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Tag: Ecommerce

What Happened in eCommerce in 2016?

What Happened in eCommerce in 2016?

Lots Changed for the eCommerce Market in 2016 January is a time to look forward to the new year, but it is also a time to reflect on what the previous year brought to us. Being heavily invested in Magento Ecommerce and Digital Marketing, we often find ourselves…

Art of eCommerce Optimisation: Part 1 – Amazon

Art of eCommerce Optimisation: Part 1 – Amazon

For anyone that has their business online, the majority all know how furious competition is to get people on to their site over their competitors. And the multitude of channels to promote their site at their disposal are growing by the day – PPC, SEO, social platforms, affiliates,…

Importance of Planning; Websites, where to begin?

Importance of Planning; Websites, where to begin?

When doing any sort of project, one of the main areas that is often neglected is the planning, yet it’s actually the most vital element to any successful website project. Where to begin? There are key areas that need to be focused on during the planning stage of…

Why Should you Use E-commerce Time to Purchase Tracking?

Why Should you Use E-commerce Time to Purchase Tracking?

If you are an e-commerce site owner, you are probably already using e-commerce tracking to track sales and product performance data. But if you are not, have you ever thought of using e-commerce tracking for your website? If not, you might want to go through this article where…

Customer Experience Personalisation in Ecommerce

Customer Experience Personalisation in Ecommerce

It’s the trend that is hard to escape in 2016, and it’s only going to become more prevalent in 2017. Customising a customer’s shopping experience is one of the biggest areas of investment for Ecommerce businesses in the UK and around the globe. So how do you start,…

UX Rated – Why UX & CRO is Crucial

UX Rated – Why UX & CRO is Crucial

User Experience (UX) testing is all about how we learn what users are doing on a website. Tracking everything from where they scroll to missed clicks, UX can help us recommend iterations to a site that adds up to a change in the way users behave. Digging deeper…

Magento v WooCommerce

Magento v WooCommerce

Two of the most popular open-source e-commerce platforms on the market today are WooCommerce and Magento. Both are constant hot topics for bloggers but both have their own strengths and suitability. Magento is a standalone product whereas WooCommerce is a plugin for WordPress backed by its WordPress community….

Magento v Shopify

Magento v Shopify

Ecommerce is a continually growing sector, and there are plenty of different platforms to now choose from. You need a platform you can create, manage and maintain to maximise your online shop’s presence and potential. Maybe you are creating a brand new store, or perhaps you are looking…

Facebook show they’re serious about e-commerce: Social network to begin testing shopping features

Facebook show they’re serious about e-commerce: Social network to begin testing shopping features

Mark Zuckerberg, Facebook’s CEO, announced yesterday that the social network will begin testing in-app shopping features in the hope of making their e-commerce offering more appealing to advertisers. Users will be able to purchase goods from retailers within the Facebook app. Meaning the process will become much smoother…

Magento Rolls out CE 1.9

Magento Rolls out CE 1.9

At Gravytrain we often talk about the importance of responsive web design as an increasing amount of users are visiting websites across multiple platforms including mobiles and tablets. Responsive web design ensures that no matter what platform your website is visited on it will be visually appealing and…

Showrooming in Style: Magento is Your Storefront

Showrooming in Style: Magento is Your Storefront

It’s so commonplace that it’s stormed its way into the Oxford English Dictionary. People everywhere, you included, are spending hours in high streets and shopping malls just for the sensual experiences, before buying the items on time. “Showrooming, noun: the practice of visiting a shop or shops in…

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