Here at Gravytrain we have been expanding by hiring a variety of talented employees so that we can offer more complex and innovative digital marketing solutions to our clients, as well as become an even bigger name in the digital marketing industry. Today we are pleased to announce that in just five days Gravytrain appeared in three separate industry publications, all of which noted the expansion of the company and our contribution to the digital marketing industry.
Two publications – The Drum and Communicate – published articles discussing our newest recruits, Helene Hall, Sean Hardaker and Adriano Cammarino, who have all joined our expanding Search Team. Discussing the new recruits, founder Kevin Taylor said: “We are delighted to welcome these new faces to Gravytrain. Helene in particular, coming from the client side to an agency, brings invaluable insight into exactly what our clients want. With some of our new additions speaking a number of languages fluently, these hires will help to expand our international reach and allow us to deliver a more strategic and targeted approach for our customers across the UK and further afield.”
Helene has also discussed her new role at Gravytrain, and said: “I’m really excited about my return to the agency world. My time spent client side has given me a wider appreciation of the role agencies need to play in marketing a brand online. This is an exciting new venture for me and I can’t think of a more promising agency to join.” Helene has already established Gravytrain as a key player in the digital marketing industry through the publication of her article “Don’t Sacrifice Design for SEO or SEO for Design” in the online marketing publication Fourth Source, which has now also appeared in Decision Marketing under the title “Don’t sacrifice Design on altar of SEO”.
If you would like to read either of Helene’s articles in full you can find them on Fourth Source and Decision Marketing online. We shall also be properly introducing our new Senior Account Manager Sean, Search Strategist Adriano and Business Development Ash Ruparell in an upcoming blog post, so keep your eyes peeled!
If you want to join us here at Gravytrain and be part of an exciting and influential digital marketing company then visit our careers page to find out more.
Fridays are important here at Gravytrain, and we have some sacred traditions that the whole staff enjoys each and every week: bacon sandwiches for breakfast, a beer after work, and the Friday meeting where we discuss the company, the future of digital marketing, and celebrate everyones achievements. But last Friday we decided to do something a little bit different…
Yes it’s the Gravytrain Harlem shake! After spending maybe a bit too long on our lunch breaks watching other versions on YouTube, we decided to join in the craze and get the whole company involved.
In the video you can see our founders Kevin and Rocco dressing up in a wetsuit and as a ballerina, along with our resident dog Chilli looking extremely confused. The rest of the staff all wore different (and equally as mad!) outfits, including morphsuits, cowboy hats, horror masks and sixties catsuits. All in all it was great fun and definitely gave everyone that Friday feeling!
If you want to join in the fun here at Gravytrain then check out our careers page and you could even be in our next video. Good luck!
Gravytrain CEO Kevin Taylor has featured in the Fourth Source newsletter in an article discussing 40 trends for 2013 that every digital marketer should read. Fourth Source is known for its independent advice, tips, and news for the digital media marketing industry, so we were extremely happy here at Gravytrain to impart some of our wisdom!
Kevin said that: “2012 will be remembered largely for a turbulent year for organic search. Looking back, Google has ended a 2 year period where they have well and truly caught up with those seeking shortcuts to the top of the Search engines. Coinciding with the changes from Google, we’ve seen the rise in “Content Marketing”, with many agencies gearing their offering towards this.”
We are looking forward to the changes in the digital marketing industry coming up in the next year, and we are constantly keeping up to date with information so that we can provide our clients with the best service available. We hope that 2013 will prove to be an exciting year and that we will start to see even more innovative marketing techniques!
This week the Travel Trade Gazette (TTG) featured statistics and conclusions provided by a poll conducted by Gravytrain, as well as insight by Kevin Taylor on the increasing use of comparison sites. The story was published as part of the TTG Intelligence section both in print and online.
The article discusses how three quarters of consumers now use price comparison websites to buy holidays, with only ten percent being more inclined to buy from a company with a high street presence. It goes on to discuss how the research conducted by Gravtrain, which included taking a poll of two thousand consumers, discovered that the majority of people – 47% – stated that it made no difference to them whether a company had a high street presence when buying a holiday. However, the study also found that despite a large amount of consumers now going online to purchase their holidays, they do not always pick the cheapest deal, preferring to buy their holiday from a brand that they know and trust.
Kevin Taylor explained that the findings of this report were similar to those concerning the insurance industry, which also has a huge online presence. Kevin noted that “There are very few brokers on the high street these days – years ago there would be one chain and a couple of independents, it’s very similar to travel. But there is still an element of trust here. If you are buying an expensive holiday, you want to make sure you are buying the right one and that’s where the whole brand versus price thing comes in”. Kevin goes on to discuss successful digital marketing also depends on price transparency as three quarters of those surveyed said they disliked brands that try to hide extra costs in the small print. Furthermore, Kevin discusses how website navigability and having a wide range of products also determines the success of comparison websites.
It’s clear to see that even though comparison sites are becoming even more popular, the brand and image of a company still affects consumer behaviour. That’s why it is important for companies to invest in digital marketing so that they can protect (or improve!) their online reputation and ultimately gain a greater share of the market.
Once again, the Broker Expo South event is right around the corner and our CEO Kevin Taylor will be giving a presentation again. He knows the insurance and marketing industries inside and out and this year he will be talking about whether the use of social media is really applicable to business.
He will be giving an insight on how to use the social media sites to get the most out of these platforms to benefit a business and how they apply and relate to brokers as well as insurers.
This year Broker Expo South will be held on September 13th at The Pavilion in Ascot Racecourse. This is a great place to meet and engage with peers and gain some essential information that will help transform your business for the future.
Even more so than last year, social media is constantly changing people’s views an opinions on businesses and by having a level of engagement with potential consumers is definitely beneficial. With many businesses realising this, having these relationships are becoming increasingly more essential. Kevin’s presentation “Is Social Media Really Applicable to Business” will be for those who are still unsure about using these platforms within their business.
It is this one of the biggest insurance events in the year and not only is there the opportunity to learn something new, it is also a great chance to make some new contacts and spread the word about your own business; a great networking opportunity.
If you are unable to make this event then Kevin will also be talking at Broker Expo North on November 8th in Coventry. We hope to see you there!
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