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Tag: Link Building

The End of the Guest Post?

The End of the Guest Post?

Before you start to panic let’s make one thing clear: guest posts are still valuable, as long as they are actually valuable. While this may sound confusing at first, it’s actually very simple. Earlier this week Matt Cutts published an article entitled ‘The decay and fall of guest…

Why is Link Building Still Important to your Website and Business?

Why is Link Building Still Important to your Website and Business?

Although there are still a few businesses out there that haven’t seen the benefit of going online, the majority now provide both an online and offline presence, or service for their customers. Having an integrated online and offline marketing strategy ensures that your business reaches the maximum amount…

Advice from Helene Hall on getting on the right side of Google in 2013

Advice from Helene Hall on getting on the right side of Google in 2013

In our last article we looked at best practices for creating content for clients’ websites and how post Panda and Penguin this is now essential for all companies working in the search engine optimisation sector. However, even content of outstanding quality will do very little unless you know…

Google PageRank Panic

Google PageRank Panic

Two days ago some people may have noticed that their PageRank toolbar started to only bring back values of N/A or 0. It got tongues wagging about the web and people were wondering whether it was a glitch, a new update, or if Google had disabled PageRank scores…

Who Actually Uses Twitter Anyway?

Who Actually Uses Twitter Anyway?

Next time you are with a group of your friends ask them “what do you think of Twitter?” and I bet you will get the same response I get from every Jane Doe and Jo Blogs I ask “erm…I have a Twitter account but I don’t really see…

Is that Website Selling Links? Here's a Few Ways to Tell..

Is that Website Selling Links? Here's a Few Ways to Tell..

When we’re evaluating potential link partners for our clients, one of the key things we look at is whether they are in the business of selling links. The last thing we want to do is expend our resources targeting websites that might pass little or  no value, because…

Are you Tempted to Report your Competitors to Google?

Are you Tempted to Report your Competitors to Google?

Google have today announced a new link spam detection algorithm, alongside a new form to report competitors with.  While both link spam detection and reporting of link spam have both been possible for many years, today’s announcement could cause the practise of reporting competitors to become more popular….

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