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Tag: Marketing

The Importance of Multi-Channel Approaches

The Importance of Multi-Channel Approaches

The dream scenario for marketers is an unlimited budget to work on the most creative and visible campaigns, which means being able to splash the cash everywhere – or professionally speaking – integrating marketing campaigns. You look at the biggest brands out there; Coca Cola, Apple, McDonalds, and…

A day in the life of an SEO

A day in the life of an SEO

Having been in the SEO industry for quite a few years now, times are getting harder! As a company and as an individual, we do everything we can to anticipate change that might affect our SEO strategy and evolve our process to adhere to this change.

Gravytrain’s Favourite Super Bowl Advert!

Gravytrain’s Favourite Super Bowl Advert!

Last night at Levi’s Stadium the Super Bowl 50 took place, determining the winner of this year’s National Football League (or NFL if you are US born and bred). As this is one of the most-watched programs in America, millions of dollars are spent on advertising during the…

BTTF Day: A report from 1985 on the ‘New Coke’ marketing goof

BTTF Day: A report from 1985 on the ‘New Coke’ marketing goof

To commemorate Back To The Future Day, Digital Onion features an article from guest reporter Michael McBusted. Writing from 21 October 1985, he gives us the low-down on what he thinks of Coca Cola’s launch of the ‘New Coke’ product and the aftermath that followed the very public…

Does your brand tell a story?

Does your brand tell a story?

Storytelling; it’s one of those words that at one point or another you may have heard in the digital marketing world. However, the truth is that storytelling is something that has existed from practically the beginning of time. In fact, in most conversations, even mundane ones, you will…

Domino’s to allow US customers to order by emoji

Domino’s to allow US customers to order by emoji

If you happened to wander upon the Twitter account of Domino’s Pizza in the past few days and witnessed their pizza emoji-heavy timeline, you could be excused at believing the social media manager there has taken a funny turn. However, as it transpires, there is reason behind it…

Insurance Special: Digital marketing vs. other marketing channels

Insurance Special: Digital marketing vs. other marketing channels

This week is the great BIIBA conference and we wanted to share with you the benefits of digital marketing for insurance brokers. One of the greatest things about digital marketing is partnering with insurance brokers and literally watching their business change overnight. With the right channels and strategies,…

A great charity marketing campaign and why it worked…

A great charity marketing campaign and why it worked…

Recently the charity Raising the Roof shared a Youtube video with the digital world. This video was not only compelling but also touching to anyone and everyone who watches it. The video shows 6 people who are currently homeless or have previously been homeless reading hateful tweets that…

Brands continue to use digital to show their funny side on April Fools’ Day

Brands continue to use digital to show their funny side on April Fools’ Day

By the time the 1st April comes around we know exactly what to expect from businesses online; an abundance of not-so-true content aiming to trick the not-so-unsuspecting yet, at times, gullible public. Not every one gets it quite right but when they do, hilarity ensues (generally at the…

Spotify is changing hands

Spotify is changing hands

 Over the last 10 years music has changed. If we were all to step back and think for a moment about how we all listen to music we’d be amazed by the change the industry has been through in recent times. The first biggest change was the harmonious…

Battle of the Christmas Advert – John Lewis vs. Sainsbury’s

Battle of the Christmas Advert – John Lewis vs. Sainsbury’s

We all have our signs that remind us that Christmas is right around the corner; for our Key Account Manager Jonathan Davies it is the red Starbucks cup and for my mum it is the Coca-Cola trucks. Now it seems that there are other brands that are trying…

Quizzing the Experts in Marketing

Quizzing the Experts in Marketing

Today, Gravytrain’s CEO, Kevin Taylor, took part in the Guardian Career’s Live Q&A about careers in marketing, alongside eleven other panellists from a range of fields. It was an opportunity for people who want to move into marketing, or graduates who wanted to start their careers in the…

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