Search our site

After something in particular? Why not search our site to jump straight to your area of interest.

Remember you can always ask us direct, just give us a call.

020 8941 2364

Get in Touch

You are the expert when it comes to running your business, and we’ll equip you with the tools you need to make that business work online. Contact us today to see what we can do for you.

020 8941 2364

* Calls may be recorded for training and quality purposes.

Tag: Adwords

A Digital Marketer’s New Year Resolution

A Digital Marketer’s New Year Resolution

I’ve never really been one for New Year’s resolutions, they’ve just never really appealed to me. If I’m going to make a change in my life that needs willpower and motivation, the worst time to start is surely after New Year’s Eve, at which point I barely have…

Adwords Script; Double your Targeted Keyword Portfolio

Adwords Script; Double your Targeted Keyword Portfolio

Keywords are a pretty important part of paid search marketing (that’s an understatement and a half). In short, good keyword selection equals higher quality traffic which leads to £££s. Google know this too and, of late, have become increasingly restrictive with the data they supply about keywords … well, unless…

Adjusting the Adjustments

Adjusting the Adjustments

For the everyday person, control is good. Mums want to keep control of their kids, dieters want to keep control of their calories, and gardeners want to keep control of their lawn. Yet for digital marketers, control is more than good; control is great. Control means we can…

Can’t PPC Anything? – Reasons your PPC Ads aren’t Showing

Can’t PPC Anything? – Reasons your PPC Ads aren’t Showing

If you work in PPC, you probably should know what you’re doing. So, why can’t you or your customers PP-C your ads? This can be a constant headache for PPC’ers; hours of hard work can be put into setting up campaigns, researching keywords, ensuring your ad copy is…

Your Channel Sucks: a rant about the state of Digital Marketing in 2015.

Your Channel Sucks: a rant about the state of Digital Marketing in 2015.

YouTube killed the TV star, nobody reads newspapers anymore, every year since the birth of Christ is the year of mobile. Digital rulez! Traditional marketing droolz! Etc etc.

Matthew Features on Econsultancy

Matthew Features on Econsultancy

This week Matthew was featured on Econsultancy where he wrote a guest post about the changes to the Adwords match type. The changes mean that the way exact and phrase match terms as well as misspellings, singular and plural versions of the words, stemming, accents and abbreviations behave…

Matthew Oxley Talks to Fourth Source about Paid Search

Matthew Oxley Talks to Fourth Source about Paid Search

This week Matthew Oxley, Gravytrain’s Head of Search, talked to Fourth Source about paid search and how its use has become a lot less simple over the years. When pay-per-click (PPC) began it was quite straightforward and campaigns revolved largely around keywords and Ad text. Matthew then looks…

Is Anonymous.Google Ruining your Display Campaign?

Is Anonymous.Google Ruining your Display Campaign?

We work on a lot of PPC campaigns and are always looking for ways to make them more cost effective and productive and one key way in which we do this is with a Display Network campaign. With a display campaign, we are able to show our ads…

Matthew Oxley Talks to Fourth Source

Matthew Oxley Talks to Fourth Source

Last week, Gravytrain’s Head of Search, Matthew Oxley, talked to Fourth Source about problems related with organic sitelinks and how a possible solution to this would be for Google to give webmasters some control over them. Matthew explains that paid sitelinks is a great Ad extension from Google…

Google's Instant Coffee

Google's Instant Coffee

So Google announced yesterday the launch of a service they are dubbing “search faster than the speed of type”! Calling itself Google Instant, it has had Twitter and the blogosphere flooded with people from the search industry fretting about how this innovation could affect their campaigns. If you…

New PPC Whitepaper

Are you confused about Pay Per Click Advertising? Don’t feel bad, whilst the overriding concept is simple, in practise PPC Campaigns can quickly become complicated. This free whitepaper explains all the key concepts you need to understand, and provides an easy to follow guide to create your own…

Using 'Revenue-per-click' in Google Analytics to Assess the Effectiveness of your AdWords Campaign

Using 'Revenue-per-click' in Google Analytics to Assess the Effectiveness of your AdWords Campaign

Let’s take care of the basics first. To be able to use ‘Revenue-per-click’, you will need to have set up goals within Google Analytics (GA) and assigned a value to each goal set up. The value of a goal is the revenue a conversion on that goal brings to…

Latest Tweets

Get in Touch

Gravytrain Ltd
8 Waldegrave Road,
Teddington,
TW11 8GT

* Calls may be recorded for training and quality purposes.