed with their furry face friends, you can still make a donation on Gravytrain’s Movember Page.

The office looked fantastic and we are looking forward to next Movember.

For online marketing professionals, online businesses and pretty much anyone with a website, Google Analytics is one of the most important tools at their disposal. For years now it has allowed people to easily see how much traffic they are getting to their site, how users have arrived at their site and how people are behaving once they are on their site.

However, one criticism that has often been raised against Google Analytics, mainly by rival software companies, is that it is not in Real Time and there is a delay between activity on site and it registering in Analytics.

Real Time Analytics

Well Google has now come out with a new Real Time update that shows Analytic users exactly how many people are currently on their website, what pages they are currently viewing, what country they are visiting the website from and how long they have currently been on the website.

On the surface this sounds like a revolutionary new aspect to Google Analytics as it brings a new dimension to how users can view the data they are gathering from their website. But is it actually useful or just a fun PR stunt?

Google Gimmick

Don’t get me wrong, Real Time Analytics is fascinating to watch, as you can see in Real Time as people come on and fall of your website and at what point they do so, but this is just a small amount of data over a minute or so and it would be foolish to base any new website alterations or data conclusions on such a small amount of analysis.

The other 2 options are to sit and watch the Real Time Analytics all day to gather enough data to come to a useful conclusion on user activity or use the normal analytics to look at the previous day, week, month or year in an instant and use that to base your changes on. Now I don’t run our company but I’m pretty sure my boss would prefer me quickly looking at the last month worth of data as opposed to sitting at watching Real Time Analytics update all day long.

Useful Tool

However, although I think that Real Time Analytics is useless for any in-depth analysis, there is still one or two situations in which I think it could be useful. For example, if you want to see the immediate impact of a Tweet, Email Shot or new Blog Post etc, you can use the Real Time feature to see if it has lead to an instant increase in traffic to the website and how long that increase lasts for.

This could be especially useful with Social Media campaigns as it will help gather information about what is the best time to Tweet and the impact of different types of Tweets, e.g. ones containing @mentions, Re-Tweets or just plain links.

But, having said this, I still think that the idea of sitting and watching Real Time Analytics will lead to no real groundbreaking analytical conclusions but rather just waste time watching it go round. It does answer a lot of critics of Google analytics and offers a new perspective for monitoring social interaction, but Google Analytics most useful purpose is in-depth analysis of site performance, which I think we already had and do still have available to us with the original Analytics data.