Search our site

After something in particular? Why not search our site to jump straight to your area of interest.

Remember you can always ask us direct, just give us a call.

020 8941 2364

Get in Touch

You are the expert when it comes to running your business, and we’ll equip you with the tools you need to make that business work online. Contact us today to see what we can do for you.

020 8941 2364

* Calls may be recorded for training and quality purposes.

Tag: Content

Creating Valuable Content

Creating Valuable Content

With billions of hits daily, countless companies are desperate to rise up the ranks and occupy a space on the much coveted first page of search results. There was a time when to place highly on Google’s rankings, you could flood a page with keywords without the copy…

The Rise Of The Adblocker

The Rise Of The Adblocker

Remember the days of the pop up? When dozens of windows would flood the screen of your bulky desktop without warning? This was one of the first online advertising onslaughts and would often bring Windows 95 to its knees. Then of course there was the arrival of spam,…

When should you use long-form content?

When should you use long-form content?

If you are a regular internet user then you may already be familiar with the term “TL; DR”, which to those who haven’t spent years trawling the internet means “Too Long; Didn’t Read”. The fact that there is an acronym and even a dedicated meme for overly long…

Paid, Owned and Earned Media – what do they mean to you?

Paid, Owned and Earned Media – what do they mean to you?

Digital marketing is rarely simple; in fact in most campaigns you will find a range of tactics intertwined between strategies each delivering dedicated results. This is one of the reasons why digital marketers like our acronyms and descriptive terms for what are actually quite complicated theories. “Paid, Owned…

Is Content really King?

Is Content really King?

A few years ago, after Google unleased their Panda and Penguin algorithm updates, a certain phrase became a common mantra for digital marketers: “content is king”. In a marked shift away from old-school SEO techniques traditionally more focussed on links and keywords, Google stated that websites should now…

Facebook announces further updates

Facebook announces further updates

Long-term readers will know that we regularly update our blog when a social media platform changes their algorithm, however over the past few months Facebook has been mentioned more than all the other social media platforms combined. Even though we have also recently heard news about Twitter and…

Digital Marketing in 2014, 2015 and Beyond…

Digital Marketing in 2014, 2015 and Beyond…

Throughout 2014 Gravytrain published numerous articles discussing best practices and advice for SEO, PPC, Content, Social Media, Web Design, Magento and more as we are dedicated to succeeding within an industry that requires constant adaption and the adoption of highly optimised strategies.

Facebook Algorithm Update: ‘Promotional Posts’ to be removed from News Feed

Facebook Algorithm Update: ‘Promotional Posts’ to be removed from News Feed

In one of our previous posts we discussed how Facebook is becoming more like Google in the fact that it is starting to focus more heavily on user experience and encouraging page owners to use the paid advertising platform. Now it has been revealed that as of January…

Why is the John Lewis Christmas Advert so popular?

Why is the John Lewis Christmas Advert so popular?

Be relevant, be engaging, be shareable. This is what we are told by Google when it comes to creating content for our websites, however this isn’t always easy. In a way, trying to create content that’s all three creates the same issue as the traditional ‘Project Management Triangle’:…

Why there is no such thing as ‘Content Marketing’

Why there is no such thing as ‘Content Marketing’

There is a new buzzword in the digital marketing world and that is ‘content marketing’ (okay that’s two words). Content marketing is the new big thing, the saviour, the way forward, how to get onto the top page of Google. Well I’m here to tell you that that…

10 Things that Drive Digital Marketers Mad

10 Things that Drive Digital Marketers Mad

If you read the Gravytrain Digital Marketing Blog on a regular basis you will already know that we have a passion for everything to do with digital marketing. However, as with any job, there are certain things that make our lives that little bit harder or can even…

The End of the Guest Post?

The End of the Guest Post?

Before you start to panic let’s make one thing clear: guest posts are still valuable, as long as they are actually valuable. While this may sound confusing at first, it’s actually very simple. Earlier this week Matt Cutts published an article entitled ‘The decay and fall of guest…

Latest Tweets

Get in Touch

Gravytrain Ltd
8 Waldegrave Road,
Teddington,
TW11 8GT

* Calls may be recorded for training and quality purposes.