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Tag: Helene Hall

Who are your ‘Brand Ambassadors’?

Who are your ‘Brand Ambassadors’?

When working on a digital marketing campaign it’s often easy to forget amidst all your technical SEO implementations that the main aim of your project is to connect with certain types of users. Google however is making this fact more prominent, placing websites that focus on UX and…

Algorithm updates you may not know about…

Algorithm updates you may not know about…

As our regular readers will already know, Gravytrain’s Digital Marketing Director Helene Hall regularly writes articles for the online marketing website Fourth Source. In the past Helene’s articles have discussed some of the most prominent Google algorithm updates and how you can adapt your digital marketing strategies accordingly,…

Top Tips for Creating a Travel Digital Marketing Strategy

Top Tips for Creating a Travel Digital Marketing Strategy

At Gravytrain we believe that no two digital marketing strategies are alike, however there are certain tips and tricks that you can utilise depending on the sector you are working in. For example, if you are optimising an e-commerce campaign then it is essential to focus on user…

Making Migrating to HTTPS Easy

Making Migrating to HTTPS Easy

The issue of personal and private data is one that is becoming increasingly important. There are numerous reasons behind this, one of them being that hackers and cybercrimals are becoming more skilled at stealing personal details, and another is that there have been numerous reports of websites and…

“Social Media Engagement – The ability to adapt”

“Social Media Engagement – The ability to adapt”

Here at Gravytrain we often take part in interviews and discussions in order to help develop the digital marketing knowledge of others in the industry. Recently, Digital Marketing Director Helene Hall took part in a discussion with PhD student Barry Connolly in order to further progress his research….

Helene Hall on Optimising Social Media Campaigns

Helene Hall on Optimising Social Media Campaigns

Gravytrain’s Digital Marketing Director, Helene Hall, has recently contributed to websites including Fourth Source and Econsultancy with articles discussing how to create digital marketing strategies and implement different aspects of SEO in order to achieve your desired goals. However, this week Helene has mentioned another important aspect of…

Vote for Gravytrain in #TheDrumSearch50!

Vote for Gravytrain in #TheDrumSearch50!

Here at Gravytrain we pride ourselves on the fact that we consistently strive to provide innovative and distinctive digital marketing strategies to all our clients, and over the years our hard work has enabled us to expand to the point where we have become an established and respected…

Helene Hall on Everything you need to know about Infinite Scrolling

Helene Hall on Everything you need to know about Infinite Scrolling

As you are likely to have noticed, Facebook and Twitter use infinite scrolling, i.e. the page appears to never end. This means that while you keep scrolling more content is appended to the bottom of the page. Many sites are following trend as this can be great for…

Helene Hall on SEO Lead Conversion Optimisation

Helene Hall on SEO Lead Conversion Optimisation

As you know by now, Gravytrain’s Director of Search, Helene Hall, regularly writes for the online digital marketing magazine Fourth Source. This month she discusses lead conversion optimisation in SEO and why it is so important to fully understand what role user experience plays in the conversion process….

Merry Christmas from Gravytrain!

Merry Christmas from Gravytrain!

2013 has been one hell of a year for Gravytrain, with a number of momentous changes occurring in the space of just twelve months. Right at the beginning of the year we were joined by our new Director of Search Helene Hall, who has helped bring the company…

Helene Hall on Optimising PPC Campaigns

Helene Hall on Optimising PPC Campaigns

It has recently been reported that up to eighty per cent of PPC Campaigns are under-optimised, which not only reduces the likelihood of conversions but also ROI. This is why Gravytrain’s Director of Search Helene Hall recently wrote an article for the online marketing publication Fourth Source on…

Gravytrain’s Helene Hall shares her Video Checklist with Fourth Source

Gravytrain’s Helene Hall shares her Video Checklist with Fourth Source

The other week Gravytrain reported on the new Hummingbird Google update which focusses on the semantics of a search query, and therefore requires digital marketers to focus even more on the content of their sites in order to show in the Search Engine Results Pages (SERPs). Our Director…

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