Last week, Gravytrain’s Head of Search, Matthew Oxley, talked to Fourth Source about problems related with organic sitelinks and how a possible solution to this would be for Google to give webmasters some control over them.

Matthew explains that paid sitelinks is a great Ad extension from Google Adwords for advertisers as “they can cater for the potential needs of many different customer segments with a single ad”. The organic variant, on the other hand, remains rather limited as brands only have the option to avoid certain links as sitelinks.

He continues to talk about how if brands had more influence over these links, searchers could have access to more relevant information.  That is, provided Google can trust webmasters won’t cause problems or introduce spam.

However, it is then identified that another reason for Google’s possible reluctance is the effect it would have on Adwords’ click through rates. He adds, “Appealing organic search results naturally draw the users’ attention away from Adwords ads, resulting in lower revenue for Google”.

With their marginal dip in market share last month, it is expected Google will work hard to remain a top search engine provider.

You can read the full article on Fourth Source’s website.

We are excited to announce that Kevin Taylor, Gravytrain’s CEO, will be speaking at Digital Insurance Strategies 2012 on the 1st March at the swanky Millennium Hotel in the prestigious Mayfair, London.

The conference will provide visitors with the knowledge and understanding to help them move confidently through this dynamic market as the use of internet to research, compare and buy insurance has changed the way in which insurance companies must present and sell their services in both commercial and personal lines. Therefore, a digital strategy across all platforms is now crucial.

Kevin’s informative talk kicks off at 10am and is entitled “The generation game – fitting your digital strategy to the digital profile of your market” and includes the following points:

• Understanding how different generations perceive and use the digital environment
• What does this mean for insurer product propositions?
• Tailoring communications appropriately to strengthen your relationship with current customers and acquire valuable new business

Kevin will also be taking part in the closing panel debate at 4.20pm about “The future of digital strategies in insurance” which will be a discussion about what the future holds and what we might be talking about in 2013.

Let us know if you will be attending this conference! You can follow and tweet Kevin on Twitter @GravytrainCEO.

The Web Design and Development team have been kept on their toes over the last couple of months as they have been building new websites for Moore’s Cycles and Skin Rejuve Direct!

We are thrilled to announce that the team has built a new online bike store for Moores Cycle’s. Moores Cycle’s is an independent family-owned business with bike stores in Twickenham, Teddington and Isleworth. They have over 60 years experience in the industry and pride themselves on their excellent customer service.

We are also happy to announce that the Web Design and Development team have also built a new online skin products store for Skin Rejuve Direct. Skin Rejuve Direct combine the best cosmeceutical product ranges with great deals! Their professional team of consultants are at the forefront of the cosmetic and beauty industry, making sure that customers receive personal, professional advice.

Both the websites were built using the ecommerce platform, Magento. The Web Design and Development team love getting stuck into new projects. If you would like to find out how Gravytrain can help your company, whether it’s Design and Development for your website, or you need SEO, PPC or Social Media advice, please contact our Business Development Executive, Alex Moran on 0203 582 6870.

We are very happy to announce that Hay Group, CurrencyLine and Jadu have jumped on board the Gravytrain this January.

We would like to welcome Hay Group, who are a global management consulting firm that focus on making change happen by helping people and organisations realise their potential.

We are also happy to have CurrencyLine on board with us, who is a partner of one of the UK’s leading foreign exchange services. They ensure that customers get the very best most competitive rates for their foreign exchange.

We also have Jadu on board with us, who offer integrated customer experience management platforms to help companies take control of the web and improve the customer experience on their website.

Gravytrain will be working on Hay Group’s web analytics and will be providing an analysis service for their websites, rolling out best practice measurement capabilities to their campaigns globally.

For CurrencyLine and Jadu, Gravytrain will be working on their PPC campaign and click attributions to help drive more business to their website.

We are always thrilled about having new clients joining us at Gravytrain. If you want to find out more about any of our SEO, PPC, Social Media packages or Web Design and Development services, please contact our Business Development Executive, Alex Moran, on 0203 582 6870.

Last week, Kevin Taylor, Gravytrain’s CEO, talked to Fourth Source about our five new insurance brief wins. We are pleased to announce that our new clients include Lifesure, Quote123, Victor Millwell and Comfort Insurance. We have also secured a new project from our existing client, Bedford Insurance.

We have been appointed to run various digital marketing activities including social, natural search and paid search. We will also be building a new quote engine and revamping sites for some of the clients.

Kevin said “Securing so many more insurance clients in such a short time is a great accolade for us. My heritage is in insurance and it’s what we do best, so these new wins are a great fit with our agency and our existing client base”.

He carried on saying, “The new project from Bedford Insurance really shows that we have gained our client’s trust with our previous work, and being re-appointed by a former client has given us a great lift. The list of campaigns is so diverse that it will allow us to prove that we can do anything in the digital marketing space.”

To read the full article and to see what we are doing for our new clients, visit Fourth Source’s website.

If you would like to find out how Gravytrain can help your business, please contact our Business Development Executive, Alex Moran, on 020 8941 2364.