This week Kevin Taylor was featured on POSTOnline.co.uk discussing research Gravytrain conducted into Google rankings in the insurance industry. This is the first of our quarterly features discussing movements in insurance rankings and looking at who is dominating and who is falling off the pace.

Kevin stresses the importance of investing a lot of time in optimising your website and social media presence in order to be near the top of the first page. Improvements need to be an ongoing process, in order to reap the most benefits. Because the worrying fact is that most websites which do not make it onto the first page risk being considered irrelevant. This notion is then backed up by research from Chitika.

He then talks about the research Gravytrain conducted between 1/11/2011 and 1/02/2012, determining who were the winners and losers of the insurance sector, vying for a top rank on the first page. Money Supermarket was the big winner, topping search results in car, home and travel insurance searches. Meanwhile, Go Compare and Compare the Market, 2 aggregators that invest heavily in marketing and advertising, struggled to hold onto high positions, sitting in sixth and eighth place.

Following on from this research, Kevin concludes by mentioning the things required to drive success in search rankings, which includes staying alert to clues Google gives whenever they announce improvements to their search process.

To read the full article, visit the POSTonline.co.uk, and remember to stay up to date with our quarterly blogs.