During Post’s annual forum on Digital Strategies in Insurance, a few industry experts discussed the possibility of having policy sales made through social media sites and Smartphone apps. One Underwriting director then championed the argument that an all encompassing app could be made which would be compatible with all major insurers. However an e-commerce director from LV Insurance wasn’t too convinced that this would be plausible, despite the success of their own LV app.
A lot of time goes into developing and maintaining a Smartphone app. It was then confirmed that “The challenge is trying to get people to download it in the first place, and then you’ve got to get the feedback and do the updates as well, so it’s pretty intense”.
While this topic brought mixed opinions, the issue of policy sales through social media sites garnered the response that it was a long way from being a reality. Kevin then commented that the industry is “miles away from selling insurance via social media”.
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We are excited to announce that Kevin Taylor, Gravytrain’s CEO, will be speaking at Digital Insurance Strategies 2012 on the 1st March at the swanky Millennium Hotel in the prestigious Mayfair, London.
The conference will provide visitors with the knowledge and understanding to help them move confidently through this dynamic market as the use of internet to research, compare and buy insurance has changed the way in which insurance companies must present and sell their services in both commercial and personal lines. Therefore, a digital strategy across all platforms is now crucial.
Kevin’s informative talk kicks off at 10am and is entitled “The generation game – fitting your digital strategy to the digital profile of your market” and includes the following points:
• Understanding how different generations perceive and use the digital environment
• What does this mean for insurer product propositions?
• Tailoring communications appropriately to strengthen your relationship with current customers and acquire valuable new business
Kevin will also be taking part in the closing panel debate at 4.20pm about “The future of digital strategies in insurance” which will be a discussion about what the future holds and what we might be talking about in 2013.
Let us know if you will be attending this conference! You can follow and tweet Kevin on Twitter @GravytrainCEO.