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Tag: Google

Alternative Content Optimisation Techniques for Google

Alternative Content Optimisation Techniques for Google

The search result landing pages have gone through significant changes since Google was launched in 1998. Consequently, it is no longer enough to optimise the relevant SEO tags and write a few blog posts for your website in order to fulfil the requirements of the algorithms and be…

Google Possum released to save Local Search Listings

Google Possum released to save Local Search Listings

For many businesses, the importance of ranking locally to where a search query is made is more important than ranking #1 nationally for a high value search term. This is because they rely on people visiting their physical address, or need to be within reasonable distance for them…

Creating Valuable Content

Creating Valuable Content

With billions of hits daily, countless companies are desperate to rise up the ranks and occupy a space on the much coveted first page of search results. There was a time when to place highly on Google’s rankings, you could flood a page with keywords without the copy…

Adjusting the Adjustments

Adjusting the Adjustments

For the everyday person, control is good. Mums want to keep control of their kids, dieters want to keep control of their calories, and gardeners want to keep control of their lawn. Yet for digital marketers, control is more than good; control is great. Control means we can…

5 Reasons why you should have a Responsive Website

5 Reasons why you should have a Responsive Website

Everybody knows that the use of mobile devices for internet browsing has been on the rise, but do you know by how much? According to Smart Insights, 51% of time spent on the internet is now on a mobile device – that’s just over half, with time spent…

Preparing for Expanded Text Ads: a solution using technology

Preparing for Expanded Text Ads: a solution using technology

With the announcement of Expanded Text Adverts earlier this month, Google set into motion a major shake-up of the format of text adverts within Adwords. PPC Managers can now – and are being encouraged to – create text adverts with two headlines and a longer description. But what…

Small Budget, Big Results – PPC

Small Budget, Big Results – PPC

Handling PPC campaigns can be hard work at the best of times, but especially when you have a tight budget. I mean, you actually have to think about things. Gross. But it’s not all despair, for we also have done some thinking and fortunately for you, we wrote…

Can’t PPC Anything? – Reasons your PPC Ads aren’t Showing

Can’t PPC Anything? – Reasons your PPC Ads aren’t Showing

If you work in PPC, you probably should know what you’re doing. So, why can’t you or your customers PP-C your ads? This can be a constant headache for PPC’ers; hours of hard work can be put into setting up campaigns, researching keywords, ensuring your ad copy is…

The Rise Of The Adblocker

The Rise Of The Adblocker

Remember the days of the pop up? When dozens of windows would flood the screen of your bulky desktop without warning? This was one of the first online advertising onslaughts and would often bring Windows 95 to its knees. Then of course there was the arrival of spam,…

Ding Dong, the PageRank Toolbar is Dead

Ding Dong, the PageRank Toolbar is Dead

Appropriate KPIs for organic search campaigns has altered considerably over the past few years in-line with changes to Google’s guidelines and the SEO landscape as a whole. For a while now, SEO has started to become less about hero keywords and link quantities and more about the quality…

The second coming of Google’s “Mobile-Friendly Algorithm”

The second coming of Google’s “Mobile-Friendly Algorithm”

Almost a year ago – April 21st to be precise – Google launched a new algorithm focussing on the mobile-friendliness of websites. Not ones to panic, the digital community swiftly dubbed the update as “Mobilegeddon”, with numerous articles claiming that after April 21st any non mobile-friendly websites would…

Is online privacy an illusion in the age of the Internet of Things?

Is online privacy an illusion in the age of the Internet of Things?

Most people who use Google (and that is a large percentage of the world’s population) usually don’t notice when something has changed or a test has recently been implemented.  However, those working in the digital industry tend to jump on these things as soon as we see them,…

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