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Tag: Digital marketing

A Digital Marketer’s New Year Resolution

A Digital Marketer’s New Year Resolution

I’ve never really been one for New Year’s resolutions, they’ve just never really appealed to me. If I’m going to make a change in my life that needs willpower and motivation, the worst time to start is surely after New Year’s Eve, at which point I barely have…

Preparing for Expanded Text Ads: a solution using technology

Preparing for Expanded Text Ads: a solution using technology

With the announcement of Expanded Text Adverts earlier this month, Google set into motion a major shake-up of the format of text adverts within Adwords. PPC Managers can now – and are being encouraged to – create text adverts with two headlines and a longer description. But what…

Keep Learning and Challenge!

Keep Learning and Challenge!

For some years now I’ve worked in an industry that is “forever changing”. Can you guess what industry that is? That’s right – digital marketing. The common stories that appear throughout industry blogs are one of an industry that “never stands still”. For the most part this is driven by the efforts…

Paid, Owned and Earned Media – what do they mean to you?

Paid, Owned and Earned Media – what do they mean to you?

Digital marketing is rarely simple; in fact in most campaigns you will find a range of tactics intertwined between strategies each delivering dedicated results. This is one of the reasons why digital marketers like our acronyms and descriptive terms for what are actually quite complicated theories. “Paid, Owned…

Why “Housekeeping” should be your next big Buzzword

Why “Housekeeping” should be your next big Buzzword

Over the past few years Google has driven home the point that webmasters should not look after their websites just because they have to but because it will benefit both their users and potentially their rankings in the SERPs. Recently, it has been announced that Google is trying…

Gorkana and Gravytrain – A New Offering

Gorkana and Gravytrain – A New Offering

It’s no secret that digital marketing has changed drastically over the past few years which is why “traditional SEO skills” don’t tend to stay relevant for too long. Lucky for us, our Digital Team consists of those that have backgrounds in radio, events management, bi-lingual marketing, film production,…

What about Bing?

What about Bing?

Poor Bing. It tries so hard to be the friendly, useful, less intrusive search engine compared to Google yet it is constantly cast aside. This point was prominently highlighted in April this year when it was announced that Bing managed to claw 20% of the US search market…

Your Channel Sucks: a rant about the state of Digital Marketing in 2015.

Your Channel Sucks: a rant about the state of Digital Marketing in 2015.

YouTube killed the TV star, nobody reads newspapers anymore, every year since the birth of Christ is the year of mobile. Digital rulez! Traditional marketing droolz! Etc etc.

Is Content really King?

Is Content really King?

A few years ago, after Google unleased their Panda and Penguin algorithm updates, a certain phrase became a common mantra for digital marketers: “content is king”. In a marked shift away from old-school SEO techniques traditionally more focussed on links and keywords, Google stated that websites should now…

Does your brand tell a story?

Does your brand tell a story?

Storytelling; it’s one of those words that at one point or another you may have heard in the digital marketing world. However, the truth is that storytelling is something that has existed from practically the beginning of time. In fact, in most conversations, even mundane ones, you will…

You can lead traffic to water… but can you make it convert?

You can lead traffic to water… but can you make it convert?

It’s sometimes difficult for businesses to decipher their most important KPIs when it comes to digital marketing campaigns. One of the best things about digital marketing is that there are a number of channels you can utilise and an almost infinite list of goals that can be achieved;…

Programmatic (or how I learned to love automated ads)

Programmatic (or how I learned to love automated ads)

I have a confession to make: at first I didn’t like the term “programmatic”. Even though it is undoubtedly this year’s digital marketing buzzword, to me it sounded a bit strange. Firstly, I thought it was worryingly similar to “problematic” (when in fact it’s the exact opposite) and…

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