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Tag: Matthew Oxley

Figaro Digital Marketing Conference 2012

Figaro Digital Marketing Conference 2012

Last Thursday the Gravytrain team were in full force at the Figaro Digital Marketing Conference. With hundreds of digital marketers all converging on one place, this was one of the biggest conferences of the year and one not to be missed. We certainly enjoyed the day, whilst the…

Matthew Oxley Talks to Fourth Source about Avoiding the Keyword Domain Gold Rush

Matthew Oxley Talks to Fourth Source about Avoiding the Keyword Domain Gold Rush

Earlier this week, Matthew talked to our friends over at Fourth Source about the recently published applications for the new round of gTLD (generic top level domains), which could indicate the start of a second “gold rush” for domain names with generic, commercial keywords in them. He talks…

Matthew Oxley speaking at the Figaro Digital Marketing Conference

Matthew Oxley speaking at the Figaro Digital Marketing Conference

We are excited to announce that Matthew Oxley, Gravytrain’s Head of Search, will be speaking at the Figaro Digital Marketing Conference on the 12th July 2012. The day-long event will be hosted at the Royal College of Physicians, which is set to bring the latest insights and innovations…

Matthew Oxley Talks to Fourth Source about Paid Search

Matthew Oxley Talks to Fourth Source about Paid Search

This week Matthew Oxley, Gravytrain’s Head of Search, talked to Fourth Source about paid search and how its use has become a lot less simple over the years. When pay-per-click (PPC) began it was quite straightforward and campaigns revolved largely around keywords and Ad text. Matthew then looks…

Matthew Oxley Talks to Fourth Source

Matthew Oxley Talks to Fourth Source

Last week, Gravytrain’s Head of Search, Matthew Oxley, talked to Fourth Source about problems related with organic sitelinks and how a possible solution to this would be for Google to give webmasters some control over them. Matthew explains that paid sitelinks is a great Ad extension from Google…

Matthew Oxley talks SEO Benefits for Just Landlords

Matthew Oxley talks SEO Benefits for Just Landlords

Last week, Matthew Oxley, Gravytrain’s Head of Search, talked to New Media Knowledge about how one of our clients, Just Landlords, a specialist insurance company, benefits from an excellent search engine optimisation (SEO) campaign. Before embarking on an SEO campaign, Just Landlords received just 108 visits and 74…

Matthew Oxley talks Privacy and Google+ with Fourth Source

Matthew Oxley talks Privacy and Google+ with Fourth Source

This week, Matthew Oxley, Gravytrain’s Head of Search, talked about the evolution of social search and Google+ over at Fourth Source. At the moment social search is getting people in digital marketing excited, as it brings some great opportunity for users, as well as a number of prospects…

Matthew Oxley Talks SME Innovation with NMA

Matthew Oxley Talks SME Innovation with NMA

This week, Gravytrain’s Head of Search, Matthew Oxley, spoke to New Media Age about Small and Medium Size Enterprises (SMEs) and how they can use their size and innovation speed to compete with the big boys of the online world. Of course, worldwide mega brands such as Coca-Cola,…

Matthew Oxley discusses the online battle between Orange & O2

Matthew Oxley discusses the online battle between Orange & O2

This week, Matthew Oxley, Head of Search at Gravytrain, spoke to Revolution magazine about the growing battle between Orange and O2 to dominate both paid and natural online search. The two mobile phone operators are both giants of the online search market but Oxley believes they have missed…

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