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Tag: Fourth Source

Who are your ‘Brand Ambassadors’?

Who are your ‘Brand Ambassadors’?

When working on a digital marketing campaign it’s often easy to forget amidst all your technical SEO implementations that the main aim of your project is to connect with certain types of users. Google however is making this fact more prominent, placing websites that focus on UX and…

Algorithm updates you may not know about…

Algorithm updates you may not know about…

As our regular readers will already know, Gravytrain’s Digital Marketing Director Helene Hall regularly writes articles for the online marketing website Fourth Source. In the past Helene’s articles have discussed some of the most prominent Google algorithm updates and how you can adapt your digital marketing strategies accordingly,…

Helene Hall on Optimising Social Media Campaigns

Helene Hall on Optimising Social Media Campaigns

Gravytrain’s Digital Marketing Director, Helene Hall, has recently contributed to websites including Fourth Source and Econsultancy with articles discussing how to create digital marketing strategies and implement different aspects of SEO in order to achieve your desired goals. However, this week Helene has mentioned another important aspect of…

Helene Hall on Optimising PPC Campaigns

Helene Hall on Optimising PPC Campaigns

It has recently been reported that up to eighty per cent of PPC Campaigns are under-optimised, which not only reduces the likelihood of conversions but also ROI. This is why Gravytrain’s Director of Search Helene Hall recently wrote an article for the online marketing publication Fourth Source on…

Gravytrain’s Helene Hall shares her Video Checklist with Fourth Source

Gravytrain’s Helene Hall shares her Video Checklist with Fourth Source

The other week Gravytrain reported on the new Hummingbird Google update which focusses on the semantics of a search query, and therefore requires digital marketers to focus even more on the content of their sites in order to show in the Search Engine Results Pages (SERPs). Our Director…

Helene Hall Features in Fourth Source: SEO Site Migration Checklist and 301 Redirects

Helene Hall Features in Fourth Source: SEO Site Migration Checklist and 301 Redirects

Our Director of Search Helene Hall is becoming a favourite down at Fourth Source with another one of her articles published, this time on site migrations and she offers her advice and shows that planning is essential. It is important that if your current website is undergoing changes…

The Seven Habits of a Highly Effective Digital Strategy

The Seven Habits of a Highly Effective Digital Strategy

Once again Gravytrain’s Director of Search Helene Hall has been featured in Fourth Source, where this time she offers a different perspective on creating digital marketing strategies. Akin to the famous book ‘The Seven Habits of Highly Effective People’ Helene has created her own version with digital strategy…

Gravytrain in Fourth Source – Twitter is Going Enhanced

Gravytrain in Fourth Source – Twitter is Going Enhanced

This month Gravytrain’s Director of Search Helene Hall featured in Fourth Source with an article entitled, “Twitter is going ‘enhanced’: How can we get ready for the flocks?” Staying on top of the ever changing social media world is essential to us and our clients as it not…

Gravytrain article features in Fourth Source

Gravytrain article features in Fourth Source

Here at Gravytrain we constantly strive to create websites that are not only well designed but also include best practice search engine optimisation as a core feature. It can sometimes be difficult to create a website that is both aesthetically pleasing and optimised to the best of its…

Kevin Taylor gives advice for 2013 in Fourth Source’s Newsletter

Kevin Taylor gives advice for 2013 in Fourth Source’s Newsletter

Gravytrain CEO Kevin Taylor has featured in the Fourth Source newsletter in an article discussing 40 trends for 2013 that every digital marketer should read. Fourth Source is known for its independent advice, tips, and news for the digital media marketing industry, so we were extremely happy here…

Matthew Oxley Talks to Fourth Source about Avoiding the Keyword Domain Gold Rush

Matthew Oxley Talks to Fourth Source about Avoiding the Keyword Domain Gold Rush

Earlier this week, Matthew talked to our friends over at Fourth Source about the recently published applications for the new round of gTLD (generic top level domains), which could indicate the start of a second “gold rush” for domain names with generic, commercial keywords in them. He talks…

Matthew Oxley Talks to Fourth Source about Authors and SEO

Matthew Oxley Talks to Fourth Source about Authors and SEO

You’ve probably heard all the buzz about the author tag being mentioned recently? Over at Fourth Source, Matthew discusses the role of author tags on Google and whether they have any significant impact on SEO. The rel=author tag provides an enhanced rich snippet in the search results which…

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