We wanted to let you know about a cool little infographic that we made for one of our clients, SoMobile.

The infographic illustrates a number of statistics that we gathered about mobile phone ownership across the world. It reveals just how those 327,557,000 mobile phone owners in the USA actually use their phones. For example, over half of smartphone owners in the USA use them in bed, which isn’t surprising to me as it’s the first thing I reach out for in the morning!

And it seems that we are just as bad when it comes to putting our mobile phones down in the UK, as 22% of adults and 47% of teens have admitted to answering their phones in the bathroom or on the toilet!

Another interesting figure is that around 2.7 billion SMS texts are sent in China every day. This means that every one of us in the UK would need to send 43 texts a day to match these crazy figures!

Are you addicted to your mobile phone? Let us know what you think about the infographic!

If you are interested in having an infographic made for your company, please contact our Business Development Executive, Alex Moran, on 020 8941 2364.

Last week, Gravytrain’s CEO, Kevin Taylor, talked to POSTonline.co.uk about the future of aggregators and how insurers and brokers can best build their brand among customers as, even though price is important when making purchases, it has recently been revealed that brand recognition trumps price when consumers buy via price comparison sites.

In a recent study of 2200 UK consumers, we found that 35% bought from brands they recognised and trust, while just 20% bought from whoever offered the lowest quote.

The research also showed that those who targeted the over 55s, particularly needed to focus on building brand awareness, as 43% of the over 55s buy from brands they trust.

The study revealed that 69% of consumers were likely to select one insurer over another on a price comparison site, if there were added extras such as the opportunity to pay in instalments and free legal advice, which shows that having the lowest price seems even less important.

Kevin concludes that to drive brand awareness, it’s vital that brokers and insurers invest in targeted multi-channel marketing activity. For example, through search marketing, radio ads, social media or direct mail, which will be more successful than just investing money on an aggregator presence.

Kevin says, “What is important is that insurers and brokers understand what consumers look for from suppliers on these sites. Today, it seems this is more than just a low price; it is a trusted brand that offers them added value.”

If you are a POSTonline subscriber, you can read the full article on POSTonline.co.uk.

We are delighted to announce that we have a couple of new clients who have joined Gravytrain this November.

On board with us, we have Comfort Insurance, a specialist in Motorhome and Caravan Insurance with over 15 years experience who pride themselves on offering great customer service at their family run business. The search team are looking forward to launching their SEO, PPC and Social Media campaign to increase their visibility online.

We also have WebCreationUK joining us, a fantastic website and design company who offer packaged website designs. Gravytrain will be working on their PPC campaign and click attribution to help drive more business to their website.

We are always thrilled about having new clients at Gravytrain and love to get our teeth stuck into new projects.

If you would like to find out how Gravytrain can help grow your business, please contact Alex Moran, our Business Development Executive on 0203 582 6870.

The Mo Season is ending and the Gravytrain Mo’s are coming up to a furry finish. The Mo Bros have made a fantastic effort with growing and nurturing their moustaches over the last 30 days.

The Gravytrain Mo Bros and Mo Sistas have all done a fine job supporting Movember and has raised a whopping £1527.00 for a great cause.

If you are also impressed with their furry face friends, you can still make a donation on Gravytrain’s Movember Page.

The office looked fantastic and we are looking forward to next Movember.

Movember is upon us once again and the Gravytrain Mo’s are off to a smooth start this moustache season!

For those who don’t know about Movember, it’s when men from across the world, also known as Mo Bros, start of with a clean-shaven face on the 1st November and then jump on the hairy bandwagon to grow, groom and nurture their way to a fine looking moustache over 30 days.

However, it’s not just ANY moustache, it’s a moustache that gets people talking and raising awareness about men’s health, that can often be ignored. The Mo Bros can join forces with women, also known as Mo Sistas, to raise money and get their Mo-growing efforts sponsored.

Not only does it generate a few giggles, but Movember also raises awareness for a great cause and funds world class programmes including, The Prostate Cancer Charity, The Institute of Cancer Research, Awareness & Education and Global Action Plan.

You can keep up to date with Gravytrain’s Mo growing efforts on Twitter, Facebook and also here on our blog. If you would like to support a good cause and sponsor our Mo Bros then why not visit Gravytrain’s Mo Space.